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Design Thinking 101 by Natalie Nixon of Figure 8 Thinking

The document presents an overview of design thinking, emphasizing its role as a problem framing and solving process crucial for organizational transformation. Key principles include fostering creativity, integrating qualitative and quantitative methods, and leveraging diverse perspectives to enhance problem-solving capabilities. Practical steps for implementing design thinking in organizations include visualizing data, promoting thought diversity, and valuing storytelling as data.

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Design Thinking 101 Natalie Nixon, PhD Innovation Strategist & President Figure 8 Thinking, LLC www.figure8thinking.com natalie@figure8thinking.com
Rules of Engagement 1. Blue Sky Thinking 2. Quantity over Quality 3. Suspend Judgement 4. Show me, Don’t tell me 5. Time is a Constraint for Creativity
What do people actually need… and want?
“If you want to plan for change, you’ve got to change the way you plan.” Mickey Munley
Adapted from Sabine Junginger & the Design Management Institute The DMI Design Value Scorecard (2013) Becoming a Design Thinking Led Organization Aesthetics Function Project Basis Labs & Centers Team Basis Budget Growth Seniority & Support Review & Performance Business Model
Backcast + Hindsight Forecast + Foresight Get Out The Building Qual + Quant Design thinking makes an organization more agile because of its temporal + spatial dimensions. -Source: Natalie Nixon
THE FUTURE OF WORK...
“We must be adaptive, resilient, curious, open-source problem solvers.” -Natalie Nixon, PhD
Jerry Hirshberg’s “creative abrasion”
“Design is the art & science of cutting cubes out of fog.” -Larry Keeley, The Doblin Group/Deloitte
1: DESIGNERS ARE CHANGE AGENTS
2: DESIGN IS A METHOD OF INQUIRY
WHAT IS DESIGN THINKING?
A problem framing/solving process.
Strategy is about re-framing. A good strategy reconnects the dots between disparate ideas to create value. Thus, design thinking (a re-framing process) is critical to building new value during a time of transformation.
50% Ethnography/ Qualitative Research 50% application of design principles DESIGN THINKING
“Design thinking transfers the problem solving process that designers use, to the design of a service, an experience, a process, or a system.” -Natalie W. Nixon, PhD
Lead with inquiry: “What business are we in?”
What is? What works? What wows? What if? ...What’s next? Source: Jeanne Liedtka et al
WHAT IF? HOW? WHY? Source: Warren Berger, A More Beautiful Question
... IN THEORY
... IN PRACTICE
Source: Damien Newman, The Central Office of Design
METRICS EMOTIONAL SOCIAL FUNCTIONAL
METRICS DESIRABLE VIABLE FEASIBLE
EDUCATION design thinking in action
GOVERNMENT design thinking in action
Source: Dan Roam
What was in place in all of the prior examples? ● Commit to integrate design thinking leadership ● Training, Development & Performance Review ● A long horizon
3 things you can start doing to integrate design thinking. 1. Doodle- Visualize data- insist on a show me don’t just tell me culture 2. Thought diversity- Insist on mixed meetings (note Jerry HIrshberg, former President of Nissan Design) 3. Story Systems- Acknowledge that stories are data too- integrate quantitative & qualitative.
Read 😊: Strategic Design Thinking- Innovation in Products, Services, Experiences and Beyond Edited by Natalie Nixon
THANK YOU! Natalie Nixon, PhD @natwnixon natalie@figure8thinking.com