December 2017 presentation covering: What is design thinking? What does it look like in practice? What are some case stories of design thinking being used in the real world? How can we use design thinking in our organization? Where can I learn more?
Laura Mocanu of Elite Vision Coaching has an impressive background as a Marketing Professional in her native Romania. This combined with her own career change and a passion for continuing education sets the tone for her work. A business mentor for the Prince’s Trust and Well Being Officer for NIAMH, her own trajectory is an excellent model for what it takes a client to maximize their potential and illustrative of the "Design Thinking" she teaches.
An audio of this presentation can be found at: https://www.dropbox.com/s/v6x32tx449nofqi/14%20Laura%20Mocanu.mp3?dl=0
www.evisioncoaching.co.uk
@EVisionCoaching
This is a short talk and workshop (30' + 90') to give a first introduction to design thinking. Gives theory foundation, notes a few different approaches, and then dives into one of them.
This presentation was first done at ImpactON / StartupChile evening in 2015.
Centre for Entrepreneurship (C4E) of the University of Cyprus and Berklee Institute for Creative Entrepreneurship (ICE) present the:
Why are some designs better than others, and what can you do about it? (The workshop)
If you've ever described a poster as heavy, a website as dense, an app as clumsy or an object as whimsical, you probably already know the answer. Recent psychology research is showing that experiential metaphors are key emotional drivers that impact our perception of the world. Applying these findings to design confirms what designers have learned throughout their careers—good design is subconscious first and rational second. Michael will share stories from this research and the IDEO portfolio then share tools to help you be more consciously subconscious.
A summary of the basic principles of design thinking, human centered innovation and its application to strategy. Created by Natalie Nixon of Figure 8 Thinking.
December 2017 presentation covering: What is design thinking? What does it look like in practice? What are some case stories of design thinking being used in the real world? How can we use design thinking in our organization? Where can I learn more?
Laura Mocanu of Elite Vision Coaching has an impressive background as a Marketing Professional in her native Romania. This combined with her own career change and a passion for continuing education sets the tone for her work. A business mentor for the Prince’s Trust and Well Being Officer for NIAMH, her own trajectory is an excellent model for what it takes a client to maximize their potential and illustrative of the "Design Thinking" she teaches.
An audio of this presentation can be found at: https://www.dropbox.com/s/v6x32tx449nofqi/14%20Laura%20Mocanu.mp3?dl=0
www.evisioncoaching.co.uk
@EVisionCoaching
This is a short talk and workshop (30' + 90') to give a first introduction to design thinking. Gives theory foundation, notes a few different approaches, and then dives into one of them.
This presentation was first done at ImpactON / StartupChile evening in 2015.
Centre for Entrepreneurship (C4E) of the University of Cyprus and Berklee Institute for Creative Entrepreneurship (ICE) present the:
Why are some designs better than others, and what can you do about it? (The workshop)
If you've ever described a poster as heavy, a website as dense, an app as clumsy or an object as whimsical, you probably already know the answer. Recent psychology research is showing that experiential metaphors are key emotional drivers that impact our perception of the world. Applying these findings to design confirms what designers have learned throughout their careers—good design is subconscious first and rational second. Michael will share stories from this research and the IDEO portfolio then share tools to help you be more consciously subconscious.
A summary of the basic principles of design thinking, human centered innovation and its application to strategy. Created by Natalie Nixon of Figure 8 Thinking.
Design Thinking explained with project experiences.
- What is Design Thinking
- What are the steps
- What is SAP Apphaus
- The Next View Design Experience Center Amsterdam
The key points:
▫️Empathy in business and how to measure it?
▫️Design thinking tools
▫️How to handle uncertainty as the project evolves?
▫️Design thinking in IT — how does it work?
▫️Tips and tricks on design thinking methodology.
Introduction for Design thinking :
What is Design thinking?
Why to use Design thinking?
What is Design thinking mindset?
Balance for Analytical and Intuitive thinking.
Traditional thinking vs Design thinking.
Combination of Divergent and Convergent thinking.
How to re-frame business problems to customer-centric opportunity spaces that drive value. Design thinking is your shortcut to customer empathy. A good understanding on how this method could help you identify real customer problems and unmet needs is essential. Moreover we will share techniques and tools that you can implement directly after this crash course. Start inventing the future.
Developed by students at Stanford University, the Design Thinking approach was created to establish a new way to grow innovative products, processes and services. The Design Thinking process consists of six iterative stages which enable participants to seek flexible solutions and innovations concerning the issue they treat.
One important aspect of Design Thinking is the creation and cultivation of ideas within a well-coordinated team. Thus, the team spirit is a decisive element during Design Thinking operations and encourages to produce the best possible results. In addition to the team side of Design Thinking, a flexible and productive environment is crucial to develop inventive ideas and products. The more workable an environment, is the easier it is for employees to visualize and transmit thoughts and new concepts.
Slides from the Business Marketing Association-St. Louis' Product Launch Camp. We discussed how to prepare for a successful launch, potential pitfalls and exciting milestones on bringing a product to market at 2e Creative on July 20, 2016.
Design Thinking explained with project experiences.
- What is Design Thinking
- What are the steps
- What is SAP Apphaus
- The Next View Design Experience Center Amsterdam
The key points:
▫️Empathy in business and how to measure it?
▫️Design thinking tools
▫️How to handle uncertainty as the project evolves?
▫️Design thinking in IT — how does it work?
▫️Tips and tricks on design thinking methodology.
Introduction for Design thinking :
What is Design thinking?
Why to use Design thinking?
What is Design thinking mindset?
Balance for Analytical and Intuitive thinking.
Traditional thinking vs Design thinking.
Combination of Divergent and Convergent thinking.
How to re-frame business problems to customer-centric opportunity spaces that drive value. Design thinking is your shortcut to customer empathy. A good understanding on how this method could help you identify real customer problems and unmet needs is essential. Moreover we will share techniques and tools that you can implement directly after this crash course. Start inventing the future.
Developed by students at Stanford University, the Design Thinking approach was created to establish a new way to grow innovative products, processes and services. The Design Thinking process consists of six iterative stages which enable participants to seek flexible solutions and innovations concerning the issue they treat.
One important aspect of Design Thinking is the creation and cultivation of ideas within a well-coordinated team. Thus, the team spirit is a decisive element during Design Thinking operations and encourages to produce the best possible results. In addition to the team side of Design Thinking, a flexible and productive environment is crucial to develop inventive ideas and products. The more workable an environment, is the easier it is for employees to visualize and transmit thoughts and new concepts.
Slides from the Business Marketing Association-St. Louis' Product Launch Camp. We discussed how to prepare for a successful launch, potential pitfalls and exciting milestones on bringing a product to market at 2e Creative on July 20, 2016.
Slash | 500Startups mentoring - product expansion and localization in Southea...Slash
How to expand and customize your product across Southeast Asia (SEA)?
This 2h workshop was delivered for a founder audience of global pre-Series A and Series-A startups (invested by 500 Startups, the VC), expanding into SEA.
The frameworks, mental models, tools and techniques described can be used to generally refresh your value proposition and product for your core markets.
Delivered 12 Feb 2020 in Singapore by Andries De Vos, CEO of Slash.
Inspirational Exercises for Your Career and Personal BrandFahri Karakas
In this seminar, we have a couple of activities aimed at improving your employability and personal brand.
First, we discuss your job application portfolio.
Second, we prepare our benchmarking table. In this exercise, you learn about brands at multiple levels (country brands, company brands, and individual brands). You choose 3 countries, 4 companies, and 4 individuals. You reflect on their success stories and brand power: What can you learn from these brands? How can you learn further? You create lessons and inspiration from these brands for your career.
Third, you create a business model canvas to create your own creative assets. You might use this activity to plan your asset creation strategies, such as creating your own YouTube channel, podcast, or Medium blog.
Fourth, you create a personal branding canvas to improve your employability. We go over a sample personal branding canvas exercise to illustrate how you can position yourself and your brand for the companies that you are applying for.
Best luck in your job applications.
Seminar 6 Benchmarking Table - Business Model Canvas - 22 and 25 march 2021Fahri Karakas
In this seminar, we have two activities:
Benchmarking Table
Business Model Canvas.
First, we prepare our benchmarking table. In this exercise, you learn about brands at multiple levels (country brands, company brands, and individual brands). You create lessons and inspiration from these brands for your career.
Second, you create a business model canvas to create your own creative assets. You might use this activity to plan your asset creation strategies, such as creating your own YouTube channel, podcast, or Medium blog.
Enjoy.
Video and slides synchronized, mp3 and slide download available at URL https://bit.ly/2SXXXiD.
Katharina Probst talks about what it means to act like an owner and why teams need ownership to be high-performing. When team members, regardless of whether they have a formal leadership role or not, act like owners, magical things can happen. She shares ideas that we can apply to our own work, and talks about how to recognize when we don’t live up to our own expectations of acting like an owner. Filmed at qconsf.com.
Katharina Probst is a Senior Engineering Leader, Kubernetes & SaaS at Google. Before this, she was leading engineering teams at Netflix, being responsible for the Netflix API, which helps bring Netflix streaming to millions of people around the world. Prior to joining Netflix, she was in the cloud computing team at Google, where she saw cloud computing from the provider side.
Scientific Thinking for Agile teams - TOYOTA KATAAndrea Darabos
The ktatatogrow exercise, originally developed by Mike Rother is a great one to practice in your teams, with managers or boards to develop experimentation and conscious learning. Coupled with some examples of its applicability in a digital context from my last 10 years' of experience as an agile DevOps coach. Read more about our experiments with TOYOTA KATA at leanadvantage.co.uk
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
5. 5
CHAPTER 2
Agenda
Our plan for today
Introduction
Steps of the process
Design Thinking Fast Forward
First experiences
Challenge
Team Building
Applying Design Thinking principle
Q&A
Feedback & Reflection
33. 33
CHAPTER 3Empathy
Empathy is ….
Seeing with the eyes of another,
Listening with the ears of another,
& felling with the heart of another.
It is when you can feel what another person is feeling, when you can mirror
their expressions, their opinions, their hopes.
34. 34
Why to gain it
Gaining empathy is to
discover people’s explicit and implicit needs
so that you can meet them
through your products, services, processes.
37. 37
CHAPTER 3
Types of empathy tools
watch & observe ask & listen try & do
- Fly on the wall - Interview - Self immersion
- Shadowing - 5 Whys - Role Playing
- A day in a life - Extreme users - Prototyping
- Time-lapse video
Using all types of empathy tools puts you best in the shoes of the user
57. 57
CHAPTER 3
Developing a POV
___________[persona]____________ needs a way to
(Which user were you inspired by?)
___________[fulfill wish/ satisfy desire / relieve pain]_____________
(What is this person’s need?)
because / but / (surprisingly), _____________________________
_______________[insight]___________________________
(What did you observe that amazed/struck/surprised you?
What did you learn about the real need behind your observations)
69. 69
CHAPTER 3
Prototype
Start building…
Don’t spend too long on one prototype.
Build with the user in mind.
ID a variable.
To ideate and problem-solve.
To communicate.
To start a conversation.
To fail quickly and cheaply.
To test possibilities.
To manage the solution-building
process.
WHY! Some tips for prototyping to test:
74. 74
CHAPTER 3
Test
Show don’t tell.
Create Experiences.
Ask users to compare.
To refine prototypes and solutions.
To learn more about your user.
To refine your POV.
WHY! HOW!
Iteration and making the process your own.
78. 78
TIMELINE
“SIMPLICITY
is the ultimate perfection”
(Leonardo da Vinci, 1452-1519)
„If you can‘t
EXPLAIN IT TO A SIX YEAR OLD,
you don‘t understand it yourself.“
(Albert Einstein, 1879-1955)
79. 79
CHAPTER 3
Main contents of an investors pitch
MARKET SIZE, MARKETING & SALES
COMPETITION
MANAGEMENT TEAM
FINANCIAL PROJECTIONS
CURRENT SATUS / NEXT STEPS
INTRO / TITLE
PROBLEM
SOLUTION
BUSINESS MODEL
TECHNOLOGY / MAGIC / USP
82. 82
CHAPTER 3
EXIST is a support program of the Federal Ministry of Economics
and Energy (BMWi)
Objectives
•improving the entrepreneurial environment
•increasing the number of technology
and knowledge based business start-ups
EXIST Program
83. 83
CHAPTER 3EXIST Program
EXIST Business Start-up Grant – What is supported?
•Innovative technology-oriented start-up projects
•Innovative services with a high customer benefit based on academic
findings
indicative of a unique selling point on the market
84. 84
CHAPTER 3EXIST Program
EXIST Business Start-up Grant – Who is supported?
•Graduates from universities and other research institutions
•Graduates or former academic associates (up to five years after
graduation/leaving the institution)
•Students who have completed at least half of their course at the time of
application
•Start-up teams of up to three people
85. 85
CHAPTER 3
EXIST Business Start-up Grant – How is support provided?
•Maximum period of support: one year
•Subsistence grant depending on level of degree:
– Doctorate: € 3.000/month
– Graduates: € 2.500/month
– Tech.Assistent: € 2.000/month
– Undergraduates: € 1000/month
– Child supplement: € 100/month/child
•Material expenses: up to € 10,000 for individual start-ups
•Start-up-related coaching: € 5,000
EXIST Program
86. 86
CHAPTER 3EXIST Program
EXIST Business Start-up Grant – What has to be done?
•Applications for support must be submitted by the university or
research institution.
•Applicants work out an idea paper to describe their business project.
•The university or research institution designates a mentor who
commits him or herself to provide specialist advice. A start-up network
ensures that the entrepreneurs receive support.
•The research institution provides the entrepreneurs with infrastructure
for one year.