This document provides an overview of a class on creativity and innovation. It includes the following: - An agenda for the class which involves a guest speaker from P&G, individual mini pitches, and group projects. - A presentation by the guest speaker Akshay Sateesh on Corporate New Ventures at Procter & Gamble. - Details on assignments for the class including individual creativity presentations and a group design thinking project.

1. Creativity &
Innovation
© Kevin Popović. All rights reserved. Developed for San Diego State University

2. Class 12
 Play A Game
 Guest Speaker : Akshay Sateesh
 Individual Mini-Pitch + Feedback
 Review Individual PPT + Memo, Group
Project + PPT, Final Exam
 “Corporate New Ventures at Procter &
Gamble” – Amabile & Whitney
 Quiz
 Roll + Admin + Grades
© Kevin Popović. All rights reserved. Developed for San Diego State University

3. Akshay
Sateesh
© Kevin Popović. All rights reserved. Developed for San Diego State University

9. Corporate New
Ventures at P&G
© Kevin Popović. All rights reserved. Developed for San Diego State University

11. Corporate New Ventures at
Procter & Gamble
- “Procter & Gamble has a history of creating
new to the world products through
technology – from fluoride to disposable
diapers – and we must continue to do that.”
- We began to realize that there is a greater
opportunity to have a combination of market
driven innovation and technically driven
innovation beyond what we have done
historically.
- This is where Corporate New Ventures and
the sector venture group comes in.

12. Corporate New Ventures at
Procter & Gamble
- CNV is a small but important complement to
the strong R&D engine that has always
driven our new product development.
- The payoff from tis goes well beyond the
brands we create.
- The processes and the excitement that start
in the venture groups are spreading in a new
climate of entrepreneurship throughout the
company.
- What is the term we used in Creativity, Inc. to
describe this?

13. Corporate New Ventures at
Procter & Gamble
- Why was the group formed?
- What do we call a “members work
environment” in class?
- How did they effect change?
- How did they know, and what were the
results?
- Why did CNV have to move out of their
space, and what did Craig say to explain?

14. Corporate New Ventures at
Procter & Gamble
- “What happened in the early days was that
we had all these scientists talking to each
other, and there was much cross-fertilization
of technology. Learning how to deal with
Calcium in the wash water for our synthetic
detergents led to a knowledge of how to deal
with Calcium in the dental area, which led to
P&G getting into the prescription drug
business and dealing with osteoporosis.”
- COO, Durk Jager

15. Corporate New Ventures at
Procter & Gamble
- Where does most of P&G’s early innovation
trace back to?
- Provide an example.
- How was the business organized
geographically, and who was it managed by?
- How were the business units organized, and
why?
- What did this organization create?

16. Corporate New Ventures at
Procter & Gamble
- “We realized that we needed to get our best
people into that group, because we all felt
that it was most important work we needed to
do. It was difficult starting that group, and
getting quality talent over there in most
functions. Because of our company’s
rewards systems, and because it was
something new, many felt it was an “off the
track” position”
- Steve Barrett

17. Mini-Pitch Do-Over
 Update your Mini-Pitch for an idea
 Practice for Creativity & Innovation
Application Presentation, Memo
 1-minute presentation to class and guest
speaker

18. Creativity &
Innovation
PPT + Memo
© Kevin Popović. All rights reserved. Developed for San Diego State University

19. Creativity & Innovation PPT + Memo
 Apply what you have learned (50%)
 Develop a creative product or service
 Be novel, useful, have market potential
 Write 1-page memo mapping ideas to
what you have learned in class that will
insure effectiveness of your idea
 Select a creativity exercise or technique,
apply to your idea, document.
 1:00 presentation of concept, explain
thinking, sell your idea (50%).
 Individual Presentations 4/29

20. Design Thinking
Group Project
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21. Design Thinking Group Project
 Groups of 5-6
 Apply a design thinking approach to develop
a new product or service
 10-15 minute creative presentation
 Include project overview (memo)
 Grades = group presentation (50%, memo
(30%), individual evaluation (20%)
 Survivor rules apply
 Group Presentations 5/6

22. Final Exam 5/13
© Kevin Popović. All rights reserved. Developed for San Diego State University