- The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation founded in 1837 and headquartered in Cincinnati, Ohio.
- P&G manufactures a wide range of consumer products including pet foods, cleaning agents, and personal care products that are sold in over 180 countries worldwide.
- Some of P&G's most recognizable brands are Charmin, Tide, Pantene, Iams, Folgers, Crest, Olay, Always, Ariel, Bounty, Downy, Pringles, and Pampers.
It's about marketing strategy opted by Procter & Gamble for becoming more globalized, enhancing sales, improving their global leadership potential, connecting with customers to understand their needs and to market & develop their products accordingly.
It's about marketing strategy opted by Procter & Gamble for becoming more globalized, enhancing sales, improving their global leadership potential, connecting with customers to understand their needs and to market & develop their products accordingly.
Marketing Management of P&G India by AKSHAY GAUTAMAkshay Gautam
I have made this ppt for my marketing management project. Do share it only for reference. Show some hard work and make one(better than this) on your own. Good Luck!!!
Case Study : Procter and Gamble (P&G) Marketing CapabilitiesSarthak Rahate
Case Analysis of the Business case provided by Harvard business school; on the well-known consumer goods brand named Procter and Gamble (P&G).This case study shows how P&G excelled in reaching out to customers by various methods and advanced techniques. Further, the presentation tells about the journey of marketing progress made by P&G.
Analysis of a Harvard Business School case study on Procter & Gamble: Marketing Capabilities.
The analysis and the corresponding evidences from statistics will help one to understand how P&G continued to evolve and innovate as the world's largest marketer.
PPt on Product Mix of HUl
Introduction
Product mix of hul and Bru Coffee
their width,length,depth,consistenct in detail
Bru coffee product and their categorization in detail
L’Oreal’s methods have brought it profitable results so far, we believe a shift in focus of the segmentation to age and gender can be considered to prolong its success. Although L’Oreal has always practiced differentiated marketing strategy to target several market segments, we think there is a segmentwhich has been largely neglected: If tapped, L’Oreal could see massive profits and success in India. In thiscase we believe L’Oreal should target the Men.
Marketing Management of P&G India by AKSHAY GAUTAMAkshay Gautam
I have made this ppt for my marketing management project. Do share it only for reference. Show some hard work and make one(better than this) on your own. Good Luck!!!
Case Study : Procter and Gamble (P&G) Marketing CapabilitiesSarthak Rahate
Case Analysis of the Business case provided by Harvard business school; on the well-known consumer goods brand named Procter and Gamble (P&G).This case study shows how P&G excelled in reaching out to customers by various methods and advanced techniques. Further, the presentation tells about the journey of marketing progress made by P&G.
Analysis of a Harvard Business School case study on Procter & Gamble: Marketing Capabilities.
The analysis and the corresponding evidences from statistics will help one to understand how P&G continued to evolve and innovate as the world's largest marketer.
PPt on Product Mix of HUl
Introduction
Product mix of hul and Bru Coffee
their width,length,depth,consistenct in detail
Bru coffee product and their categorization in detail
L’Oreal’s methods have brought it profitable results so far, we believe a shift in focus of the segmentation to age and gender can be considered to prolong its success. Although L’Oreal has always practiced differentiated marketing strategy to target several market segments, we think there is a segmentwhich has been largely neglected: If tapped, L’Oreal could see massive profits and success in India. In thiscase we believe L’Oreal should target the Men.
Procter & Gamble open innovation approach Ideon Open
Presented at the Hands On Open Innovation workshops, this presentation explains why such giant as P&G engages in open innovation. P&G shares its approach to open innovation called Connect & Develop and reveals lessons the company has learned from applying open innovation practices.
More info about the event at http://www.ideonopen.com/events
An overview of the types of brand architecture. A brand architecture needs to align to the corporate's overall brand strategy. It needs to be robust and have the ability to grow and adapt.
Report on Management and HRM of P&G. Its History, introduction, internal and external environments,product line, marketing, pricing, promoting strategies with video ads, HR functions and methods, organizational structure......
AN OVERVIEW ON THE CORPORATE SOCIAL RESPONSIBILITY INITIATIVES BY PROCTOR &GA...VARUN KESAVAN
Procter & Gamble Co. (P&G) is an American multi-national consumer goods corporation headquartered in downtown Cincinnati, Ohio, founded in 1837 by British American William Procter and Irish American James Gamble.[3] It primarily specializes in a wide range of cleaning agents and personal care and hygienics products. Before the sale of Pringles to the Kellogg Company, its product portfolio also included foods, snacks and beverages.[4]
In 2014, P&G recorded $83.1 billion in sales. On August 1, 2014, P&G announced it was streamlining the company, dropping and selling off around 100 brands from its product portfolio in order to focus on the remaining 65 brands,[5] which produced 95% of the company's profits. A.G. Lafley—the company's chairman, president, and CEO until October 31, 2015—said the future P&G would be "a much simpler, much less complex company of leading brands that's easier to manage and operate".[6]
Sustainability is integrated into our company’s purpose of touching and improving the lives of consumers now and for generations to come. We define sustainability broadly at P&G to include both environmental sustainability and social responsibility.
Procter & Gamble Co-A Brief Discussion of P&G.Rizwan Khan
Procter & Gamble Co. also known as P&G, is an American multinational consumer goods company headquartered in downtown Ohio, United States, founded in October 31, 1837 by William Procter and James Gamble, both from the United Kingdom.
P&G announced it was streamlining the company, dropping around 100 brands and concentrating on the remaining 80 brands, which produced 95 percent of the company's profits. P & G serves worldwide (except Cuba and North Korea). It’s slogan is-”Touching lives, improving life”.
P&G’s accomplishments over the past 173 years have come from successfully orchestrating the myriad factors that contribute to market leadership.
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2. The Procter & Gamble Company, also known
as P&G, is an American multinational consumer
goods company headquartered in downtown
Cincinnati, Ohio, USA.
Its products include pet foods, cleaning
agents and personal care products.
3.
4. P&G History: A Legend of Firsts
1837 Brothers-in-law William Procter and James Gamble start a partnership,
making and selling candles and soap in Cincinnati
1859 P&G sales reach $1 million
1879 The inexpensive, but high-quality Ivory soap is introduced
1924 P&G is one of the first to create a market research department to study
consumer preferences and buying habits
1955 Crest, the first toothpaste with fluoride clinically proven to fight cavities, is
introduced
1961 Pampers is introduced and eventually replaces cloth diapers
1980 Sales reach $10 billion
2002 P&G develops Naturally feminine pads specifically to meet the needs of low-
income women in Latin America.
2005 High Frequency Stores, Consisting of nearly 20 million stores across the
world, FS represents a particular opportunity in fast-growing low income
markets.
Today P&G operates in 80 countries worldwide, employing more than 100,000.
Has 13 billion dollar brands in its portfolio: Charmin, Tide, Pantene, Iams,
Folgers, Crest, Olay, Always, Ariel, Bounty, Downy, Pringles, Pampers.
5. In 2012, P&G recorded $83.68 billion dollars in
sales.
Fortune magazine awarded P&G a top spot on
its list of "Global Top Companies for Leaders",
and ranked the company at fifth place of the
"World's Most Admired Companies" list.
Chief Executive Magazine named P&G the best
overall company for leadership development in
its list of the "40 Best Companies for Leaders
6. FOUNDERS
William Procter, a candle maker, and James Gamble, a
soap maker, emigrated from England and Ireland
respectively.
7. • Their father-in-law called a meeting and persuaded his
son-in-laws to become business partners. On the 31st of
October the Procter & Gamble company was created.
• They began by supplying the Union Army with soap and
candles.
11. We Show Respect for All Individuals
The Interests of the Company and the Individual Are
Inseparable.
We Are Strategically Focused in Our Work.
Innovation Is the Cornerstone of Our Success.
We Value Personal Mastery.
We Seek to Be the Best.
We Are Externally Focused.
PRINCIPLES …
12. GLOBAL
P&G touches and improves the lives of about 4.4 billion
people around the world with its portfolio of
trusted, quality brands.
With operations in about 80 countries, P&G brands are
available in more than 180 countries worldwide.
13.
14. INDIA
P&G is one of the largest and
fastest growing consumer goods
companies in India.
Established in 1964, P&G India
now serves over 650 million
consumers across India.
Ambi Pur
Ariel
Duracell
Gillette
Head & Shoulders
Olay
Oral-B
Pampers
Pantene
Tide
Vicks
Wella
Whisper
15. Its presence pans across the Beauty segment, the
Household Care segment as well as the Health care
segment, with trusted brands that are household names
across India.
These include
Vicks, Ariel, Tide, Whisper, Olay, Gillette, Ambipur, Pam
pers, Pantene, Oral-B, Head & Shoulders, Wella and
Duracell.
16.
17. Superior product propositions and technological
innovations have enabled P&G to achieve market
leadership in a majority of categories it is present in.
P&G India is committed to sustainable growth in
India, and is currently invested in the country via its five
plants and over nine contract manufacturing sites, as well
as through the 26,000 jobs it creates directly and
indirectly.
18. Our sustainability efforts focus on Environmental
Protection as well as Social Responsibility to help
develop the communities they operate in.
P&G operates under three entities in India - two listed
entities ―Procter & Gamble Hygiene and Health Care
Limited‖ and ‗Gillette India Limited‘, as well as one
100% subsidiary of the parent company in the U.S. called
‗Procter & Gamble Home Products‘.
20. Operations
As of July 1, 2011, the company structure is categorized into two
"Global Business Units" with each one further divided into "Business
Segments" according to the company's 2011 Annual Report.
Dimitri Panayotopoulos is Vice Chairman of Global Business Units
Beauty segment
Grooming segment
Health Care segment
Snacks & Pet Care segment
Fabric Care & Home Care segment
Baby Care & Family Home Care
segment
21. • In October 2008, P&G was named one of "Canada's Top
100 Employers" by Mediacorp Canada Inc., and was
featured in Maclean's newsmagazine.
• Later that month, P&G was also named one of Greater
Toronto's Top Employers, which was announced by
the Toronto Star newspaper
22. Brands
• 26 of P&G's brands have more than a billion dollars in
net annual sales, according to the 2012 Annual
Report and P&G Corporate Newsroom.
• Most of these brands—including Bounty, Crest and
Tide—are global products available on several continents.
• Procter & Gamble products are available in North
America, Latin America, Europe, the Middle
East, Africa, Asia, Australia and New Zealand.
23. Manufacturing operations are based in the following regions:
United States
Canada
Philippines
Mexico
Latin America
Europe
China (31 wholly owned factories) and other parts of Asia
Africa
Australia
25. Productions
Procter & Gamble produced and sponsored the first radio
soap operas in the 1930s.
Procter & Gamble also was the first company to produce
and sponsor a prime-time show.
26. Online marketing
The company has actively developed or sponsored
numerous online
communities, i.e. BeingGirl.com(launched in
2000),Women.com.
As of 2000, the company had 72 "highly stylized
destination sites
27. Fortune:
Ranked #5 among the ―Global Most Admired Companies‖
Consistent #1 ranking within industry on ―Most Admired‖
list for 26 of 27 total years and for 14 years in a row
Named to list of the Global 100 Most Sustainable
Corporations in the World, with top rankings from 2000–
2011
28. National Association for Female Executives:
Recognized by the National Association for Female
Executives as one of the Top 50 Companies for Executive
Women
Ranked #10 on the ―World‘s Most Respected Companies
List‖
29. Ranked #25 among the Top 50 Companies for Diversity
Ranked #9 on the Top Companies for Recruitment and
Retention
Bloomberg Businessweek:
Ranked #25 among the ―World‘s Most Innovative
Companies‖
30. Readers Digest:
Silver Award for Corporate Social Responsibility Programs
by Readers Digest, 2008.
Indo-American Chamber of Commerce:
―Best US Company operating in India under the FMCG
Sector‖ by the Indo-American Chamber of Commerce
(IACC)‘s 7th Corporate Excellence Awards.
31. AC Nielsen Survey:
Ranked #3 as the ―Employer of Choice‖ across the targeted
campuses in a survey conducted by AC Nielsen.
Business Today:
Business Today has rated P&G amongst the most preferred
companies by management students across India.
35. Products
• Ariel is a brand of laundry detergent.
• Actonel is a brand of osteoporosis drug.
• Bounty (paper towel) sold in the United States, Canada,
and the United Kingdom
• Braun is a small-appliances manufacturer specializing in
electric razors, coffeemakers, toasters, and blenders.
• Crest is a brand of toothpaste.
• Dawn is a brand of dishwashing detergent.
• Downy/Lenor is a brand of fabric softener.
36. Product s
• Duracell is a brand of batteries and flashlights.
• Fusion is a brand of men's wet shave razors and is the quickest
P&G brand to have reached $1 billion in annual sales.
• Gain is a brand of laundry detergent and fabric softeners.
• Gillette is a safety razor manufacturer.
• Head & Shoulders is a brand of shampoo body wash, and
deodorant.
• Old Spice is a brand of aftershave and shaving cream.
37. Product s
• Ivory is a soap.
• Nice 'n Easy is a hair coloring product.
• Olay is a brand of women's skin care products.
• Oral-B is a brand of toothbrush.
• Pampers is a brand of disposable diaper.
• Pantene is a brand of hair care products (conditioners/styling
aids).
• Prilosec OTC is a brand of heartburn medicine co-marketed
by AstraZeneca.
• Pringles is a brand of potato chips.
38. Product s
• Puffs is a brand of facial tissue.
• Secret is a brand of antiperspirant and deodorant.
• TAG is a deodorant and body spray.
• Tide is a brand of laundry detergent.
• Vicks is a brand name of over-the-counter medicines (Formula
44, Sinex, NyQuil/DayQuil)
• Wella is a brand name of hair care products
(shampoo, conditioner, styling, and hair color).
• Whisper is a brand of pantyliners sold primarily in Asian
markets.