Creativity + Innovation 1.8

Creativity + Innovation 1.8
Kevin Popović, B.A., M.S.
© Kevin Popović, SDSU Creativity + Innovation

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Session 1.8
• Welcome
• Roll, Admin
• Mid-Term Exam
• Creative Profile
• Game
• Game
• Discuss Chapter
• Assignments

MGT 353 Mid-Term
An Evaluation of Understanding

Creative Profile
A Self-Evaluation of Your Creativity

Purposeful Creativity
Chapter 7 of Creativity, Inc.

Purposeful Creativity
• Purposeful Creativity = Creativity applied to to
specific issues.
• Innovation is the result, i.e., the change in the
order of things, the solutions that comes from
the work of purposeful creativity.

7 Stages of Purposeful Creativity
1. Groundwork and Immersion
2. Divergent Exploration
3. Selection
4. Focused Explorations
5. Initial Articulation of Potential Solution
6. Development and Transformation
7. Implementation

• Begin with a strategic appraisal and
groundwork appropriate to the scope and
matter of the problem.
• Assess the problem and potential method for
solving before diving in.
• What do you know?
• What do you need to know?

• Immerse yourself into the information you
gather.
• The more you know about the problem and its
content the greater the chance for an effective
solution.
• Creative strategists draw on the broadest array
of info well beyond what has been previously
considered.

• Attack the problem from every angle
• Create as many directions for explorations as
possible
• Don’t get stuck in the details, stay big
• Avoid rushing to a single solution, discarding
viable other solutions
• Why?

• Identify the most interesting possibilities
• Combine possibilities for other solutions
• Each creates another doorway which may
provide a solution
• The more doorways created, the more
possibilities for an unimagined solution

3. Selection
• Select the approaches likely to become or lead
to the ideal solution.
• This stage determines how new and appealing
the eventual solution will be.
• Select a mix of possible approaches that will
yield a solution that is comprehensive, feasible,
exciting and engaging.

3. Selection
• Groups have a greater challenge than
individuals.
• People have different thresholds for risk,
unique criteria for deciding what to explore.
• Groups use conscious criteria when selecting
what is new, intriguing, practical from the list of
possibilities.

4. Focused Explorations
• Once selections are made, consider one
approach at a time.
• Enter one doorway at a time to explore the
approach with maximum creativity.
• Do not judge or evaluate – it is not time
• Balancing creativity and practicality is what
matters most.

5. Initial Articulation of Potential Solution
• Identify and articulate the single best emerging
potential solution OR the several potential
solutions.
• Exercise patience, boldness and street—savvy
for articulation.
• Resist the urges to make snap decisions –
creativity takes time, exercise patience.

6. Development and Transformation
• A thorough and sympathetic exploration of all
potential solutions.
• A fine-tuning of the details.
• Discuss the potential benefits of each solution
(not the negative).
• Discuss the flaws, adjust solutions.
• List the steps in moving forward.

7. Implementation
• Implementation requires more creativity than
generating the solution.
• The need to stay creative grows with every stage.
• It is mort difficult to turn wishes into reality.
• Taking the solution into a world that has not helped
create the solution is even more challenging
(resistance to change).

7. Implementation
• Implementation is the last stage but not the
end of the process.
• It is a continuation of the creative process over
time.

Make A Better: Workspace
A Game of Purposeful Creativity

The Problem Statement
• Design the physically smallest, functional office
space that you can, BUT:
• Required: it’s a pleasant environment
• Required: it can be personalized by its occupant
• Required: it provides privacy when needed
• Required: it facilitates collaboration with others
when needed

Assignment
• Read Chapter 8:
“Sustaining the Change”
• Prepare for Quiz

Assignment
• Read “The Innovation
Value Chain”
• Available in the reader
/ online
• Prepare for Quiz

Creativity + Innovation 1.8

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