Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Introduction to Satellite Marketing™

551 views

Published on

An Introduction to "Satellite Marketing: Using Social Media to Create Engagement." a book by Kevin Popovic. Learn more at http://satellitemarketing.com.

Published in: Social Media
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Introduction to Satellite Marketing™

  1. 1. SATELLITE MARKETING Using Social Media to Create Engagement @KevinPopovic | @SatelliteMktg
  2. 2. EXPERT IN COMMUNICATIONS 78,714 Hours of Experience over 26 Years @KevinPopovic | @SatelliteMktg
  3. 3. PUBLISHED AUTHOR 2 Books, 2 eBooks, 2 Journal Articles @KevinPopovic | @SatelliteMktg
  4. 4. INTERNATIONAL SPEAKER Conferences, Associations, Organizations @KevinPopovic | @SatelliteMktg
  5. 5. EXPERIENCED TEACHER Top 15 Most Influential Educators in Digital Marketing @KevinPopovic | @SatelliteMktg
  6. 6. INTRO TO SATELLITE MARKETING™ Using Social Media to Create Engagement @KevinPopovic | @SatelliteMktg
  7. 7. ORIGINS OF SATELLITE MARKETING The Discovery of Social Media @KevinPopovic | @SatelliteMktg
  8. 8. MOJOPAGES 30 Days to Launch: Behind the Scenes of a Startup @KevinPopovic | @SatelliteMktg
  9. 9. DEFINING SOCIAL MEDIA Identifying a Common Understanding @KevinPopovic | @SatelliteMktg
  10. 10. @KevinPopovic | @SatelliteMktg DEFINING SOCIAL MEDIA “Websites and applications that enable users to create and share content or to participate in social networking.” - Oxford Dictionary
  11. 11. @KevinPopovic | @SatelliteMktg DEFINING SOCIAL MEDIA “Forms of electronic communication (as web sites for social networking and micro-blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).” - Merriam-Webster
  12. 12. @KevinPopovic | @SatelliteMktg DEFINING SOCIAL MEDIA “Social media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.” - Wikipedia
  13. 13. @KevinPopovic | @SatelliteMktg DEFINING SOCIAL MEDIA “A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.” - ESCP Europe Business School
  14. 14. @KevinPopovic | @SatelliteMktg DEFINING SOCIAL MEDIA “People using content and technology to communicate with other people using social networks.” - Popović
  15. 15. TYPES OF SOCIAL MEDIA An Understanding of Social Media Kevin Popović | @SatelliteMktg
  16. 16. CONVERSATION PRISM Brian Solis’ 26 Types of Social Media Kevin Popović | @SatelliteMktg
  17. 17. Kevin Popović | @SatelliteMktg Conversation Prism • Social Networks • Social Streams • Location • Quantified Self • Events • Livecasting • Enterprise • Content • Niche Working • Business • Influence • Music • Pictures • Blog / MicroBlog • Content / Documents • Wiki • Communicate • Discussion & Forums • Social Bookmarks • Social Curation • Q&A • Crowd Wisdom • Social Commerce • Service Networking • Reviews & Ratings • Social Marketplace
  18. 18. SOCIAL NETWORKING People Connecting with Other People Kevin Popović | @SatelliteMktg
  19. 19. Kevin Popović | @SatelliteMktg • People use social networking to communicate: to share what they think (micro-blog) and to respond to others (comments). • People share where they are (location) and what they’re doing (events), providing additional context to their messages. SOCIAL NETWORKING
  20. 20. Kevin Popović | @SatelliteMktg • Structured conversations, like a question and answer (Q&A), can provide a framework for communicating and can be scaled as necessary to accommodate the number of people and what they want to discuss (discussion and forums, crowd wisdom). SOCIAL NETWORKING
  21. 21. CONTENT SHARING People Sharing and Exchanging Content with Other People Kevin Popović | @SatelliteMktg
  22. 22. Kevin Popović | @SatelliteMktg • Content Sharing sites help people share all the different types of information and electronic media that can be shared using a social networking service or a website. • People can share text, documents, pictures, video, music, multimedia and the like. CONTENT SHARING
  23. 23. Kevin Popović | @SatelliteMktg • Content sharing sites provide the ability to construct content (blogs), to create an archive of content (social bookmarks, social curation) and to monitor its development (social streams). • People share their comments on the content at the source (ratings and reviews, discussion and forums) or at any place the content is shared. CONTENT SHARING
  24. 24. Kevin Popović | @SatelliteMktg • Although people create most content in advance of sharing, some sites enable people to share their content while they are creating by broadcasting a real-time, synchronous stream (livecasting). CONTENT SHARING
  25. 25. COLLABORATION People Working with Other People Kevin Popović | @SatelliteMktg
  26. 26. Kevin Popović | @SatelliteMktg • Social networking sites enable people to communicate, and content sharing sites enable people to share content. • Collaboration sites enable people to create a social network and to share content for a purpose. COLLABORATION
  27. 27. Kevin Popović | @SatelliteMktg • A group of people can collaborate on a small project (nicheworking) with a particular interest or with more people on a larger scale (wiki). COLLABORATION
  28. 28. Kevin Popović | @SatelliteMktg • People may collaborate to create social capital (influence) or for capital gain (social marketplace, social commerce), and a large group of people may collaborate on an (enterprise level) interest or with more people on a larger scale (wiki). COLLABORATION
  29. 29. Kevin Popović | @SatelliteMktg • IF we agree that’s all social media is – another technology for people to communicate with other people – we can start applying what we know about communicating using technology and other media to communicate better. TYPES OF SOCIAL MEDIA
  30. 30. SATELITE MARKETING PROCESS A Proven Methodology for Communicating Kevin Popović | @SatelliteMktg
  31. 31. @KevinPopovic | @SatelliteMktg IDENTIFYING GOALS If you don't know where you're going, how will you know when you get there?
  32. 32. @KevinPopovic | @SatelliteMktg IDENTIFYING GOALS • Start with “why?” • “Identify the purpose, cause, or belief that inspires you to do what you do.” – Simon Sinek • Why social?
  33. 33. @KevinPopovic | @SatelliteMktg IDENTIFYING GOALS • I’m investing in social media to create a contemporary perception of my brand, to increase the reach of my message and to generate new customers.
  34. 34. @KevinPopovic | @SatelliteMktg UNDERSTANDING THE AUDIENCE Knowing with whom you're speaking to determines what to say and how to say it.
  35. 35. @KevinPopovic | @SatelliteMktg UNDERSTANDING THE AUDIENCE • Demographics • Title, Age, Gender, Education, Experience, Knowledgebase, Environment, Geographic Location • Quantitative
  36. 36. @KevinPopovic | @SatelliteMktg UNDERSTANDING THE AUDIENCE • Psychographics • What do they know, what makes them unique, WIIFM? • Qualitative
  37. 37. @KevinPopovic | @SatelliteMktg CREATING A STRATEGY Start with what you know.
  38. 38. @KevinPopovic | @SatelliteMktg CREATING A STRATEGY • A well thought out step-by-step of how a business is going to accomplish its goals. • A plan, every plan, even the best plan, is a best guess of what will happen in the future. • It is not a purchase agreement for results.
  39. 39. @KevinPopovic | @SatelliteMktg CREATING A STRATEGY Prioritized Goals + Ordered Actions = Strategy
  40. 40. @KevinPopovic | @SatelliteMktg SELECTING SOCIAL MEDIA Each type of social media provides opportunities to support your strategy by helping reach your audience and by supporting the actions you've identified as important.
  41. 41. @KevinPopovic | @SatelliteMktg SELECTING SOCIAL MEDIA Think about the people you are trying to reach, and what you are trying to get them to do.
  42. 42. @KevinPopovic | @SatelliteMktg SELECTING SOCIAL MEDIA Social Networking sites enable people to connect with other people—to establish a channel of communication.
  43. 43. @KevinPopovic | @SatelliteMktg SELECTING SOCIAL MEDIA Content Sharing sites help people share different types of information and media.
  44. 44. @KevinPopovic | @SatelliteMktg SELECTING SOCIAL MEDIA Collaboration sites help people create influence, generate capital gain or collaborate on an enterprise level.
  45. 45. @KevinPopovic | @SatelliteMktg COMMUNICATIONS PLANNING Creating engagement with an audience over time just doesn’t happen. Somebody executed a well thought-out plan.
  46. 46. @KevinPopovic | @SatelliteMktg COMMUNICATIONS PLANNING What + When + Impact + Hours + Budget = Plan
  47. 47. @KevinPopovic | @SatelliteMktg COMMUNICATIONS PLANNING • How you will communicate with your audience. • Everyone works from the same plan. • Demonstrates best practices from all types of communications. • Examine each opportunity to generate the greatest reach, impact and ROI.
  48. 48. @KevinPopovic | @SatelliteMktg COMMUNICATIONS PLANNING
  49. 49. @KevinPopovic | @SatelliteMktg CREATING ENGAGEMENT To engage users means to attract the audience you seek, to draw them into a conversation and to hold their attention over a period of time.
  50. 50. @KevinPopovic | @SatelliteMktg ATTRACTING AN AUDIENCE The words you share become your voice, the pictures become your face and the way you interact becomes your visible personality.
  51. 51. @KevinPopovic | @SatelliteMktg STARTING A CONVERSATION Sharing the right content and asking the right questions can start a conversation.
  52. 52. @KevinPopovic | @SatelliteMktg HOLDING ATTENTION OVER TIME Holding an audience’s attention over a period of time is dependent upon the amount of time required relative to your business goals.
  53. 53. @KevinPopovic | @SatelliteMktg MEASURING PERFORMANCE Measuring what we have done based on the plan.
  54. 54. @KevinPopovic | @SatelliteMktg MEASURING PERFORMANCE Evaluating what we have done… against the goals we’ve already defined, against the plan we put in place, to reach the audience we have defined, and using the metrics we’ve already agreed upon.
  55. 55. @KevinPopovic | @SatelliteMktg MEASURING PERFORMANCE
  56. 56. Kevin Popović | @SatelliteMktg Q&A
  57. 57. Děkuji Satellite Marketing: Using Social Media to Create Engagement @KevinPopovic | @SatelliteMktg

×