Know First • Be First • Profit First

Craig Rispin
Business Futurist & Innovation Expert

www.FutureTrendsGroup.com
Innovation Imperative:
The Ultimate Survival Tool
Let’s Talk About Why:
Living in Accelerating Times
Karl Fisch - Educational Futurist
Discuss with a Partner:
What Did You Find Most
Surprising in the Video?
Did You Know?
Most of Those Facts are
Out of Date...
“If change is
happening on
the outside
faster than on
the inside the end is in
sight.”
-Jack Welch
Is Innovation Required?
No, But Survival Isn’t
Either...
WHAT,
ME
WORRY?
Innovator’s Dilemma:
The incumbent gets knocked
out when the disruptor is good
enough - not better.
As Some Products &
Services Decline...
As Some Products &
Services Emerge...
At Least Wide Format
For Ads is Big!
Innovation is Required
To Get to Those
Emerging Products &
Services
Innovation Imperative:
The Ultimate Survival Tool
What is Innovation?
“Innovation is
creativity applied for a
commercial gain.”
“The term innovation means a new way of
doing something. It may refer to
incremental, radical, and revolutionary
changes in thinking, products, processes,
or organisations.”
Max Mckeown - Financial Times
What’s Stopping
Innovation?
Exploitation vs Exploration
Exploitation:
Ongoing execution of learned successful
behaviours - business as usual.
Exploration:
Search for new ideas and behaviours to
revitalise business.
Tom Peters
(of In Search of Excellence)

Says Innovation is Easy
You’re Just Hanging Out with the
Wrong People!
Tom Peters: Innovation is Easy!
Open Innovation “Cake”
Five Ingredients:
Permission
Time
Space
Education
Process
#1 Apple

“Craig fail quickly!”
#2 Google

“Craig manage the innovation funnel.”
The Innovation Funnel

Idea Generation

Idea Assessment
and Evaluation

Development

Commercialization

The Innovation Funnel:
For every 1,000 new ideas, 100 have potential, 10 get developed,
and 1 becomes a success!
Southwest Airlines
Southwest Airlines
Blended Winglet

Innovation=Cost Savings Too!
Southwest Airlines
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Blended Winglet

Innovation=Cost Savings Too!
Southwest Airlines
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Jet E
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ngin
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essu
Save
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Cost
Fu e l
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Blended Winglet

Innovation=Cost Savings Too!
Southwest Airlines
th

wi
ine
irl ite
t A ebs
irs W
F

Jet E
Clea
ngin
ning
e Pr
essu
Save
re
s 1.9
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Cost
Fu e l
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Blended Winglet

Innovation=Cost Savings Too!
Ideas and Creativity are the
Raw Materials of Innovation
But Few People Have Ever Attended a Creative
Thinking or Innovation Course
Brainstorming is the One Method Most Mentioned
But There are Many, Many More Thinking Systems:
Edward de Bono’s 6 Thinking Hats, Lateral Thinking
Metaphorical Thinking, SCAMPER, TRIZ
Bake Your Innovation Cake

Preheat the Oven
Gather Your Ingredients
Measure & Mix
Bake
Icing
Preheat
Preheat - TED.com
Gather
Gather - Idea Jam
Measure & Mix
Gather - Obama’s CTO
Bake
Bake - Rapid Prototyping
Starwood’s aloft Hotel Brand
Starwood’s aloft Hotel Brand
Icing
The Icing?
Implementation
s
Business
Model

Networks
& Alliances

Human
Capital

Core
Processes

10 Types of Innovation
Product &
Performance

Product
System

Service
Offering

Channel
Management

Brand
Promise

Customer
Experience
Innovation Imperative
Do You Agree Innovation is Critical to the Future
Success of Your Organisation?
Do You Have a Formal Innovation Program?
Do You Work Your Innovation Program Monthly?
How About Weekly?
Why Innovate Now?
Because in an
accelerating world doing nothing is riskier
than innovating!
“It’s all about who gets
to the future first.”
Kevin Roberts, CEO of Saatchi & Saatchi
Business Strategy &
Open Innovation
Can You Answer These 5 Q’s?
What is your winning aspiration?
Where will you play?
How will you win?
What capabilities must be in place?
What management systems are required?
Open Innovation
Business
Model

Networks
& Alliances

Human
Capital

Core
Processes

10 Types of Innovation
Product &
Performance
Channel
Management

Product
Systems
Brand
Promise

Service
Offering
Customer
Experience
Up
Networks & Alliances
We Will Cuddle Your ‘Copter

Pack&Send RC Services
We Will Look After Your Lipo’s

Pack&Send RC Services
Customer Experience
What is the Fastest
Growing, Most Successful
Retailing Technology
Right Now?
Digital Signage
Digital Signage Growth
Fastest Growing Marketing and
Communications Medium

2 Million
Today

14 Million
by 2015*

Digital Signage Advertising
Spend by 2012**

$4B
urces:

NSR May.09 Analysis
Frost and Sullivan April'09
Optical Retail Results
“Our anti reflective lens sales are up over 200%"
- SVS, Detroit, MI
“Our Marchon business is up 40% since we started
using Digital Signage”
- Hettler & May, Alexandria, VA
“We have seen increases across all key categories”
- Dr. Steve Phillips, OD, Lakeland, FL
You Must Think Like
an Innovator
You Must Be Open
to New Ideas and
New Opportunities
You Must Share
Innovative Ideas &
Collaborate on Projects
Up
Why?
Because in a Time of
Massive Change,
Doing Nothing is Risk

Pack & Send Conference 12 Oct 2013 - Craig Rispin Business Futurist & Innovation Expert