Innovation is an Idea, that meets a need, executed in the market. The companies that succeed in the future, will be those with an obsessive focus on getting their ideas, experiences and business models to market. At Oracle NEXT we help clients frame, ideate, share, test and scale their ideas - quickly. We believe not just in ideas but in Ideas.Executed.

1. Copyright © 2018, Oracle and/or its affiliates. All rights reserved. |
Co-Innovating
Your Digital Future
With Oracle
Neil Sholay, VP Innovation

2. INNOVATION
WHAT DOES THAT MEAN?

3. INNOVATION IS AN IDEA
EXECUTED IN THE MARKET
Any new (or improved) business
model, product or experience.
Or a new approach to doing things.
The idea must meet a need,
solve a challenge or address an
opportunity. A PoC running in a
‘lab’ is not enough.
Consumer, employee or
Business – any segment of
end-users
We focus on Sustained Innovation,
ideally scaled across the organisation –
Ad Hoc Innovation is low value

4. Which human need
are you meeting?
• Everyone is Ideating these days
• But before you Ideate solutions,
you must identify the real need.
• Students at the Stanford d. school were
challenged to design a less expensive incubator
for babies born prematurely in Nepal.

5. Insert text
Insert text
Embrace has helped over
50,000 premature and low
birth weight infants.

6. Why do companies care
about Innovation?
• 84.9% of companies say that Innovation
is important.
• The more senior the person, the more
importance they place on Innovation.
The main reasons are:
• Fear of disruption
• Need to introduce new products and
business models – quicker.

7. Companies focus on
Incremental Innovation
Incremental Innovation – iterating on the
‘Status Quo’ rather than breakthrough
products, experiences or business models.
Is the primary type of innovation for
companies.
This is holding back many companies.

8. Moment
of Intent
“VR commerce and machine-learning
algorithms allow us to help merchants
respond to subtle physical gestures
at the exact moment when shoppers
are most likely to make purchases.”
- Cleveland Brown, Founder & CEO, Payscout

9. What Is The Real State Of Innovation In Most Companies?
Corporate Strategists
talk the talk but don’t
walk the walk
84% say innovation is
very important
But 78% of corporations
only focus on small,
incremental changes
Corporate
Innovation
is slow
60% of companies take a
year or longer to create
new products.
Build rather than partner
or buy is slowing
innovation
Companies lack
confidence in their ability
to execute their ideas
Evidence shows that
Innovation becomes
progressively more difficult
as ideation moves into
development and then
commercialisation.

10. Four Factors Drive
Ideation Rate & Success
2 - Frequency – more ideation projects
4 - Engagement – more active
participation
3- Diversity – participation from
people in variety of roles and
departments
1- Scale - Higher participation
means more ideation
Ideation rate correlates with growth
in both profit and net income

11. So What Does
Good Look like?
What are the characteristics
of highly Innovative companies?

12. What are the
characteristics
of highly Innovative
companies?
High performing CEOs
do not delegate
Innovation strategy
Innovation is centralised in upper
management in high performers –
particularly the CEO.
High performing
companies are 2x as
likely to report being
risk-seeking when
pursuing innovation
High performing
companies are more
likely to be first-movers
3x more likely to strive for
first-mover advantage.
(35% vs only 11% in low-performers)
ANSWER :
FIRST-MOVERS,
RISK-SEEKING,
CEO OWNERSHIP

13. What are Corporate
Innovation Processes
Like Today?
ANSWER = Ad hoc, Slow,
Short-term & Insular
57% of companies do not follow
a formal Innovation process.

14. Oracle Has An
Innovation Process
You need a disciplined process
to make practical things happen.

15. Frame
A clear and
motivating
business challenge
Ideate
One (or more)
outline business
ideas
Share
A low / medium
fidelity prototype
and shared
commitment to
making change
happen
Test
Can we achieve
measurable,
repeatable
business results
Scale
Can we achieve
measurable
business results
at scale
IDEA, Oracle’s Innovation Design Engine, is a structured
process which supports end-to-end innovation, right
through to executing ideas and measuring results.
IDEA :
Our Co-Innovation Process

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Imagine if….
we could take your idea
validate it, and build a real
in-market prototype with
a business justification
in 10 weeks or less
We bring new ideas
and business models to life,
using co-innovation and
prototyping on Oracle Cloud

17. “I‘m changing the way we engage with
our guests, our focus is the connected
guest experience so everyone can relax”
- Coloma Crespi, Chief Digital Officer
Meliá Hotels International
No cards
No cash
No problem

18. WEEKS NOT YEARS.TYPICAL PROGRAM ENGAGEMENT LESS THAN 10 WEEKS
SCOPE
2-4 hours
• Review scope,
context, business
objectives
• Define steps and
agree on how to
execute them
• Identify
attendees and
stakeholders
VALIDATE
1 Week
• Seek first feedback from
relevant internal and
external Stakeholders
• Repeatedly refine Ideas
based on feedback
• Create necessary buy-in
through inclusion
TEST
4-6 Weeks
• Define plan to test key
elements of the idea in
the market
• Build testable solutions
in blended teams of UX
Designers, Agile
Developers, and others.
• Run tests and measure
results
SHOWCASE
2 Weeks
• Update the idea based
on test results
• Create improved
deliverables as basis for
Showcase event
• Run Showcase event to
achieve stakeholder
verification and
permission to proceed
FRAME
& IDEATE
1 Week
• Reframing the business
challenge to identify
root causes
• Ideation to create
valuable ideas solving
the business challenge
• Creation of Assets for
Validation

19. The ultimate co-innovation
toolkit to help you
execute your ideas
Business Innovation, fully
compatible with:
plus other latest
generation leading-edge
technologies
Copyright © 2018, Oracle and/or its affiliates. All rights reserved.
Power
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20. Give Us Your
Idea Or Challenge
…and we will work with
you to bring it to life.

21. Thank you