The document discusses the topics covered in Class 10 of a Creativity & Innovation course, including playing a game, having a guest speaker, and discussing the innovation value chain. It outlines an assignment for students to develop a product/service idea pitch, memo, and 5 minute presentation applying course concepts. The guest speaker is announced as John Carder, CEO of MOGL, and encourages connecting on LinkedIn. A final group project is introduced applying design thinking to develop a new product or service concept.

1. Creativity &
Innovation
© Kevin Popović. All rights reserved. Developed for San Diego State University

2. Class 10
 Play A Game
 Guest Speaker
 HBR: The Innovation Value Chain
 Roll + Admin
 Assignment
© Kevin Popović. All rights reserved. Developed for San Diego State University

3. Share the Story
© Kevin Popović. All rights reserved. Developed for San Diego State University

4. Brandon Noel
© Kevin Popović. All rights reserved. Developed for San Diego State University

5. Brandon Noel

6. Mission and Vision
 Our Mission and Vision at Rezident
Management Group is to promote and assist
the driven artist to reach the highest level in
their art and profession.
 We have created a team/network of elite Djz.
Artists, and Musicians who’s core values stem
from integrity, consistency, originality,
independence, and a true passion for music.
 We provide the elite DJ/Artist with high quality
representation, talent development, networking
opportunities, website management, social
media marketing, PR, and a true
understanding and genuine appreciation of
their art.

7. Brandon Noel

8. The Innovation
Value Chain
© Kevin Popović. All rights reserved. Developed for San Diego State University

9.  All companies face obstacles
 Everyone knows best practices
 Why aren’t all companies better at
innovation?
 Intuit
 Procter & Gamble
The Innovation Value Chain

10. The Innovation Value Chain

11.  A company’s capacity to innovate is only as
good as the weakest link in its innovation
value chain.
 The idea poor company
 The conversion poor company
 The diffusion poor company
The Innovation Value Chain

12.  The innovation value chain provides a
framework for managers to sort out which
approaches make the most sense for their
companies.
The Innovation Value Chain

13. Assignment
 Develop a Mini-Pitch for an idea
 Practice for Creativity & Innovation
Application Presentation, Memo
 Develop a creative product or service
 Write 1-page memo; outline how concepts
learned in class are applied, address
challenges and how you will overcome,
identify techniques from class.
 5-minute presentation to class and guest
speaker

14. Guest Speaker
 John Carder, CEO, MOGL
 Serial entrepreneur with a passion for
solving problems.
 Connect on LinkedIn

15. Creativity &
Innovation
PPT + Memo
© Kevin Popović. All rights reserved. Developed for San Diego State University

16. Creativity & Innovation PPT + Memo
 Apply what you have learned (50%)
 Develop a creative product or service
 Be novel, useful, have market potential
 Write 1-page memo mapping ideas to what
you have learned in class that will insure
effectiveness of your idea
 Select a creativity exercise or technique,
apply to your idea, document.
 5:00 presentation of concept, explain
thinking, sell your idea (50%).

17. Design Thinking
Group Project
© Kevin Popović. All rights reserved. Developed for San Diego State University

18. Design Thinking Group Project
 Groups of 5-6
 Apply a design thinking approach to develop
a new product or service
 10-15 minute creative presentation
 Include project overview (memo)
 Grades = group presentation (50%, memo
(30%), individual evaluation (20%)
 Survivor rules apply