This document outlines Capgemini's approach to applied innovation and their Applied Innovation Exchange (AIE). It discusses how startups and new technologies are disrupting traditional companies and how AIE can help clients maintain relevance through innovation. AIE offers services like workshops, hackathons, and experiments to help clients discover opportunities, develop ideas, and deploy innovations. It also discusses sustaining innovation through strategies, culture change, and partnerships. The goal is to accelerate clients' ability to apply innovations and realize business value.

1. 15 August 2017
Applied Innovation changes everything.
Be endlessly creative in applying your discoveries.
Applied Innovation changes everything.
Be endlessly creative in applying your discoveries.
15 August 2017
Version 1.2
| Melbourne

2. Ideas are currency.
Knowledge is capital.
Innovation, brilliantly applied, is gold.
But innovation without ironclad application is a bankrupt proposition.
This is a profoundly uncertain, perpetually disruptive marketplace. The risks are real, yet the
opportunities are immense. Amateurs need not apply. Choose your guide wisely.
Finding and applying the most relevant innovations for your industry and business is a team
sport. Stack your bench with deep vertical expertise. Scout the wide universe of
innovations to fill an ever-evolving playbook.
Become technologically omniscient.
Check your preconceptions at the door. In choosing innovations to apply, your only bias
should be toward creating business success.
Never stop discovering. Be endlessly creative in applying your discoveries.
Applied Innovation changes everything.
- CAPGEMINI AIE MANIFESTO

3. Venture capital
Lean start-up
Co-working spaces
Access to technology
Crowdfunding
Incubators & accelerators
Innovation today is faster-paced,
more competitive and more
disruptive than ever before… We’re living in a world
where people can
become businesses in
60 seconds.
- Brian Chesky, CEO AirBNB
Reduced barriers to entry have disrupted
the status quo
Over 17,000
start ups exist in
the San Fransisco
Bay Area alone

4. Traditional companies struggle to apply innovation
MEANWHILE…
“Companies can no longer
innovate in isolation, or be
content with development and
deployment cycles measured in
years, or months.
The risks of not acting or acting
in yesterday’s innovation
paradigms are far too great. ”
- Lanny Cohen, Capgemini CTO
of Fortune 500
companies from the year
2000 no longer exist
52%
of Fortune 500
companies are predicted
to be merged, acquired
or bankrupt in 10 years
40%
Competency, culture, process and risk are then main hurdles hindering innovation
of the S&P 500 firms in
2016 will be replaced by
new firms entering
the index in 2026
50%

5. This is a profoundly uncertain, perpetually disruptive marketplace.
The risks are real, yet the opportunities are immense.
Amateurs need not apply. Choose your guide wisely.
How will your company maintain relevance?
- CAPGEMINI AIE MANIFESTO

6. How the AIE will guide your innovation journey…
Understand and apply
relevant emerging
technologies
Leverage global
industry and
technology experts
Utilise industry best
practices to safely
and rapidly build and
test innovative
solutions
Connect and
co-create with a
global ecosystem
of start-ups
Accelerate your enterprise's proficiency at applying innovation to realise
business value at speed and scale...securely and sustainably.

7. Australia
Melbourne
Singapore
Singapore
India
Mumbai
France
Lille
Paris
Toulouse
Netherlands
Utrecht
UK
London
Germany
Munich
Canada
Toronto
USA
San Fransisco
New York
Our 12 global
exchanges
Each of our exchanges house key
sectorial and process domain expertise
to enable you to apply innovations to
your specific business context.

8. Devise
Innovate rapidly and successfully through experiments to test your ideas and mitigate risk.
Discover
Explore the possible, think big and empathise to create ideas that target the core needs of your users and organisation.
Sustain
Underpin your innovation journey with an innovation strategy, culture and partnerships.
Applied Innovation as a Service
[ Offering building blocks ]
Deploy
Build a Minimal Viable Product to get your solution in the hands of your users as quickly as possible.

9. DIRECTION: PERSEVERE
Ready for build
Desirable, feasible & viable
OUTPUT:
Problem statement
Idea
DIRECTION: PERSEVERE
Re-defined hypotheses
Re-defined goals
DIRECTION: PIVOT
No more ideas
DIRECTION: PIVOT
Try a new idea
OUTPUT:
Prototype / PoC ..
Tested against risk-oriented
hypotheses
Persevere
or Pivot
Workshop
1 day
Stop
PERSEVERE
PIVOT
3 x weekly sprints
1 - 4 team members
+ 2 x additional weekly sprints
for emerging tech prototype builds
(AR, VR, AI, etc)
Devise
Discover
Empathise, Define &
Ideate
START
HERE
Experiment
Applied Innovation as a Service
[ How it works ]
Underpin your innovation journey
Strategise, Connect & Enable
Sustain
Deploy
MVP Build

10. Discover
Explore the possible, think big and empathise to create ideas that target the core needs of your users and organisation.
Our Discover Workshops utilise Design Thinking as a human-centred approach to understand user needs, define core problems and
ideate innovative solutions.
Empathise
Understand your users and their
deeper needs to discover the core
of their problems.
Define
Use your findings from Empathise to
define a problem statement that
targets the core needs of users.
Ideate
Explore all possible ways the problem
could be solved. Then select an idea that
excites you to proceed into Devise
Discover Workshops
METHOD 1

11. The Facebook button was conceived at a hackathon
Did you know?
To us, hackathons extend beyond coding. They are a way to empower anyone in a business to explore and envision ideas.
They foster a culture of bottom-up innovation, result in tangible outcomes and are low-risk and low-investment initiatives.
Pre-Hack
We’ll help you design and plan a successful hackathon;
empowering your teams to hit the ground running on
the day with inspiration, tools, technology and
mentorship.
Hack
Utilise our Accelerate Solutions Environment (ASE) to
hack within. We can provide expert facilitation, along
with access to technology and mentorship from
Capgemini and our partners.
Post-Hack
We’ll guide you through how to evaluate the value of ideas
and progress them into real implementable solutions.
Discover Hackathon
METHOD 2
Discover
Explore the possible, think big and empathise to create ideas that target the core needs of your users and organisation.

12. to test the desirability, viability and feasibility of an idea
We run experiments*
[ user needs ] [ technology ][ business value ]
*eg: Prototypes, PoCs..
Build quickly. Fail fast. Learn more.
3 week
Devise
Innovate rapidly and successfully through experiments to test your ideas and mitigate risk.

13. PERSEVERE
OR PIVOT
WORKSHOP
1 DAY
sprint team,
product owner &
key stakeholders
EXPERIMENT SPRINT!
BUILD. MEASURE. LEARN. REPEAT
3 x 1 WEEK
sprint team, product owner & users
End of week 1 or 2
OUTPUT:
Defined and prioritised risks,
hypotheses to test in this experiment
and metrics to measure success
End of week 3
OUTPUT:
Prototype / PoC ..
Tested against hypotheses
The Devise Process
KICK-OFF
WORKSHOP
1 DAY
sprint team,
product owner &
key stakeholders
OUTPUT:
Idea evaluated against risks and
decision made whether to persevere
with another devise experiment,
move to build or pivot to try a new
idea.
Devise
Innovate rapidly and successfully through experiments to test your ideas and mitigate risk.

14. Form an ecosystem to leverage the
knowledge and capabilities of
others.
Sustain
Underpin your innovation journey with an innovation strategy, culture and partnerships.
Strategise Connect Enable
Enable your business to realise the
benefits of embedded innovation.
We will work with you to set your innovation vision and strategy, establish your ecosystem, and develop your innovation capabilities
and culture.
Foster a culture of innovation to
enable your people to deliver your
innovation vision.

15. Not sure if Applied
Innovation is for you?
Contact us for a tour of our Melbourne exchange or
one of our 12 global exchanges.

16. Capgemini Applied Innovation Exchange | Melbourne
capgemini.com/applied-innovation-exchange
16/595 Collins St
Melbourne VIC 3000
Australia
Monique Alvis
AIE Innovation Lead
monique.alvis@capgemini.com
Barbera Kiefte
Head of AIE - Australia
barbera.kiefte@capgemini.com
Clint Walker
Vice President - Strategy & Transformation
clint.walker@capgemini.com
General information only
This presentation contains general information only, and Capgemini is not, by means of this presentation, rendering professional advice or services. Before making any decision or taking any
action that may affect your finances or your business, you should consult a qualified professional adviser. Capgemini not shall be responsible for any loss whatsoever sustained by any
person who relies on this presentation.
About Capgemini Australia
With more than 180,000 people in over 40 countries, Capgemini is one of the world’s foremost providers of consulting, technology and outsourcing services. The Group reported 2015 global
revenues of EUR 11.9 billion.
Together with its clients, Capgemini creates and delivers business, technology and digital solutions that fit their needs, enabling them to achieve innovation and competitiveness. A deeply
multicultural organisation, Capgemini has developed its own way of working, the Collaborative Business Experience TM and draws on Rightshore®, its worldwide delivery model.
© 2017 Capgemini Australia