P&G is a large multinational consumer goods company founded in 1837 with a portfolio of over 300 brands. It has a presence in over 180 countries and touches over 2 billion consumers daily. A SWOT analysis identifies P&G's strengths as its long history and experience, large brand portfolio, and extensive R&D spending. Weaknesses include losing market share and lagging in online marketing. Opportunities exist in expanding in emerging markets and developing products for male consumers. Threats include intense competition, cheaper private labels, and economic challenges.

1. Touching Lives, Improving Life.
SUBMITTED BY –
DEBASHIS MONDAL (MBA)

2. Parent Company
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Procter and Gamble (P&G)
Founded in
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1837
Category
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Consumer Products (FMCG)
Tagline
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Touching lives, improving life
Brands Portfolio
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Moreover 300 brands worldwide
USP
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Business experience over 170 years
& spread over 180 countries.

3. P&G touches people’s lives
over two billion times every day !

4.  What
is SWOT analysis ?
SWOT analysis is a look at a company’s strengths, weaknesses,
opportunities, and threats, and is a scientific way to gain a detailed and
thorough perspective on a company and its future.
Components of SWOT analysis –
INTERNAL – Strengths & Weaknesses of a firm
EXTERNAL – Opportunities & Threats of a firm
Importance –
SWOT analysis helps to make business plan & strategies for future.

5.  The company is valued at $191.47 billion on the market.
 P&G has over 300 brands globally which are available in
over 180 countries.
 It has around 25 brands have annual sales over
a billion dollars.
 Over 125,000 people are employed in P&G globally.
 Many of P&G’s products are considered non-cyclical

6.  Offers multiple products in each category along with
more than one brand.
 Gross Profit Margin is 15 Times the Industry average.
 Tightly integrated with the largest retailers in the US and
around the world.
 P & G invests every year about $2 billion in its
research and development .

7. 
P & G are losing their market share rapidly. In online media
leadership and presence P & G is lagging behind.
 The beauty and health products by P & G are
mostly for women.
 P & G does not make and offer any private label products
for the retail customers.

8.  Fake products sold under the name of P&G brands.
 Its products have stiff competition from big domestic
players and international brands.

9. 
Tap rural markets and increase penetration in urban areas.
 The exponential growth of the middle class in
emerging markets such as China and India.
 An opportunity for P & G is health and beauty products
for men.

10.  The online social networks and internet marketing
techniques is also an opportunity for P & G.
 Going Green/Eco Friendly.

11.  There is a cut throat competition in the fast moving
consumer's good markets today.
 In the market many substitutes are available for
P & G products at cheaper prices.
 The private label growth is also a serious threat to
the P & G's market share.

12.  Due to recession, the consumer spending has
decreased globally.

Raw materials are increasing so cost to the company
is increasing.

13. Some of the major competitor of P&G –