The document lists the group members submitting a report to Dr. Meena Vazirani. It then provides details about Procter & Gamble (P&G), including that it is ranked 5th on a survey of most respected companies and is the largest consumer products company by sales. It discusses P&G's consumer-driven supply network initiative to better match supply to actual consumer demand. Finally, it concludes that P&G focuses on sustainable improvements in products, operations, social responsibility and through engagement with employees and stakeholders.

2. GROUP MEMBERS
 PRIYA GOSWAMI – 11
 KAPIL KATEJA – 17
 NIKESH MUTERJA – 27
 RAHUL RAMCHANDANI – 36
 KIRAN SHARMA – 51
 KOMAL THARWANI – 54
 SNEHA SANTWANI - 62
SUBMITTED TO -
DR. (MRS.) MEENA VAZIRANI

3. P&G has a long history of earning the respect of its peers -
fifth on the overall list this year, it's been ranked first in its
industry every year it's been in the survey since 1997.
 Procter & Gamble has incredible reach. It's the world's largest
consumer-products company, with annual sales around $79
billion.
With commodity prices rising, P&G says it will have to raise
prices on some products. But P&G's products, including Tide,
Crest and many other household staples, form a strong
foundation to weather volatile prices down the supply chain.

4.  P & G believes in 2 moments of truth
• First, when customer buys the product from shelf.
• Second, when they actually use it and like it.
 In order to handle the first moment of truth, it is important
to have stocks available on shelf.
 P & G realized that 48% of times their products were
unavailable on the shelf when the customers wanted it.
 They were losing a large quantum of sales and hence needed
to take corrective action.

5.  Innovation has long been the backbone of P&G’s growth.
 As chairman, president, and CEO Bob McDonald notes,
“We know from our history that while promotions may win
quarters, innovation wins decades.”
 People will innovate for financial gain or for competitive
advantage, however McDonald says there needs to be an
emotional component as well – a source of inspiration that
motivates people thus giving a message that each innovation
improves people’s lives.

7. About P & G
Fortune 500 Rank 26
Total Number of Employees 129,000
Total Number of Brands 300
Percent of Animal Tested Products 80%
Total money spent on research on non-animal
testing alternatives
602.7
Billion (by
2013)
Total Net Sales 78.9 Billion
Share of Toothpaste Market 70%
Total Net Sales of Top 26 Brands 1 Billion

10. Consumer driven supply Network : Initiative
 P & G redefined the supply chain strategy under the
leadership of Keith Harrison – Head of Global Product
Supply Division.
 P & G decided to have a connection between the actual
sales and the supply chain process.
• Paradigm shift in viewing supply chain management
from forecast driven to actual demand driven.
• Supply Network instead of supply chain because of
information flow in all directions.

11.  P & G started its supply chain from store shelves and moved
back to its suppliers.
 This operating strategy was called Consumer Driven Supply
Network.
 CSDN required P & G to create a responsive supply chain
that would produce and supply products and supply products
as per demand at the customer level.
 Harrison was quoted saying:
“We need to work off of real demand, so that we produce what
is actually selling , not what is forecast to sell.”

12. Nine step process model
 Developing Collaboration agreement
Creating joint business plan
 Creating sales forecast
 Identifying exceptions for sales forecast
 Resolving collaborating on exception items
 Creating order forecast
 Identifying exceptions for order forecast
 Resolving/collaborating on exception items
 Generating orders

14. Success in productivity and cost saving
 A “new-growth factory,” has helped the company strengthen
both its core businesses and its ability to capture innovative
new-growth opportunities.
 Delivering products and services that make everyday life
better for people around the world is the main motive of P &
G. The opportunity to touch and improve lives comes with a
responsibility to do so in a way that preserves the planet and
improves the communities in which we live and work.

16. Enablers: stakeholders
 In order to deliver the environmental and social programs,
P & G engage employees and stakeholders. The objective is
to equip all P & G employees to build sustainability
thinking and practices into their everyday work.
 P & G works transparently with stakeholders to enable
continued freedom to innovate in a responsible way.

20. Conclusion
 P & G focuses on sustainable efforts on improvements
that matter, to make the most meaningful impact.
Continuing to make progress in the focus areas of
Products, Operations, and Social Responsibility,
enabled by the employees and stakeholder
partnerships.
 Focused areas of P & G:
 Products: Delight the customers with sustainable
innovations.
 Operations: Improving the environmental profile of P
& G operations.

21.  Social Responsibility: Improve children’s lives
through the social responsibility programs.
 Employees: Engaging employees to build
sustainability thinking and practices into everyday
work.
 Stakeholders: Working transparently with
stakeholders to enable freedom to innovate in a
responsible manner.