My presentation from Friends of Search #FOS15 about using creative assets to generate the big links. Link development strategies for 2015.

1. Using Creative
Campaigns
to WIN in SEO
@LisaDMyers

2. Award winning Creative AND technical SEO Agency.
10 Nationalities - 13 different languages - All under one roof

3. FCUK
SEO

4. Buying links in 2015 is very RISKY business!!

5. Sure. It can still work.
You can get the rankings, the
traffic, the money..

6. …but for how long??

7. WHAT IS THE RISK OF YOUR
LINK DEVELOPMENT
STRATEGY?

8. You PAY or I’m bloody well
going to no follow that link

9. Attract rather than Sell
Create content that DESERVES links and
MARKET that content.

10. MAKE GOOD
SHIT

12. X X X X X X X X X X X X X X X X
X X X X X X X X X X X X X X X X
X X X O X X X X X X X X X X X X
X X X X X X X X X X X X X X X X
X X X X X X X X X X X
X X X X X X X X X X X X X X X
source: the awesome @DaveTrott

13. Think like a 50s Ad Age
and execute like a g

14. Getting the BIG links

15. Our Mission: Link Equity

16. What we wanted to do
Target VERY high authority sites
+ pick up secondary links as a result
= Quality and volume

18. CONCEPT

23. RESULT

24. Any BIG links?

25. 314
Linking Root Domains

26. 1.8 Million Views

27. 623,691 Views

28. Social
Total 169,822, of which:
Facebook: 56,077
Tweets: 4,728
Google+: 1,384
Stumbles: 103,101
LinkedIn: 907
Pinterest: 3,625

30. It’s not bragging if it’s true

31. Expedia Nordics

32. MISSION: Big Links + Country Specific
coverage

33. Santa’s Hollywood Holiday

34. 45 LINKS

36. Make it relevant and
make it GOOD

37. What do you CARE about?

40. Think BIG; what is the best link you can
think of?

41. My Real London

44. Links from some of the biggest
newspapers in Sweden, Denmark,
Finland and Norway.

45. ……..and Press Coverage in Finland

47. Why didn’t you
just say so,
I love that shit!

48. How?

49. Luke:
LUKE: I CAN’T
B E L I E V E I T .
YODA: THAT IS
W H Y Y O U FA I L

50. What’s the biggest difference between
Richard Branson and someone working in
Macdonals?

51. What makes someone successful?
- IQ?
-Education? Upbringing? Support?
-Luck??

52. 100 people theory

53. HOW YOU THINK

54. I need a volunteer!

56. It’s not who you are that holds you back, it’s
who you think you are.
– David Brinkley

58. “ DO, OR DO
NOT, THERE IS
NO TRY. ”
- Yoda

59. THANK YOU!
Lisa@vervesearch.com
@LisaDMyers