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FROM CHANCE TO CHOICE
TACTICAL LINK BUILDING FOR INTERNATIONAL SEO
https://dictionary.cambridge.org/pl/dictionary/english/pragmatic
SEO AS AN AGENCY
•12+ YEARS
•E-COMMERCE / ENTERPRISE / PUBLISHERS / PERSONAL BRANDS
•BEING BANNED IS NOT AN OPTION (CLIENT
’
S DOMAINS)
•RESPONSIBILITY FOR RESULTS
NON-REPLICABLE
UNSCALABLE
https://backlinko.com/search-engine-ranking
https://backlinko.com/search-engine-ranking
PLAN YOUR LINKS!
74.3% OF LINK BUILDERS PAY FOR
LINKS
https://ahrefs.com/blog/seo-statistics/
PROBABLY MORE…
2023
•4
’
500+ sponsored articles
•708 764 USD for media + 143 562 USD for copywriting
•Armchair (45K)
•TV stand (38K)
•Sliding wardrobe (27K)
•Bed for kids (14K)
•Carpets (32K)
•Desk (69K)
•Furniture for living room (38K)
•Cargo pants (8.1K)
•Men
’
s pants (26K)
•Men
’
s vest (18K)
•Men
’
s jeans (6.5K)
•Men
’
s spring jackets (34K)
•Women
’
s spring jackets (14K)
•Engagement ring (44K)
•Wedding rings (22K)
WHY NOT JUST STICK TO NATURAL LINKS?
1. Other types of violations are more serious.
2. Google is not strict in enforcing its „natural
links” policy.
3. Outreach tactics (niche edits, guest posts) are
not white hat either.
4. Loss of ability to compete with those who
buy links.
NATURAL LINKS DON’T MAKE YOU UPDATE-PROOF
BE PRAGMATIC. BUY LINKS
HOW TO BUY PROPER LINKS?
SOMETIMES OUTREACH IS ALREADY DONE
60’000 +
93’000 + 74’000 +
1.Set goals (money kw)
2.Analyze
3.Calculate / Estimate
4.Plan
5.Execution
SIMILAR LINK PROFILE => SIMILAR RANKING ABILITY
WHICH LINKS YOU SHOULD COPY?
•Indexed
•Strong & healthy link pro
fi
le + seed pages
•Well known media
•Topically relevant blogs, journals, portals
•From pages with visibility and traf
fi
c
SKIP ALL THE „NATURAL” GARBAGE
•/website-list/
•blogspot.com (0 traf
fi
c, 0 DR)
•Image hijacking (-k.html)
•Automatic directiories
OUTLINE OF THE LINK BUILDING PLAN
•List of quality links you can buy
(Whitepress, Linkhouse, Bazoom etc.)
•Rest - described with parameters
CREATE A LINK CALCULATOR
•Domains you can copy
•Domains you can mimic (similar)
•Consider 2nd tier
•Link pillowing
•Content
ADD 20-30% EXTRA
•Competitors still buy links
•You don
’
t see everything
EXTRA TIP: USE THIS METHODOLOGY
TO EVALUATE WORTH OF EXPIRED
DOMAIN’S LINK PROFILE
DATABASE + VLOOKUP
HOW TO SCALE?
•Topic
•SEO parameters (DR, TF, AS, DA)?
•Domain traf
fi
c
•Price
•…
PARAMETERS AND ATTRIBUTES
AVERAGE UR OF SPONSORED ARTICLE
LINKS IN/OUT RATIO
LINKS IN/OUT RATIO
INTERNAL LINKING
SOCIAL MEDIA PROMOTION
TOPICAL RANKING ABILITY
NICHE LINKS
ATTRIBUTES
(IM)PROPER DESIGNATION
HOME PAGE LINKS
„Marketing is a battle of ideas, not budgets…”
Oh, really?
•English website = linkable content worldwide
•If it
’
s not in English - make /en/ version
•Translate to Vietnamese, Polish, Hungarian, Romanian… and buy links from these
countries (ChatGPT, Surfer AI, DeepL)
•E-commerce brands that operate internationally merge link authority from different
markets this way
•English website = linkable content worldwide
•If it
’
s not in English - make /en/ version
•Translate to Vietnamese, Polish, Hungarian, Romanian… and buy links from these
countries (ChatGPT, Surfer AI, DeepL)
•E-commerce brands that operate internationally merge link authority from different
markets this way
•English website = linkable content worldwide
•If it
’
s not in English - make /en/ version
•Translate to Vietnamese, Polish, Hungarian, Romanian… and buy links from pages in
these languages
•E-commerce brands that operate internationally merge link authority from different
markets this way
•English website = linkable content worldwide
•If it
’
s not in English - make /en/ version
•Translate to Vietnamese, Polish, Hungarian, Romanian… and buy links from pages in
these languages
•E-commerce brands that operate internationally merge link authority from different
markets this way
FASHION E-COMMERCE - WE JUST STARTED LINKING
FROM OTHER DOMAINS OF THIS CLIENT
BIGGEST PLAYERS:
PREMIUM JEWELRY E-COMMERCE
MARKETPLACE VS. OUTREACH?
BACKLINKS ARE NOT ENOUGH… BUT
•support for indexation
•support for keyword targeting
•in time of content saturation you need a scalable ranking factor
OTHERS DO IT SUCCESSFULLY.
WHY WOULDN’T YOU?
•+1000 USD for the
fi
rst top-up
bigger than 1000 USD
•double for smaller amounts
THANK YOU!
Szymon Słowik
szymonslowik.com
szymon@szymonslowik.pl
linkedin.com/in/szymonslowik/

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From Chance to Choice - Tactical Link Building for International SEO