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#MozTalk London - Creativity in SEO, mind over matter.


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Creativity is not about budgets or time - it's about thinking smart. Sometimes having limits such as budget can make your ideas better. Here I give case studies and examples of creative campaigns where we have used existing technology, collaborative approaches, and simple illustrative ideas to generate visibility and links. The key to success and creativity is your attitude and how you approach the outreach.

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#MozTalk London - Creativity in SEO, mind over matter.

  1. 1. Creativity in SEO - mind over matter #MOZtalk @LisaDMyers
  2. 2. It’s not bragging if it’s true
  3. 3. Name things that are white?
  4. 4. Name things that are white that is in your fridge?
  5. 5. Thinking concretely and within limits does NOT limit ideas and creativity
  6. 6. X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X O X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X source: the awesome @DaveTrott
  7. 7. Standing out does not equal expensive!
  8. 8. Sometimes the majority of work is already done for you.
  9. 9. Links: 104 Views: 450k
  10. 10. Sometimes its not about competing but doing the opposite!
  11. 11. The worst idea can really be the best idea!
  12. 12. 250 linking root domains 8k social shares 7 people tried to buy one
  13. 13. Sometimes simple is where the heart is!
  14. 14. Leading to lots of great social interaction
  15. 15. Sometimes collaboration helps you reach the sky!
  16. 16. Sometimes technology does half the work!
  17. 17. Historic London
  18. 18.
  19. 19. When your campaign is good enough to get TV coverage
  20. 20. How?
  21. 21. What makes success?
  22. 22. I won a bunch of awards before I was 35 “Best Newcomer”- B2B Marketing Awards “Best Use Of Technology” - Blackberry Woman & Technology “35 women under 35” High Achievers List - Management Today Search Personality of the Year - UK Search Awards I started my own SEO agency at 31 On my own. No business partners. I have grown the agency to become a successful and profitable business. In the last 12 months the agency has won 9 awards
  23. 23. IQ? Upbringing? Education? Luck? Money?
  24. 24. I am dyslexic My grades at school were; “meh” I dropped out of university My family was bankrupt (twice!) when I grew up I had my first baby at 26 I started the agency in the height of the recession I had my second baby in the first year of my business Oh and my IQ is totally average
  25. 25. 100 people theory
  26. 26. HOW YOU THINK
  27. 27. Luke: “I can’t believe it” Yoda: “That is why you fail”
  28. 28. change the way you look at things the things you look at change if you Wayne Dyer
  29. 29. The Monkey Ladder Paradox
  30. 30. YOU are NOT a monkey! Do not take on or inherit behaviors that you do not understand or want.
  31. 31. It’s not who you are that holds you back, it’s who you think you are. – David Brinkley
  32. 32. Thank You! @LisaDMyers