Delve into the intricacies of SEO and discover how Google's continuous algorithm updates shape the landscape of online search, aiming to refine and elevate search result relevance and quality
2. So, what’s the fuss all about?
Google is constantly
updating its algorithms to
hunt down bad quality,
un-helpful, spammy
content. That’s it!
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Let’s look at what these
updates talk about
E-E-A-T
Original content
Content has to be helpful. No questions asked
Less clickbait content, but more helpful one
No spammy content please (aka scaled content abuse)
User experience (and mobile friendliness)
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What does it mean for AI
generated content?
Means NOTHING!
You get penalized regardless of AI generated content or
human generated content or both combined.
Content has to be original and has to be helpful!
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What does it mean for SEOs?
Audit existing
content
Use AI to assist
in your research,
creation, and
optimization
Strong
editorial
process
Mobile friendliness
User experience
matters
Create only original content
that's helpful for your audience
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What’s the right way to use AI-SEO tools?
Research
& plan
Create helpful
content at scale
Audit &
optimize
Monitor
& iterate
9. Step 1 Nail down the strategy
Find gaps, define clusters, and create content
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Some of the
other things
where AI-SEO
tools help
Cannibalization
Content gap
NLP key terms
Internal linking
Meta tags & alt-texts
Images
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Conclusion
Google doesn’t care if the content is AI written or human written
AI detection tools don’t work. So, don’t rely on them. Think users,
and create helpful content
Focus on user experience. Think mobile first
No spammy content at scale
Use AI tools to your advantage