The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024

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Guiding the
Way: Inspiring
Leadership
Stories
MOST
INSPIRATIONAL
LEADERS,
LEADING THE WAY TO
SUCCESS, 2024
THE
Bob
Knakal
Issue
:03
|
2024
Trailblazers of
Success:
Inspirational
Leaders Paving
the Path to
Excellence

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Senior Sales Manager : Scott M
Marketing Manager : Andrew T
Sales Executive : Mark Davis
Technical
Victor Anderson
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Alexander Nelson

here is a lot of work that needs to
Tbe done before you bring the
transformation. This applies in all
segments, business and innovation is no
exception here. The business leaders are
not just the architects of motivation but
the pioneers of positive change, driving
the teams to aspire greatness. Thus in this
editorial we delve into the realm of
inspirational leaders and explore the
impact they have on organizations and
the individuals within.
At the core of any venture lies a leader
who goes beyond traditional
management practices. The inspirational
leaders are the catalysts for a shift within
their teams, fostering an environment of
creativity, passion, and dedication. It is
their inﬂuence that extends beyond
boardroom, reaching every corner of the
organization. Whether navigating
challenges or celebrating victories, they
stand at the forefront, setting the tone for
resilience and commitment.
Navigating
Transformation
with Inspirational
Leaders in Business
Editorial
Note

These inspirational leaders has the ability to weave a compelling narrative with the collective spirit of
the teams. They are true storytellers, painting a picture of shared goals. This narrative has become
the guiding light that aligns the talents and perspectives within an organization, transforming
individuals into a cohesive unit.
In the times of uncertainty, inspirational leaders serve as a beacon of stability. It is their vision that
transcends hurdles, with a focus on horizon and an unwavering belief in the teams. Thus by instilling
confidence, they empower individuals to navigate challenges with courage, turning obstacles into
stepping stones into success.
However the impact of inspirational leaders goes beyond the cultivation of a grown mindset. The era
where adaptability is about survival, these leaders foster a culture of continuous learning and
evolution. They embrace innovation and their teams explore uncharted territories, creating an
atmosphere where calculated risk-taking is not permitted but celebrated.
The collaboration is the cornerstone of the inspiration leadership philosophy. These leaders know
that true innovation comes from the collective genius of a diverse group. Thus by promoting open
communication, inclusivity, and shared purpose, they break down silos, creating an environment
where collaboration thrives. In doing so, they unlock the potential of their teams where individuals
complement each other's strength.
The ripple effect of leaders is felt not just within the confines of the organization but in the broader
industry landscape. It is their commitment to excellence that has become the benchmark for others,
elevating standards of leadership across board. Through engagements, mentorship programs, and
collaborations, they extend their influence contributing to development of generation of leaders who
know the transformative power of inspiration.
Ultimately inspiration leaders are the real architects of a new era in leadership. Their ability to
motivate and collaborative sets them apart as trailblazers in the ever-evolving business landscape.
As we celebrate the impact of inspirational leaders, CIOBusiness World also brings The 10 Most
Inspiration leaders leading the way to success, 2024. These leaders acknowledge their role in
shaping the destinies of organizations and look up to them as guiding lights on their own leadership
journeys.

20
Guiding the Way:
Inspiring Leadership
Stories
26
Trailblazers of Success:
Inspirational Leaders
Paving the Path
to Excellence
22
Alicia Whitbread
16
B2B inuencers
strategy and
management process
30
Omer Davidi: Journey
into Precision
Pollination
CXO
BUSINESS
PROFILE

COVER
STORY
11

Every hero is the villain of his own
story and job satisfaction is highly
correlated to an employee's feelings.
The job satisfaction helps the company,
achieving its objectives – even more than
money. It makes people aware of how their
contributions impact the entire business. This
more than anything else, motivates
performance. Here, becoming a market expert
by specializing in something that you can
become known for. In this quest, Bob Knakal
started his own brokerage company, Massey
Knakal Realty Services, that grew to be the
number one investment sales firm in the most
competitive market in the US by a wide
margin. Today Bob runs the NY Private
Capital Group at JLL.
More than anything else, commitment to the
objective motivates performance. Thus, we at
CIO Business World, interviewed Bob to
know how Massey Knakal grew to be so
dominant.
Below are the highlights of the interview
Brief our audience about your journey as a
business leader up until your current
position at JLL today.
I began my career as a summer intern with
Coldwell Banker in Hackensack, NJ in the
summer between freshman and sophomore
year in college in 1981. I worked there my
next two summers and started my full time
career with Coldwell Banker in Manhattan in
July of 1984.
It was there I met my business partner, Paul
Massey. In 1988, Paul and I left CB to start
our own brokerage company, Massey Knakal
Realty Services. We started with just the two
of us and a secretary in an 800 square foot, 18
month sublet, and grew the firm to 250 people
in three offices in NYC by 2014 when we
sold the company to Cushman & Wakefield
for $100 million.
Our management style was based upon
servant leadership and we developed some of
the very best talent in the market through the
training and encouragement we provided.
Today, there are 29 companies, or divisions of
companies, involved in the investment sales
business in NYC that are owned by, or run
by, folks who learned the business at Massey
Knakal.
Tell us something more about your current
position at JLL and its mission and vision.
Today, I run the NY Private Capital Group at
JLL. Our mission is to provide best in class
services to owners of investment properties in
NYC who are looking to sell their assets. We
only represent sellers, work only on exclusive
listings and only work in designated NYC
territories.
What sets you apart from others in your
field?
I like to think that there are two things that are
differentiators. Work ethic is one and
discipline is the other. With regard to work
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ethic, even though I am in year 40, I still work
7 days a week. I continue to try to learn as
much as I can each week, still work with a
broker coach weekly (as I have for over 12
years now) as I want to be kept abreast of best
practices folks are implementing throughout
North America and still maintain my
networking routine of attending 261
networking events per year. This effort allows
me to do the best possible job for my clients.
And discipline is the other characteristic. The
investment sales brokerage business requires
discipline. Doing the same fundamental
things day after day, week after week, month
after month, year after year, and in my case,
decade after decade. Abraham Lincoln once
said that “Discipline is choosing between
what you want now, and what you want
most.” I have been able to focus on what I
want most, the majority of the time.
How do you build and manage a motivated
and effective team?
The best way to build and manage a highly
motivated and effective team is through
constant training, encouragement and
recognition and acknowledgement of effort
and achievement. Job satisfaction studies
have shown that job satisfaction is more
highly correlated to an employee's feelings
that they are accretive towards helping the
company achieve its objectives – even more
than money. Making everyone in the platform
aware of how their contributions impact the
entire business must be a priority.
This more than anything else, motivates
performance.
Where do you envision yourself to be in the
long run, and what are your future goals?
I feel blessed that real estate brokerage is not
only my career, it is also my hobby. While I
am in year 40, in some ways I feel like I am
starting over. Technology advances are
changing the world of commercial real estate
and we all have to adapt to the changing
environment. So while I feel like I am starting
over, it's nice to have a 40 year track record of
2,287 deals backing me up!
Because I love brokering so much, I don't
plan on ever retiring. Future goals include
continuing to serve the best interests of my
clients and someday closing deal number
3,000.
Describe in detail the values and the work
culture that drives you.
Our core values have always been: Passion,
Integrity, Excellence and Responsibility.
Passion for the business and what we do
everyday to help our clients achieve
maximum results – Integrity in all ways
which means doing the right thing always,
whether everyone will know or no one will
know. A laser like focus on excellence and
doing the best possible job for our clients and,
of course, responsibility to give back to the
communities in which we live and work.
Basically, treat all of you clients as if they
were family members and everything else
works itself out.
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The 10 Most Inspirational Leaders,
Leading the Way to Success, 2024

What, according to you, could be the next
big change in the real estate? How is
company preparing to be a part of that
change?
AI is going to change the world. JLL is at the
forefront of these changes and it is clear that
early adopters will be the winners here. AI
will not replace your job but someone using
AI could if you don't get there first.
What change would you like to bring to the
real estate industry if given a chance?
We are currently developing the most
sophisticated data sets in the market when it
comes to land valuation. We have a data set of
land comps going back to 1984 and are
applying an AI application to the data which
we believe will lead to some predictive
conclusions. This has never been done before
and based on the integrity of the data set, we
expect insightful results.
How have you made an impact in the real
estate?
Back in the 1980s, we help revolutionize the
way investment sales brokerage was done. We
put for sale signs on buildings when no one
else was doing it. We cooperated with other
brokers when it was not commonplace. We
brought an institutional approach to the
business of selling non-institutional assets.
This fundamentally changed the way
brokerage was done then and continues to be
done today.
We also adopted a very analytical approach to
the business which is something that grew out
of my love of baseball. I collected baseball
cards as a kid and love looking at the stats on
the backs more than looking at the photos on
the front. That love of statistics led me to
track all of my pitching statistics as a little
leaguer and I did so through college as I
played all 4 years at Penn.
When I started in the business full time in
1984, I immediately began tracking the real
estate stats in my territory and continue to do
so today. When explaining what is happening
in the market, I always use statistics rather
than adjectives.
What would be your advice to budding
entrepreneurs who aspire to venture into
your sector?
My advice would be to dive in head first. The
brokerage business is the ultimate
meritocracy as you get out of it what you put
into it. Become a market expert by
specializing in something that you can
become known for. Specialization is the
easiest way to differentiate yourself from
everyone else trying to do what you do and
that differentiation leads to a competitive
advantage.
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The term "influencer" is no longer foreign to media
professionals and social media users. This is even
a marketing strategy that the brand's
communication plans frequently mention. However,
perhaps due to the popularity of influencers in the
consumer (B2C) segment, the business (B2B) segment
receives little attention. In the B2B market alone, there are
over 30,000 wholesale and retail units in 42 cities across
Vietnam. Vietnam promises to become a potential land for
the B2B sector as a result of policies to promote business
development following the pandemic, as well as a
competitive market with more businesses participating.
Still, influencing this target group's purchasing decisions is
a difficult process. The article below will provide specific
characteristics of the B2B Influencer management process
and appropriate suggested strategies to help define a
clearer definition of B2B influencer marketing and how to
"win" in this segment.
B2B and B2C Influencers: Similar and Distinct
To begin, we must clearly define what B2B influencer
marketing is similar to and how it differs from B2C
influencer marketing. The most common feature is the
power of influencers' opinions. Their comments, thoughts,
and shares have an effect on a specific audience group,
promoting a specific action.
Yet, B2C influencers are thought leaders with the ability to
reach a large audience, whereas B2B influencers are
subject matter experts. Regarding the source of influence,
there is a clear distinction between B2C and B2B. B2C
influencers can influence the audience. They want to
connect with the influencer, whereas B2B influencers can
influence the target audience because they are aware of
and knowledgeable about a specific field. This is
evidenced by the fact that B2B companies want to sell
their products to experts, who will seek expert knowledge
from influencers rather than sympathize or connect with
them.
We will learn how to deploy and manage B2B Influencers
to delve deeper into the characteristics of B2B Influencer
marketing. The main stages of influencer marketing
management are (1) planning, (2) influencer selection, (3)
preparing and coordinating the process, (4) creating and
delivering the content, and finally (5) evaluating.
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Characteristics of B2B Influencers
1. Planning
Influencer marketing was included in the firm's marketing
communications mix, along with content marketing and
social media marketing. B2B influencer marketing is
widely recognized as a marketing communications
strategy that employs individuals as messengers of
company-related content.
Setting objectives and defining the roles of influencer
marketing as part of the overall marketing
communications strategy are critical issues in planning
B2B influencer marketing. The most common goals for
influencer marketing among businesses are branding,
relationship building, and sales. At the same time,
influencer marketing could be used to generate positive
customer perceptions early in the purchasing process,
resulting in positive long-term effects on sales.
2. B2B influencer selection
Internal employees or external experts with credibility and
trustworthiness in the eyes of the target market can be
leveraged as B2B influencers. Influencer profiles typically
include experienced business leaders, high-profile
employees, and technical experts, as well as entrepreneurs
and public figures and third-party experts such as
academics and consultants. This means that only a small
percentage of B2B influencers consider influencing their
primary profession.
B2B influencers will be extremely demanding about which
companies they work with, so a brand with common
interests between the company and the influencer is
critical. To select suitable individuals for the B2B
influencer marketing plan, PR practitioners should clearly
understand the interests, values, and preferences of
influencers, according to EloQ Communications' forecast
of PR trends in 2023. A YouTuber who creates
entertainment content, for example, may not be suitable
for a white paper promotion campaign or collaborating on
a blog post.
Next, in addition to the brand match, the target audience
match between the commissioner firm and the influencer is
critical, because B2B firms' target groups are much more
specific than those of B2Cs. To elaborate, the
commissioner firm does not gain much from an
influencer's large and engaged following unless they
represent the firm's target audience.
As a result, B2B firms are primarily looking for
influencers whose opinions are regarded as credible by the
target audience and whose followers are found in channels
that the target audience consumes.
3. Preparation and coordination of B2B influencer
Preparing collaborations with influencers entails many
issues on which the commissioner firm and influencer
must reach an agreement. First, consider the objectives,
schedule, budget, and metrics used to assess the planned
activities. Second, to avoid misunderstandings, it is critical
to go over legal obligations and clarify the roles of the
commissioner firm, influencer, and marketing agency.
Third, the commissioner firm must provide the influencer
with a detailed briefing so that the influencer has a
thorough understanding of the target group and their
informational needs, as well as a clear understanding of
the themes and key messages that the influencer marketing
content should address. Excessive control (on the part of
the firm) should be avoided following the briefing so that
the influencer has enough creative freedom to design
effective content that leverages the influencer's special
expertise.
4. Content creation and delivery of B2B influencer
B2B influencers frequently have limited knowledge of
content creation and sharing. They are influencers because
they have specialized knowledge on specific topics, not
necessarily because they are skilled at creating appealing
content. As a result, B2B influencers require technical
assistance from the commissioner firm or an external
agency for photography, video shooting, and copywriting
to create high-quality content that reaches and resonates
with the target audience. Furthermore, unless the
commissioner firm promotes the content through its
channels, influencer marketing activities are likely to reach
a tiny portion of the target audience.
5. Evaluating
Digital analytics data and behavioral metrics toward
influencer activities are the most popular evaluation
methods today. The majority of studies measured
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behavioral engagement with content by tracking the
amount of time spent consuming it (for example, time
spent reading a blog post, listening to a podcast, or
watching a video).
The firms measured content reach and subsequent
behavioral reactions, such as likes, comments, and shares,
when posting and promoting the content on social media.
Few businesses went beyond these easily accessible
metrics. Notably, none of the participating firms
mentioned brand-related metrics as a way to measure the
effectiveness of influencer marketing. Given that the
primary goals of B2B influencer marketing were related to
branding, this is an intriguing finding.
After learning about the characteristics of B2B influencers
through the main stages of influencer marketing, we have
gradually grasped what can be exploited from this type of
marketing. So, how should B2B influencers be deployed?
Let's take a look at four strategies to optimize its
performance.
Suggested strategies
1. Reference-based influencer marketing strategy
A reference-based influencer marketing strategy focuses
on leveraging recommendations from external influencers
on the firm's products, services, and customer experiences.
When the goal of influencer marketing is to raise brand
and product awareness, this strategy is typically used. The
main difference between it and traditional marketing
communications is that the message is delivered by an
external individual who ideally represents an existing
customer with authority in the industry, increasing the
message's credibility. This is a strategy that is also widely
used in the B2C sector.
2. Content-based influencer marketing strategy
A content-based influencer marketing strategy focuses on
internal and external influencers co-creating and sharing
industry-relevant content. This strategy is typically used
when the goal of influencer marketing is to improve the
brand image or foster thought leadership positioning in a
specific industry. The activities usually are the influencer's
subject matter expertise, which is used to provide
informational value to the target audience through content.
This strategy is accompanied by in-depth content that
addresses current and business-relevant issues such as
digital transformation or energy transition. Content can be
delivered in a variety of formats, including podcasts,
webinars, white papers, and videos. Inviting external
industry experts to co-create content with the firm's in-
house experts was a common approach. It was thought that
collaborating with external influencers would improve the
objectivity and credibility of the content. Because the
content is related to current industry issues, external
influencers are usually motivated to participate in content
creation because they perceive a mutual interest.
Archild Donet, Director of Sales and Partnership at global
supply chain management company Verify, appeared in the
launch campaign for Samsung's Galaxy Note 8 product
line. Mr. Archild, as a member of the board of directors, is
an excellent influencer for Samsung to use in
communicating the brand's message to the public.
Following in Archild's workday, the Galaxy Note 8 proves
to be a useful tool for businesses to optimize work
performance, when it comes to taking notes, storing
documents, etc. The campaign was well received in the
European market, with sales in the B2B segment
increasing 26% over the same period last year when the
campaign was launched.
3. Interaction-based influencer marketing strategy
Internal influencers' efforts to interact and form social
bonds with target audiences are the focus of an interaction-
based influencer marketing strategy. When the goal of
influencer marketing is to build relationships with
customers and other stakeholders, this strategy is typically
used. Interpersonal trust, gained through interaction with
the target audience, is the source of influence.
Monitoring industry discussions on social media and
participating in them by sharing one's insights on the topic
or commenting on other people's social media threads are
typical activities. The topics of discussion may range from
minor business advice to industry-wide issues. However,
the interaction is more important than the theme; the
influencer must be genuinely willing to spend their
valuable time assisting others by sharing insights and
participating in discussions.
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The interaction-based strategy relies on having
knowledgeable individuals who are eager to engage in
social media interactions. Firms can also provide their
employees with education and training to help them
implement the strategy.
4. Purpose-based influencer marketing strategy
Purpose-based influencer marketing focuses on leveraging
external influencers to communicate the firm's contribution
to society, the environment, or any other purpose other
than employing people, paying taxes, and generating profit
for shareholders. When the goal of influencer marketing is
to elicit positive emotions toward the company, this
strategy is used. As a result, it differs markedly from other
B2B influencer marketing strategies that are tightly related
to the firm's core business and targeted at potential
customers. The best influencer in a purpose-based
influencer strategy may not be an industry expert, but
rather a credible spokesperson who collectively represents
the beneficiaries.
The key target audience in the purpose-based influencer
marketing strategy is potential employees and the general
public, and content themes might vary from promoting
societally important issues to interacting with
organizational values that connect with the audience.
Deployment notes
To begin, influencer marketing in B2B markets differs
from influencer marketing in B2C markets in several
ways. This means that managers cannot simply use and
translate influencer marketing programs and strategies
designed for consumer markets and expect them to
produce comparable results in the B2B context.
Second, B2B influencer marketing is typically focused on
engaging with strategic industry themes and raising
awareness through the use of credible experts in specific
industry or application areas. Influencers in B2B markets
are not usually celebrities with large social media
followings. Instead of looking for people with the most
reach and visibility, B2B influencer marketing experts can
focus on people with the most credibility in the eyes of the
target audience.
Finally, there is no single "best" or "ideal" way to
implement influencer marketing in B2B markets, but
rather several alternative strategies that cater to different
marketing goals and organizational resources, as well as
specific opportunities and challenges. The four strategies
mentioned above can be combined to form a completely
new strategy, so don't confine your creativity to a single
framework.
B2B influencers are a market with enormous potential in
Vietnam, but before going any further, we must recognize
that this is a distinct segment from B2C influencers.
Strategists must identify B2B influencers as people with
credibility and expertise in the industry, and a suitable
influencer does not necessarily need to have a large social
media following. Furthermore, because B2B influencers
will have little experience creating and distributing
content, they will require technical and professional
assistance from the company. Furthermore, businesses
must assess B2B influencer effectiveness using brand
reputation metrics rather than engagement metrics. The
proposed strategies are all based on one aspect -
suggestions and suggestions, content, interaction, and
purpose - and must all capitalize on the strengths of B2B
influencers in creating influence through credibility and
expertise in the profession. Furthermore, businesses must
assess B2B influencer effectiveness using brand reputation
metrics rather than engagement metrics.
That's all the information you'll get from this blog post.
However, the above fundamental knowledge is insufficient
to truly apply B2B influencers to a comprehensive
marketing strategy. Do the characteristics of B2B
influencers vary by industry, or how can the performance
of this activity be accurately measured when it cannot be
quantified? That is a question for strategists to consider
when planning, and we will wait for the development of
B2B influencers in future campaigns to provide a
comprehensive answer.
This article is written by Valentine Do at EloQ
Communications. Valentine is a PR and Communications
Executive at EloQ and is responsible for developing plans
and creating content for clients. EloQ Communications is
a leading PR and IMC agency based in Vietnam and
handling projects in Vietnam and throughout the ASEAN
region.
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GuidingtheWay:
Inspiring LeadershipStories
n the ever-evolving world of business, slow horses
Imeans you are in problem, and a true leader would
never bet on a slow horse. These leaders has a unique
blend of vision, resilience, with the ability to empower
others, thus creating an environment where innovation
thrives and goals are achieved. Now let us explore the
stories of such motivational leaders who have not just led
the way but left a lasting impact on their industries.
This is what that sets them apart from others:
1. Pioneering Innovation
The groundbreaking technology needs a visionary leader to
reshape industries and redeﬁne what's achievable. This
leader cultivates a culture of audacious goals and relentless
pursuit of technology, transforming not only companies but
entire sectors. This ability to inspire teams for ambitious
objectives while fostering a culture of continuous
improvement shows the essence of inspirational leadership.
20

2. Trailblazing Diversity and Sustainability
Another form of leader who is not just tethered to
conventions, this leader's tenure is at the helm of a
multinational corporation that was marked by commitment
and corporate responsibility. Thus embracing diversity and
advocating, this leader sets the benchmark, showing how
business success a positive societal impact are not mutually
exclusive.
3. Transformative Leadership
Among challenges, there exist for reinvention with a
transformative leader, one of the most remarkable corporate
turnarounds. Additionally adopting a growth mindset
focuses on innovation, this leader propels into a new era of
success. By prioritizing collaboration, this leader creates an
environment where teams thrive and embrace as an
opportunity for growth.
4. Advocacy for Education
The social impact, a leader has is not just in boardrooms but
on the global stage of advocacy. This Nobel laureate and
education activist, is a symbol of courage and resilience in
the face of adversity. By championing this right to
education this figure showcased the profound impact
leaders can have when driven by a noble cause.
5. Customer-Centric Innovation
In the digital era, a leader is disrupted by traditional
business models by placing unwavering emphasis on
customer experience. This vision is the architect behind a
global e-commerce giant, calculated risk-taking, this
influence extended far beyond profits, knowing the
transformative power of customer-centric leadership.
6. Visionary Leadership
The inspirational leaders have a vision that extends beyond
the status quo. It is their audacious goals and commitment
to pushing boundaries, inspire teams to achieve feats that
once deemed impossible. The key now lies in fostering a
culture where innovation is not just motivated but
embedded in the company's DNA.
7. Inclusive and Responsible Leadership
The leaders championing diversity and sustainability
understand business success can be a force for a positive
change. These leaders create environments that contribute
to a societal well-being while achieving financial success.
The lesson here is to have a holistic approach to leadership
that considers the broader impact on stakeholders as well as
the planet.
Conclusion
Inspirational leaders, with their unique qualities and
transformative approaches, not only achieve success but
also pave the way for others to follow. Whether through
innovation, advocacy, transformative leadership, social
impact, or strategic approaches, these leaders leave a lasting
legacy that extends far beyond their immediate
achievements. As we reflect on their stories, we find
valuable lessons that can inspire and guide aspiring leaders
on their journey toward success.
No wonder these stories are inspirational, stripped with
specific names that underscore the universalities of
leadership principles and resonate across industries. The
lessons drawn from these leaders' are not confined to
success stories, but illuminate the pathways for aspiring
leaders, navigating their quests for success.
21

Co-Director/Co-Owner
The Ads Manager
theadsmanager.com
22

Alicia
Whitbread
Leaders share with all that they know, because deep
in their soul, they are a part of people and people
are a part of them. In today's digital landscape,
businesses rely on the expertise of leaders who can navigate
the complexities like Google Ads, social media, and website
content creation. Thus in the ever-evolving world of digital
marketing, Alicia Whitbread stands out as a Co-
director/owner at The Ads Manager.
From Academia to Marketing Maven
Alicia Whitbread's professional voyage is a testament to
adaptability and unwavering determination. Initially a
lecturer in Psychology and Criminology, Alicia transitioned
into the world of marketing, where she has excelled as a co-
director specializing in Google Ads. Her journey, marked
by versatility and a profound love for storytelling,
showcases her transformation into a content creator
extraordinaire. With a unique blend of academic rigor and
creative ﬂair, she continues to shape her career in
marketing, leaving an indelible mark on the industry and
exemplifying the endless possibilities that arise from
embracing change and pursuing one's passions.
Building a Motivated and Appreciative Team
The foundation of the Ads Manager is rooted in the strength
of a dedicated team. Its collective mission and vision serve
as a binding force, driving their commitment to provide top-
notch services, invaluable guidance, and competitive
pricing to foster the growth of fellow businesses. For the
Ads Manager, clients are not just clients; they are an
extension of the family. This close-knit relationship enables
the team to craft tailored experiences that cater to each
client's unique needs. Looking forward, their vision is to
expand further and illuminate the advantages of marketing
and collaborative teamwork, all without the burden of
exorbitant costs.
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Psychology and
Criminology to
Marketing
Lover.
Expanding Horizons
The Ads Manager is on an exciting
expansion journey, forging collaborations
with diverse organizations and charitable
enterprises. Their commitment to social
responsibility shines through annual
fundraisers dedicated to cancer research
and homelessness initiatives, aligning their
business endeavors with philanthropic
causes. Actively participating in and
sponsoring charitable events organized by
partner organizations further underscores
their dedication to making a positive
impact in the community. As The Ads
Manager continues to grow, they have
ambitious plans to broaden their client
base, expand their team, and cultivate
valuable connections. This expansion
strategy extends beyond Google Ads and
Analytics, as they aspire to become
versatile experts in Social Media Platforms
and Search Engine Optimization, ensuring
a comprehensive suite of services to meet
their clients' evolving needs.
Driving Success with Values
The Ads Manager is anchored by five core
values that not only shape their
organizational culture but also serve as the
compass guiding their team's actions, both
professionally and in their daily lives.
Kindness is the cornerstone, encouraging
acts of compassion and goodwill. Honesty
stands as a pillar, fostering a culture of
truthfulness and transparency within the
team and with clients, earning them
respect. Loyalty is unwavering,
exemplifying steadfast support and
commitment to those they work with.
Responsibility takes center stage,
emphasizing accountability for actions and
achievements. Dependability is the final
piece, embodying trustworthiness and
reliability, ensuring they can always be
counted on. These values are not just
principles but lived beliefs that drive The
Ads Manager's work culture and define
their identity.
24

Trailblazers of Success:
Inspirational Leaders
Paving the Path to Excellence
26

In the dynamic landscape of business and leadership,
certain individuals stand out as beacons of
inspiration, guiding their teams and organizations
toward unparalleled success. This article celebrates the
achievements and leadership philosophies of
inspirational leaders who have not only reached the
pinnacle of success but also continue to motivate and
uplift those around them.
1. Elon Musk: Visionary Entrepreneur and Innovator
Elon Musk, the driving force behind companies like
Tesla and SpaceX, exemplifies visionary leadership.
Musk's audacious goals, unwavering determination, and
commitment to sustainable technology have reshaped
industries. His leadership style emphasizes daring
innovation, resilience in the face of challenges, and a
relentless pursuit of ambitious objectives.
2. Indra Nooyi: Trailblazing Corporate Leadership
As the former CEO of PepsiCo, Indra Nooyi broke
barriers and redefined corporate leadership. Nooyi's
emphasis on purpose-driven business, inclusivity, and
sustainable practices set her apart. Her transformative
leadership style encourages authenticity, empathy, and a
focus on long-term value creation.
3. Satya Nadella: Transformative Tech Leadership at
Microsoft
Satya Nadella, the CEO of Microsoft, is recognized for
steering the company's transformation into a cloud
computing and AI powerhouse. Nadella's leadership
philosophy revolves around fostering a growth mindset,
embracing change, and promoting diversity and
inclusion. Under his guidance, Microsoft has
experienced unprecedented growth and innovation.
4. Oprah Winfrey: Media Mogul and Inspirational
Influencer
Oprah Winfrey, a media icon and philanthropist, has long
been a source of inspiration. Her leadership transcends
industries, emphasizing authenticity, empathy, and the
power of storytelling. Winfrey's commitment to
education, empowerment, and social impact reflects a
holistic approach to success and leadership.
5. Jeff Bezos: E-Commerce Pioneer and Visionary
Leader
Jeff Bezos, the founder of Amazon, has revolutionized e-
commerce and digital technology. Bezos' leadership
principles, outlined in Amazon's famous leadership
principles, prioritize customer obsession, innovation, and
long-term thinking. His relentless focus on customer
satisfaction and disruptive innovation has propelled
Amazon to unprecedented heights.
6. Malala Yousafzai: Advocate for Education and
Equality
Malala Yousafzai, a Nobel laureate and education
activist, exemplifies leadership in the pursuit of social
change. Yousafzai's courageous advocacy for girls'
education in the face of adversity inspires leaders
globally. Her commitment to equality, education, and
empowerment showcases the transformative impact of
visionary leadership.
7. Richard Branson: Entrepreneurial Maverick and
Philanthropist
Richard Branson, the founder of the Virgin Group, is
celebrated for his adventurous spirit and entrepreneurial
acumen. Branson's leadership style encourages risk-
taking, innovation, and a people-first approach. His
commitment to philanthropy and social impact reflects a
holistic view of success beyond financial metrics.
8. Angela Merkel: Stateswoman and Global Leader
Angela Merkel, the former Chancellor of Germany, is
hailed for her pragmatic and inclusive leadership.
Merkel's steady and composed approach to global
challenges, including the European financial crisis and
the refugee crisis, showcases effective leadership in the
political arena. Her emphasis on collaboration and
diplomacy sets a precedent for statesmanship.
Conclusion
Inspirational leaders are not merely successful
individuals; they are architects of positive change,
motivators of teams, and champions of values that
transcend traditional metrics of success. The stories of
Elon Musk, Indra Nooyi, Satya Nadella, Oprah Winfrey,
Jeff Bezos, Malala Yousafzai, Richard Branson, and
Angela Merkel inspire leaders across diverse fields to
lead with purpose, resilience, and a commitment to
making a meaningful impact. As these trailblazers
continue to shape the world, their legacies serve as
guiding lights for aspiring leaders on the journey to
success.
27

Omer Davidi:
Journey into Precision Pollination
o change an age-old industry like agriculture in a
Tlasting and impactful way takes a lot of drive,
innovation, and patience. With those qualities in
mind, business leaders and agricultural innovators today are
tapping into cutting-edge technology like sensors, AI and
machine learning algorithms to reshape the landscape of
farming practices and offer new ways to improve their
success and sustainability.
One area already bearing the fruit of these efforts is
pollination. Omer Davidi, CEO of precision pollination
provider BeeHero, has been leading the effort to use
innovative technology to transform this critical part of the
agricultural lifecycle into one that is efficient, productive,
and sustainable. Below you can find our interview with
Omer and learn more about this paradigm shift.
Below are the highlights of the interview:
Brief our audience about your journey as a business
leader until your current position at your company.
What challenges have you had to overcome to reach
where you are today?
My journey as a business leader has been shaped by a wide
range of tech and entrepreneurial experiences. Like many
Israelis who have made a career in technology, my early
foundations were laid in the Israeli military and later in the
Israel National Cyber Center, where I was involved in
numerous cyber security projects. Following my honorary
discharge from service, I went on to founding three
companies and earned a Bachelor of Science and a Master
of Science in Computer Science at Reichman University,
which deepened my academic foundation and laid the
groundwork for diving deeper into the high-tech industry.
While at university, I met Itai Kanot, a second-generation
beekeeper, who introduced me to the fascinating world of
bees. Understanding the importance of pollination and the
global challenges surrounding bee decline, coupled with the
lack of innovation in this industry, the need to incorporate
technology with beekeeping was clear. Together with Yuval
Regev, and Michal Roizman, we founded BeeHero.
Tell us something more about your company and its
mission and vision.
BeeHero is on a mission to future-proof global food
security. We are a data-driven technology company
redefining pollination in commercial agriculture. By
leveraging cutting-edge tools such as advanced data
analytics, artificial intelligence (AI) and cost-effective
Internet of Things (IoT) in-hive sensors, BeeHero is
revolutionizing the way pollination is managed and
optimized in large-scale crop production.
Our solution, Precision Pollination as a Service (PPaaS),
introduces a new level of transparency and efficiency to the
intricate logistics involved in pollinating commercial crops.
This method involves the strategic deployment of IoT
sensors within beehives which collect and transmit real-
time data on various critical factors affecting pollination,
such as temperature, humidity, sound, flower density, and
bee activity. In addition to transforming the way pollination
is approached in commercial agriculture, it also boosts bee
health and lowers colony mortality rates. BeeHero also
recently introduced its Pollination Insights Platform (PIP),
which measures in-field bee pollination activity to improve
pollination and increase crop yields.
31

Through sophisticated data analysis and AI algorithms,
BeeHero processes the over 10M samples collected by its
sensors daily across the over 200K beehives under BeeHero
management. This enables us to gain deep insights into the
pollination process, helping to identify optimal conditions,
bee behavior patterns, and potential challenges. By doing
so, BeeHero empowers commercial crop growers and
agribusiness stakeholders to make informed decisions to
enhance crop yields and ultimately boost profits.
The significance of our precision pollination solution
extends beyond crop yields. It is also contributing to the
development of a resilient and future-proof sustainable
agriculture ecosystem. By harnessing data-driven insights,
beekeepers, growers, and other agricultural stakeholders
can adapt their practices to changing environmental
conditions, pest dynamics, and other variables that impact
crop health and productivity.
How do you build and manage a motivated and effective
team?
Building and managing a motivated and effective team is an
ongoing process that requires dedication, empathy, and a
commitment to fostering a positive and productive work
environment for every BeeHero team member. This task is
extremely challenging as our team is spread on four
continents and five different time zones. One thing that
connects all our employees is our mission - there are few
things that motivate people more than being part of the task
of saving bees and securing the future of global food
supply.
Where do you envision yourself to be in the long run,
and what are your future goals for your company?
BeeHero's endeavors have ushered in a new era of
opportunities, as evidenced by our creation of the largest
and continually expanding dataset on bees, pollination, and
biodiversity to date. Our collaboration with leading research
institutes demonstrates that we are adding value to industry
stakeholders, and what we have uncovered so far is just the
tip of the iceberg. Our ambition is to continue growing
BeeHero, not only to being the largest pollination company
in the US, and Australia, but also the world, and to
introduce new standards of precision in this fascinating
realm. By leveraging additional data points, we aim to
support a more sustainable and productive food system,
paving the way for the next generation of sustainable
agriculture. On a personal note, I envision myself leading
this company as long as I can contribute value, fostering
collaborations with other industry leaders towards a
brighter future. Broadly speaking, it's heartening to see
more individuals transitioning from the broader high-tech
sector to agriculture, and to other companies striving to
make a positive impact in the world.
Describe in detail the values and the work culture that
drives your organization.
At BeeHero, we are driven by a set of core values and a
work culture that define who we are and guide our everyday
actions. Some of the values that make BeeHero unique
include:
1. Sustainability: BeeHero is committed to promoting
sustainable practices and protecting the environment. The
company values sustainable agriculture practices that help
to support the health of bees, pollinators, and ecosystems.
2. Innovation: BeeHero values innovation and embraces
new technologies and approaches that help to advance the
company's mission. The company is committed to staying
at the forefront of research and development in the field of
bee health and sustainable agriculture.
3. Collaboration: BeeHero values collaboration and
recognizes the importance of partnerships and teamwork in
achieving its mission. The company is committed to
working with partners, customers, and stakeholders to
promote sustainable agriculture practices and protect bee
health.
4. Integrity: BeeHero values integrity and upholds the
highest ethical standards in all its operations. The company
is committed to transparency, honesty, and accountability in
its business practices.
5. Customer Focus: BeeHero values its customers and is
committed to providing exceptional service and support.
The company is dedicated to understanding its customers'
needs and providing solutions that help them achieve their
goals.
6. Continuous Improvement: BeeHero values continuous
improvement and strives for excellence in all aspects of its
business, always seeking to learn and grow. The company is
dedicated to improving its products, services, and processes
to better serve its customers and promote sustainable
agriculture practices.
32

The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024

The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024

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