Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Converging Trends Impacting Your Job Search


Published on

Content Marketing, Cause Marketing and Social Media are converging in a way that offers new net-working opportunities for persons out of work ... or "in between successes."

This is a handout for my March 30, 2009, presentation to the Businesspeople Between Jobs organization in Ballwin, Missouri.

Some of the data is from a Survey Monkey survey which 102 (about 33% ) BBJ members completed between March 26 and 28.

Published in: Business, Technology
  • Be the first to comment

Converging Trends Impacting Your Job Search

  1. 1. Converging Trends Impacting Your Job Search © 2009 Drake & Company Content Marketing Cause Marketing Social Media Job Search
  2. 2. Been Here Before
  3. 3. Time Unemployed N = 101 responses
  4. 4. Age of Respondents N = 100 responses
  5. 5. BBJ Bucket List <ul><li>Net Working in 21 st Century </li></ul>Bridging The Generations “ Forced” Entrepreneurship Become a content expert Use Social Media Tools LinkedIn, Twitter, Facebook, YouTube Pre Boomers Boomers Gen X Gen Y We’re different! Why start a business? Greatest challenges How get started? Content Expert 4 Generations in Work Creating a Job 54.5% 29.6% 24.0%
  6. 6. Today’s Agenda <ul><li>Introduction </li></ul><ul><li>Background </li></ul><ul><li>3 converging trends </li></ul><ul><li>21 st Century Networking </li></ul><ul><li>Bridging the Generations (if time) </li></ul><ul><li>Force Entrepreneurship (if time </li></ul><ul><li>Next Steps </li></ul>
  7. 7. Net Working in 21 st Century
  8. 8. Net Working in 21 st Century
  9. 9. Net Working in 21 st Century
  10. 10. Birthday Celebrations <ul><li>Plan birthday party … </li></ul><ul><li>Idea </li></ul><ul><li>Yes … BUT … </li></ul><ul><li>Plan birthday party … </li></ul><ul><li>Idea </li></ul><ul><li>Yes … AND … </li></ul>
  11. 11. Yes, AND … <ul><li>Isn’t exactly what I wanted </li></ul>Yes, and … <ul><li>Don’t know social media </li></ul><ul><li>Isn’t where I want to live </li></ul><ul><li>Not the company I want </li></ul><ul><li>Not the “perks” I need </li></ul>Yes, and … Yes, and … Yes, and … Yes, and … No job … have a lead / offer … <ul><li>It’s part time / consulting </li></ul>Yes, and …
  12. 12. Converging Trends Impacting Everyone Content Marketing Cause Marketing Social Media Job Search
  13. 13. Familiarity with Trends … N = 102 responses
  14. 14. Content Marketing What: Sharing content Old: Controlled, Restricted New: Open to all, Wisdom of Crowd Why? Be filter for members Be “thought leader” Build “social capital” Examples:
  15. 15. Cause Marketing What: NonProfit & For Profit Old: Philanthropy New: Marketing for Purpose & Passion Why: Engagement, awareness, funds Become special Build social capital Examples: Return the Warmth Trees for Troops
  16. 16. Sam’s, Aquafina & KAB
  17. 17. <ul><ul><li>Non-profit + For-profit </li></ul></ul>Corporation 501(c)(6) 501(c)(3) Cause: Military families
  18. 18. <ul><li>50,554 military families received farm-grown Christmas trees </li></ul><ul><li>Delivered to 53 military locations in 17 countries </li></ul><ul><li>Coordinated international media coverage </li></ul>
  19. 19. Social Media What: Community, relations Old: Word of mouth, networking, gossiping New: Web-based tools w/o gatekeeper Why: Net Working – casting wide net Community building Examples: Facebook Fan Pages LinkedIn Groups YouTube Twitter
  20. 20. How often do you use … Social Media = NET Working! Where are you? N = 102 responses
  21. 21. Have you used … N = 102 responses
  22. 22. LinkedIn
  23. 23. FaceBook
  24. 24. YouTube
  25. 25. MeetUp.Com
  26. 26. Twitter
  27. 27.
  28. 28.
  29. 29. Networking in 21 st Century <ul><li>Combine converging trends: </li></ul><ul><li>Content marketing </li></ul><ul><li>Social media </li></ul><ul><li>To find a job or create a job </li></ul>Networking in 21 st Century
  30. 30. Your Product is YOU! <ul><li>What is your value proposition? </li></ul><ul><li>What is your area of expertise? </li></ul><ul><li>What is your marketing plan? </li></ul><ul><li>Can a content marketing strategy improve your success? </li></ul><ul><li>Could a cause marketing component give you an edge? </li></ul><ul><li>What technologies can expand your search? </li></ul><ul><li>What is your “thanks” strategy? </li></ul>
  31. 31. Become a CONTENT EXPERT <ul><li>Find </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>White papers </li></ul></ul><ul><ul><li>Google News Alerts </li></ul></ul><ul><ul><li>Google Search </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Funnel </li></ul><ul><ul><li>Shift, cull & create content </li></ul></ul><ul><li>Feed </li></ul><ul><ul><li>Write your own blog </li></ul></ul><ul><ul><li>Share via social media </li></ul></ul>Networking in 21 st Century
  32. 32. Google News Alerts
  33. 33. Become a PEOPLE SEARCHER <ul><li>Find </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Trade association lists </li></ul></ul><ul><ul><li>MeetUp groups </li></ul></ul><ul><ul><li>Google Search </li></ul></ul><ul><ul><li>Technorati search of blogs </li></ul></ul>Networking in 21 st Century <ul><li>Funnel </li></ul><ul><ul><li>Create a relationship </li></ul></ul><ul><ul><li>Information of value </li></ul></ul><ul><li>Feed </li></ul><ul><ul><li>Comment on blogs / Twitter </li></ul></ul><ul><ul><li>Ask questions </li></ul></ul>
  34. 34. Become a TECHIE <ul><li>Tools </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>TweetMyJobs </li></ul></ul><ul><ul><li>FaceBook Fan Page </li></ul></ul><ul><ul><li>LinkedIn / LinkedIn groups </li></ul></ul><ul><ul><li>YouTube </li></ul></ul>Networking in 21 st Century <ul><li>Google Ad Words </li></ul><ul><ul><li>Pay per click </li></ul></ul><ul><ul><li>Create landing page (your online resume </li></ul></ul><ul><ul><li>Create Ad </li></ul></ul><ul><ul><ul><li>Title </li></ul></ul></ul><ul><ul><ul><li>Description (6 words or less </li></ul></ul></ul><ul><ul><ul><li>URL ( </li></ul></ul></ul>
  35. 35. Good Reading <ul><li>Groundswell … by Charlene Li & Josh Bernoff </li></ul><ul><li>Here Comes Everybody: The Power of Organizing without Organizations … by Clay Shirky </li></ul><ul><li>The Long Tail … by Chris Anderson </li></ul><ul><li>We Got Fired … by Harvey Mackay </li></ul><ul><li>Be Quick but Don’t Hurry … by Andrew Hill </li></ul><ul><li>Resources: </li></ul><ul><li>7 Secrets to Getting Your Next Job Using Social Media </li></ul><ul><li>… by Dan Schawbel … at </li></ul>