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Converging Trends Impacting Your Job Search

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Content Marketing, Cause Marketing and Social Media are converging in a way that offers new net-working opportunities for persons out of work ... or "in between successes."

This is a handout for my March 30, 2009, presentation to the Businesspeople Between Jobs organization in Ballwin, Missouri.

Some of the data is from a Survey Monkey survey which 102 (about 33% ) BBJ members completed between March 26 and 28.

Published in: Business, Technology
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Converging Trends Impacting Your Job Search

  1. 1. Converging Trends Impacting Your Job Search © 2009 Drake & Company Content Marketing Cause Marketing Social Media Job Search
  2. 2. Been Here Before
  3. 3. Time Unemployed N = 101 responses
  4. 4. Age of Respondents N = 100 responses
  5. 5. BBJ Bucket List <ul><li>Net Working in 21 st Century </li></ul>Bridging The Generations “ Forced” Entrepreneurship Become a content expert Use Social Media Tools LinkedIn, Twitter, Facebook, YouTube Pre Boomers Boomers Gen X Gen Y We’re different! Why start a business? Greatest challenges How get started? Content Expert 4 Generations in Work Creating a Job 54.5% 29.6% 24.0%
  6. 6. Today’s Agenda <ul><li>Introduction </li></ul><ul><li>Background </li></ul><ul><li>3 converging trends </li></ul><ul><li>21 st Century Networking </li></ul><ul><li>Bridging the Generations (if time) </li></ul><ul><li>Force Entrepreneurship (if time </li></ul><ul><li>Next Steps </li></ul>
  7. 7. Net Working in 21 st Century
  8. 8. Net Working in 21 st Century
  9. 9. Net Working in 21 st Century
  10. 10. Birthday Celebrations <ul><li>Plan birthday party … </li></ul><ul><li>Idea </li></ul><ul><li>Yes … BUT … </li></ul><ul><li>Plan birthday party … </li></ul><ul><li>Idea </li></ul><ul><li>Yes … AND … </li></ul>
  11. 11. Yes, AND … <ul><li>Isn’t exactly what I wanted </li></ul>Yes, and … <ul><li>Don’t know social media </li></ul><ul><li>Isn’t where I want to live </li></ul><ul><li>Not the company I want </li></ul><ul><li>Not the “perks” I need </li></ul>Yes, and … Yes, and … Yes, and … Yes, and … No job … have a lead / offer … <ul><li>It’s part time / consulting </li></ul>Yes, and …
  12. 12. Converging Trends Impacting Everyone Content Marketing Cause Marketing Social Media Job Search
  13. 13. Familiarity with Trends … N = 102 responses
  14. 14. Content Marketing What: Sharing content Old: Controlled, Restricted New: Open to all, Wisdom of Crowd Why? Be filter for members Be “thought leader” Build “social capital” Examples: marketingprofs.com raintoday.com marketingtomoms.com
  15. 15. Cause Marketing What: NonProfit & For Profit Old: Philanthropy New: Marketing for Purpose & Passion Why: Engagement, awareness, funds Become special Build social capital Examples: Return the Warmth Trees for Troops
  16. 16. Sam’s, Aquafina & KAB
  17. 17. <ul><ul><li>Non-profit + For-profit </li></ul></ul>Corporation 501(c)(6) 501(c)(3) Cause: Military families
  18. 18. <ul><li>50,554 military families received farm-grown Christmas trees </li></ul><ul><li>Delivered to 53 military locations in 17 countries </li></ul><ul><li>Coordinated international media coverage </li></ul>
  19. 19. Social Media What: Community, relations Old: Word of mouth, networking, gossiping New: Web-based tools w/o gatekeeper Why: Net Working – casting wide net Community building Examples: Facebook Fan Pages LinkedIn Groups YouTube Twitter
  20. 20. How often do you use … Social Media = NET Working! Where are you? N = 102 responses
  21. 21. Have you used … N = 102 responses
  22. 22. LinkedIn
  23. 23. FaceBook
  24. 24. YouTube
  25. 25. MeetUp.Com
  26. 26. Twitter
  27. 27. Tweetmyjobs.com
  28. 28. Jobaphiles.com
  29. 29. Networking in 21 st Century <ul><li>Combine converging trends: </li></ul><ul><li>Content marketing </li></ul><ul><li>Social media </li></ul><ul><li>To find a job or create a job </li></ul>Networking in 21 st Century
  30. 30. Your Product is YOU! <ul><li>What is your value proposition? </li></ul><ul><li>What is your area of expertise? </li></ul><ul><li>What is your marketing plan? </li></ul><ul><li>Can a content marketing strategy improve your success? </li></ul><ul><li>Could a cause marketing component give you an edge? </li></ul><ul><li>What technologies can expand your search? </li></ul><ul><li>What is your “thanks” strategy? </li></ul>
  31. 31. Become a CONTENT EXPERT <ul><li>Find </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>White papers </li></ul></ul><ul><ul><li>Google News Alerts </li></ul></ul><ul><ul><li>Google Search </li></ul></ul><ul><ul><li>Individual.com </li></ul></ul><ul><li>Funnel </li></ul><ul><ul><li>Shift, cull & create content </li></ul></ul><ul><li>Feed </li></ul><ul><ul><li>Write your own blog </li></ul></ul><ul><ul><li>Share via social media </li></ul></ul>Networking in 21 st Century
  32. 32. Google News Alerts
  33. 33. Become a PEOPLE SEARCHER <ul><li>Find </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Trade association lists </li></ul></ul><ul><ul><li>MeetUp groups </li></ul></ul><ul><ul><li>Google Search </li></ul></ul><ul><ul><li>Technorati search of blogs </li></ul></ul>Networking in 21 st Century <ul><li>Funnel </li></ul><ul><ul><li>Create a relationship </li></ul></ul><ul><ul><li>Information of value </li></ul></ul><ul><li>Feed </li></ul><ul><ul><li>Comment on blogs / Twitter </li></ul></ul><ul><ul><li>Ask questions </li></ul></ul>
  34. 34. Become a TECHIE <ul><li>Tools </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>TweetMyJobs </li></ul></ul><ul><ul><li>FaceBook Fan Page </li></ul></ul><ul><ul><li>LinkedIn / LinkedIn groups </li></ul></ul><ul><ul><li>YouTube </li></ul></ul>Networking in 21 st Century <ul><li>Google Ad Words </li></ul><ul><ul><li>Pay per click </li></ul></ul><ul><ul><li>Create landing page (your online resume </li></ul></ul><ul><ul><li>Create Ad </li></ul></ul><ul><ul><ul><li>Title </li></ul></ul></ul><ul><ul><ul><li>Description (6 words or less </li></ul></ul></ul><ul><ul><ul><li>URL (yourname.com) </li></ul></ul></ul>
  35. 35. Good Reading <ul><li>Groundswell … by Charlene Li & Josh Bernoff </li></ul><ul><li>Here Comes Everybody: The Power of Organizing without Organizations … by Clay Shirky </li></ul><ul><li>The Long Tail … by Chris Anderson </li></ul><ul><li>We Got Fired … by Harvey Mackay </li></ul><ul><li>Be Quick but Don’t Hurry … by Andrew Hill </li></ul><ul><li>Resources: </li></ul><ul><li>7 Secrets to Getting Your Next Job Using Social Media </li></ul><ul><li>… by Dan Schawbel … at http://mashable.com </li></ul>

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