3. IDEAS…
LK is your best business asset!
LK is a tool for professional people
LK is for building relationships
CV is dead.
Your Network is your Net Worth
Your professional brand is more than
your professional role
LK is a Human to Human model (H2H)
10 key steps for achieving your goals on LinkedIn
• VIDEO: JILL ROWLEY
h.ps://www.youtube.com/watch?v=e2ac7CDXFGM
• VIDEO: WEYNE BREITHBART
h.ps://www.youtube.com/watch?v=yv7bd2XCe_s
4. INSIGTHS:
MARKETING & SELLING=
LEADERSHIP
CONTENT= MONEY FOR CHANGE
FREE USERS AND CUSTOMERS ARE
MERGED
WIDTH AND DEPTH OF YOUR
NETWORK
LEADERS EAT STRATEGY FOR
BREAKFAST
MOBILE AND SEMANTIC WEB= IoT
10 key steps for achieving your goals on LinkedIn
1º
FLAT
NETWORK
2º
3º
DEPTH
WIGHT
567 C. 500.000 C. 1 MILLION
6. Like an online TV
with different thematic
channels or screens:
ü PROFILE (Online and App LK)
ü PULSE (Online and App Pulse)
ü COMPANY PAGE
ü SHOWCASE PAGES
ü GROUPS (Online and App Groups)
ü SLIDESHARE (Online and App Slideshare)
ü LYNDA (Online and app Lynda)
10 key steps for achieving your goals on LinkedIn
TOPICS:
h.ps://www.linkedin.com/topic/protocol
LEARN MORE:
h.ps://www.linkedin.com/pulse/new-
func^onality-linkedin-adds-skills-pages-
donna-serdula
ADVICE:
TO FILL IN THE BLANKS,
UPLOAD YOUR OWN CONTENTS,
PLEASE CHOOSE LK® ONLINE
TO ENGAGE WITH OTHER
PEOPLE, PLEASE CHOOSE
LK® APP´S
7. What´s your Leadership Concept?
What´s your professional goal?
For example: I want to be a leader
of protocol and netiquette
10 key steps for achieving your goals on LinkedIn
PROFILE:
I´ll show these keywords on my summary,
headline, experience,projects.. Skills…
PULSE:
I´m writing about these subjects.
(Don´t forget the tags). I´m following
influencers and experts in these topics.
SLIDESHARE:
I’ll show key principles througt great slide
presentations for sharing
GROUPS:
I´m leading a community of professionals
for discussions about protocol
and netiquette
LYNDA: I´m learning about it and training other professionals
9. And now… What should I do?
Let´s move your contents between the right screens
10 key steps for achieving your goals on LinkedIn
PROFILE:
I´ll show these keywords on my summary,
headline, experience,projects.. Skills…
PULSE:
I´m writing about these subjects.
(Don´t forget the tags). I´m following
influencers and experts in this themes.
SLIDESHARE:
I’ll show key principles througt great slide
presentations for sharing
GROUPS:
I´m leading a community of professionals
for discussions about protocol
and netiquette
LYNDA: I´m learning about it and training other professionals
WEB PAGES: I do ´like´, comment (showing my experience) and share the updates of my
favorites companies
10. Show your brand!
Share your own
contents. Engage the
contents of other people too.
What should I show?
• Hard skills: aptitudes
Knowledge- experience
• Soft skills: attitudes
Mental- emotion- soul
LEADERSHIP = HARD & SOFT
SKILLS= INFLUENCE =
FOLLOWERS
LEADERSHIP=
ENGAGEMENT=
SHARING=DEVELOP A
STRONG NETWORK
10 key steps for achieving your goals on LinkedIn
11. How to persuade
the right people.
• BE UP-TO-DATE WITH HER/HIS PROFILE AND ACTIVITY ON LK®
• CONNECT WITH HIM/HER
• SAY THANKS TO THE CONNECTION WITH A PERSONAL
MESSAGE
• FOLLOW HIS/HER GROUPS AND JOIN THEM
• ENGAGE WITH HIM/HER TROUGHTS & DIFFERENT UPDATES
• FOLLOW THE ACTIVITY OF YOUR LEADERS (ROLE MODELS)
10 key steps for achieving your goals on LinkedIn
12. How to persuade the right people
at XXX Company to get a job
• DOES THIS COMPANY HAVE A GROUP? JOIN IT
• IMPROVE YOUR PROFILE: YOUR ‘CORNERSTONE’
• CREATE A STRONG NETWORK
• FOLLOW YOUR FAVOURITE COMPANY PAGES, COMMENT ON THEIR
UPDATES WITH COMMON SENSE
• CONNECT WITH- AT LAST FIVE- COMPANY PEOPLE AND ENGAGE
WITH THEM
10 key steps for achieving your goals on LinkedIn
16. The summary.
How to turn it more ‘sexy’?
Professional career
mission
The Summary is very important. It´s
meant to be a full description of your
professional headline. It must include
keywords or skills all over it.
Write from 5 to 10 paragraphs with 2
sentences each.
Focusing on your professional goals
and achievements is definitely
recommended.
Click here for example 1
Click here for example 2
Describe filling in your
keywords thoughout it:
• Your main competences.
• Other proffesional activities.
• Your old roles in other companies.
• Specialities: which subjects are you best at?
• Fill with: awards, certifications, publications.
10 key steps for achieving your goals on LinkedIn
18. Ask for
recommendations
Endow your profile with
recommendations from your past
bosses, colleagues or customers, to
add more credibility.
Get in touch with your first level
contacts and ask them for back up.
Experience
10 key steps for achieving your goals on LinkedIn
20. 2 or 3 languages is mandatory
Your Personal Brand
Worldwide
If your profile is in the Spanish language, you
can connect with all the Spanish network on
LinkedIn.
Moreover, if your profile is shown in a second
language, i.e. English… you can easily get in
touch with whoever has an English profile
worldwide.
That´s the goal. You can make your network
grow your on a global scale.
Common mistakes
Writing in English or Spanish in the
same profile
Missing an English profile
10 key steps for achieving your goals on LinkedIn
21. How to do it?
VIDEO: DONNA SERDULA - How to Give Your LinkedIn Profile a Makeover
https://www.youtube.com/watch?v=7wUWtNh-3B0
Create your profile in a different and
complementary language
Click on the arrow.
10 key steps for achieving your goals on LinkedIn
23. How can you make your network
grow
Add connections
Get started by adding the e-mail address of
your contacts
Find past colleagues:
10 key steps for achieving your goals on LinkedIn
24. Join groups. Like,
comment and
share
discussions…
Review those
profiles that have
paid a visit to
yours.
10 key steps for achieving your goals on LinkedIn
25. Advanced search.
You can find professionals by role,
postcode, company, keyword…
Personal membership message:
Engage with people with a
personal and kind message.
Don´t forget to include
a call to action.
10 key steps for achieving your goals on LinkedIn
27. How do you keep in touch
Keep your connections alive,
congrats on the new roles
of your network…
Import your contacts to your laptop:
‘Advanced settings’
10 key steps for achieving your goals on LinkedIn
28. Keep it up
• Share an update
• Upload a photo
• Publish a post
10 key steps for achieving your goals on LinkedIn
29. Share good contents about
your area of interest
On professional groups (joining up to 100
groups is available).
On the wall, to share with all your network.
10 key steps for achieving your goals on LinkedIn
31. How can you
be an ambassador?
Follow your favourite companies on
LinkedIn
Comment, recommend and share their updates.
10 key steps for achieving your goals on LinkedIn
32. Share the achievements of
these companies with your
network
10 key steps for achieving your goals on LinkedIn
33. How long should
I be on LK®?
Do you want to start?
Great!
You can work on your profile and your network
for the first month.
And then, you can stick to the goal of
spending some 15 minutes per day on LK® to
engage.
Can I help you?
If you have any doubt, please contact me:
anafragua.linkedin@gmail.com
1
2
1 month: inside job
15 Min. per day:
to communicate and
achieve your goal.
10 key steps for achieving your goals on LinkedIn
40. 3 or 4 steps:
1. Set your own goals and use tools for them:
Lean Canvas, DAFO Came… work on these.
2. Study your strengths and weaknesses.
3. Show your storytelling over your profile.
4. Share your updates to your network and keep them posted on your favourite
groups. Engage with people that have shown interest about your contents. Get
to do interviews or meetings with them.
10 key steps for achieving your goals on LinkedIn
You or your project…
42. Books:
LinkedIn 400 Millones: Monetizar en el economic graph. Spanish Leadership.
The power formula for LinkedIn Sucess. Wayne Breitbarth.
How to really use LinkedIn. Jan Vermeiren
LinkedIn Makover: Professional Secrets to a Powerful LinkedIn profile. Donna
Sherdula
Neal Schaffer: Maximize Your Social: A One-Stop Guide to Building a Social Media
Strategy for Marketing and Business Success
Articles: Donna Sherdula,
https://www.linkedin.com/today/author/0_1zYfFKe6DD6uvqK_q3OmtE?trk=mp-
details-footer-follow Wayne Breitbarth
https://www.linkedin.com/today/author/0_2pq7Kzwq3GJCK-lfK0121A?trk=prof-sm
JD GERSHBEIN
https://www.linkedin.com/today/author/0_39o5Qk5EDqTbi_VM3ZCkos?trk=prof-
sm
10 key steps for achieving your goals on LinkedIn
Books and articles…
