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Digital Marketing Life cycle process & competitor’s strategies
• Life cycle process
• Discoverability [2M Apps] & Visitors
• Right keywords – [Relevant + High Volume + Lower Difficulty + Cultural Changes
= organic search α user reviews]
• Algorithm Access – [Category + genre + sub-genre]; twitter as news app.
• Title 30 words – catchy words
• Short Description 80 words [smart devices only]
• Long Description 4000 words
• Conversion/Download
• Creative Assets – [Videos + SS], Color scheming Green in PK vs US vs India
• Game Icon – [Simple + scalable+ unique+ competition test
• Video – 30s max, [featuring item first]
• SS – max 8 with key messages + order]
• A/B Testing
• Creating experiments
• Global User Acquisition [Multiple markets]
• Strategy adoption as per country
• Translations – descriptions + titles
• Localizing creative assets & messages
• Soft lunch and learning market behavior
• Organic user acquisition
• Earned users – independent promotion of app [user reviews + word of mouth]
• Own – by generation of own content i.e., website/social media platforms
• Paid user acquisition
• Compulsory for user base
• Targeting user beyond our controls
• Advertising – Banner + interstitial full screen + user interactive + native + video
rewarding + skippable/incentivized]
• Selecting mobile advertisement Network – bring potential users
• Ad mob
• Unity
• Ad colony
• tap joy
• Key user acquisition metric & measurement
• Cost/install – Average revenue/user aka “ARPU”
• From where user come
• Competitor Strategy
ParametersCompetit
ors
Racing Ferocity Real racing Real car racing
3d
Street Racing 3d
General Info
• By
• Size
• Downloads
• Rating
• Gamexis
• X
• 50M+
• 4.0
• EA
• X
• 100M+
• 4.3
• Comics
studio
• X
• 1M+
• 3.7
• Ivy
• X
• 100M+
• 4.3
Creative Assets Reddish, bluish,
orange
Video + white Reddish, bluish,
white
Video {play sign} +
Reddish, bluish
+Main UI + leader
board
Modes • Race – 10
tracks
• Endless
Traffic
Rush – 4
locations
• Challenge
mode/care
er
• Online
multipla
yer
• Time
trial
• Team
racing
• Cars
based
events
• 5x3
tracks
• PvP
• Career –
229
locations
Advertisement N/W • Ad mob
• Unity ads
• Iron
source
• User-
interact
• Ad mob • Ad colony
•
Unique features Endless race Realism +
people in
stadium
• X • Daily
racing
tasks
• Repairing
&
maintainin
g
Suggestions:
Overall
• Release of professional version of game.
Race mode – 10 tracks
• Graphics at winning end car jump is needed to improve.
• Resume from previous level
• Plane buzzer two times
Endless Traffic Rush – 4 locations
• Speed camera notification re-alignment.

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ASO Process: What is App Store Optimization

  • 1. Digital Marketing Life cycle process & competitor’s strategies • Life cycle process • Discoverability [2M Apps] & Visitors • Right keywords – [Relevant + High Volume + Lower Difficulty + Cultural Changes = organic search α user reviews] • Algorithm Access – [Category + genre + sub-genre]; twitter as news app. • Title 30 words – catchy words • Short Description 80 words [smart devices only] • Long Description 4000 words • Conversion/Download • Creative Assets – [Videos + SS], Color scheming Green in PK vs US vs India • Game Icon – [Simple + scalable+ unique+ competition test • Video – 30s max, [featuring item first] • SS – max 8 with key messages + order] • A/B Testing • Creating experiments • Global User Acquisition [Multiple markets] • Strategy adoption as per country • Translations – descriptions + titles • Localizing creative assets & messages • Soft lunch and learning market behavior • Organic user acquisition • Earned users – independent promotion of app [user reviews + word of mouth] • Own – by generation of own content i.e., website/social media platforms • Paid user acquisition • Compulsory for user base • Targeting user beyond our controls • Advertising – Banner + interstitial full screen + user interactive + native + video rewarding + skippable/incentivized]
  • 2. • Selecting mobile advertisement Network – bring potential users • Ad mob • Unity • Ad colony • tap joy • Key user acquisition metric & measurement • Cost/install – Average revenue/user aka “ARPU” • From where user come • Competitor Strategy ParametersCompetit ors Racing Ferocity Real racing Real car racing 3d Street Racing 3d General Info • By • Size • Downloads • Rating • Gamexis • X • 50M+ • 4.0 • EA • X • 100M+ • 4.3 • Comics studio • X • 1M+ • 3.7 • Ivy • X • 100M+ • 4.3 Creative Assets Reddish, bluish, orange Video + white Reddish, bluish, white Video {play sign} + Reddish, bluish +Main UI + leader board Modes • Race – 10 tracks • Endless Traffic Rush – 4 locations • Challenge mode/care er • Online multipla yer • Time trial • Team racing • Cars based events • 5x3 tracks • PvP • Career – 229 locations Advertisement N/W • Ad mob • Unity ads • Iron source • User- interact • Ad mob • Ad colony • Unique features Endless race Realism + people in stadium • X • Daily racing tasks • Repairing &
  • 3. maintainin g Suggestions: Overall • Release of professional version of game. Race mode – 10 tracks • Graphics at winning end car jump is needed to improve. • Resume from previous level • Plane buzzer two times Endless Traffic Rush – 4 locations • Speed camera notification re-alignment.