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Social Media 101 - An Introduction to Social Media


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Social Media is not just about having a twitter or facebook account, it's about creating concepts that can appeal to the communities relevant to you. It's about communicating and interacting. This guide is a Social Media 101 guide to what it is and how to start off.

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Social Media 101 - An Introduction to Social Media

  1. 1. Social Media 101 Lisa Myers CEO, Verve Search @LisaDMyers #EBAfeb
  2. 2. About Lisa Myers • 12 years experience in Marketing, 7 in Search & Social • Speaker at Search Conferences Worldwide (SES, SMX, A4U etc) • Regular contributor to on and offline publications and author of several SEO Best Practise Guides including eConsultancy and B2B Marketing • Heavily involved in the global Search Community, founder of and co-founder of European search blog StateofSearch Awards • “Search Personality of the Year” UK Search Awards 2011 + “Best SEO Campaign” for her agency Verve Search • Management Today “35 women under 35” list 2009 • “Best Use of Technology woman under 30” BlackBerry Woman & Technology Awards (2008) • “B2B Marketing Newcomer of the Year” (2007)
  3. 3. The Social Media Revolution @LisaDMyers #EBAfeb
  4. 4. 500 BILLION minutes spent on facebook per month.
  5. 5. facebook 3rd most populated country
  6. 6. >500 million active users - of which 50% log on every day! - over 60 million status updates every day
  7. 7. 75 million accounts (of which15 million active) 65 million tweets per day
  8. 8. What is Social Media?
  9. 9. Is it ?
  10. 10. NO..
  11. 11. So, smartarse..... what is it then?
  12. 12. It’sYOU!
  13. 13. It’s what WE DO... with the technology like facebook, twitter....
  14. 14. Holding a hammer doesn’t build a house…
  15. 15. “Social Media is like water. On its own, water does some cool things, but when combined with other compounds it enabled the evolution of all forms of life.” Mike Volpe, VP Marketing, HubSpot
  16. 16. Social Media has in fact been around for thousands of years…
  17. 17. Jesus had 12 followers…. ……………….Then 1 “unfollowed” him
  18. 18. do you use Social Media for business?
  19. 19. #1 Focus on People not Technology #2 Listen #3 Build Relationships #4 Create Content #5 Be Ready #6 Measure & Analyse The “Rules” @LisaDMyers #EBAfeb
  20. 20. 1. Focus on People Not the Technology Building social media strategies around what motivates your audience is the key, not the platform technology. No matter how impressive the technology is.
  21. 21. 2. Listen first, then talk Learn about your audience first. Add value, don't just broadcast.
  22. 22. 3. Relationships Not Campaigns Build long term relationships and conversations, it's not just a "one time" campaign.
  23. 23. 4. Create All Kinds of Content Create content that inspires and evokes engagments.: a blogpost, a question, a picture, it can take many forms..
  24. 24. 5. Be Ready Be ready.You never know when the engagement will turn into a social tide wave.
  25. 25. 6.Analyse Measure & analyse the activity and how people engage
  26. 26. Who’s your target audience? Age, gender, location?
  27. 27. • Branding/Awareness • Traffic generation • Link generation • Conversions What isYour Objective? ALL? @LisaDMyers #EBAfeb
  28. 28. Social Media Elements Social Media Content Outreach Social Networking Link baiting Viral Blogging ORM and Monitoring Site Seeding
  29. 29. blogging{ your social home on the web }
  30. 30. Blogging – the opportunity • Give your product/services a personable voice • Develop a positive online reputation • Expansion of content, reaching a wider audience BUT It’s not as easy as setting up and go... @LisaDMyers #EBAfeb
  31. 31. Before you start • What is going to be the main topics of the blog (categories) • Who is going to be blogging (source appropriate bloggers) • Who is going to be managing the blog? @LisaDMyers #EBAfeb
  32. 32. Tips • Find the right blogger(s) • Use Wordpress (ideally hosted) • Use social plugins to make it easier to SPREAD the content @LisaDMyers #EBAfeb
  33. 33. outreach{ getting your content out on the web }
  34. 34. Give something back Have something to trade, why they should publish your content.. - Content (must be relevant!) - Discount/competition - Breaking news - Free “something” @LisaDMyers #EBAsocialmedia
  35. 35. Give-aways & Competitions
  36. 36. Best Practise & White Papers
  37. 37. viral{ usually larger campaigns that appeal to a broader audience }
  38. 38. Simples....just spend lots of money....
  39. 39. Doesn’t need to be a BIG expensive campaign to be effective...
  40. 40. BUT you need great creative/idea + solid execution
  41. 41. don’t just sit and wait for it to be discovered
  42. 42. SPREAD the word... this is when you should be using:
  43. 43. Infographics
  44. 44. PS: When doing social marketing, particular viral, don’t forget SEO, harness those potential links!
  45. 45. social networking { where friends meet tweeps }
  46. 46. When you want to get to know your neighbour, do you start by shouting?
  47. 47. Rules ofTwitter • Listen! • Don’t over think it, be personable. • Share information, links. • Use #hastags to organise and search • Twitterlists are useful if you are following hundreds.Also to discover new people. @LisaDMyers #EBAsocialmedia
  48. 48. Use lists to organise the people you follow.
  49. 49. Tweetdeck
  50. 50. example { using twitter to influence
  51. 51. MONITOR your Social Media
  52. 52. Social Mention
  53. 53. Must Have Social Media Tools
  54. 54. @LisaDMyers Thank You! Email: Web: