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True Grit - Building & Developing Teams

I started Verve Search in 2009, with a laptop, in 2017 we were 35 people and sold to Omnicom Media Group. Today, we are 50 people. This is my presentation from Unboxed conference in Oxford, sharing my experience in building and developing teams.

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True Grit - Building & Developing Teams

  1. 1. P E P L E
  2. 2. Finding the “right” people
  3. 3. The right person might not think to apply to your job ad
  4. 4. Different job ads With different titles
  5. 5. CVs are often a shortcut to missing talent
  6. 6. GRIT (passion + perseverance)
  7. 7. Andrew
  8. 8. He’s also a gamer
  9. 9. Andrew is now Outreach Team Lead
  10. 10. Ask different questions
  11. 11. 100 people theory?
  12. 12. It’s HOW you THINK that changes how you do
  13. 13. Find people with DIFFERENT strengths.
  14. 14. PURPOSE
  15. 15. Vision & Values
  16. 16. How are you going to get there if you don’t know where IT is?
  17. 17. “ The destination for digital pioneers”
  18. 18. Honest Courageous Inquisitive Accountable Pioneering
  19. 19. Vision Boards – personal and agency
  20. 20. Developing People
  21. 21. The importance of NOT being agreeable!
  22. 22. AGREEABLE DISAGREEABLE GIVER TAKER Source: inspired by Adam Grant
  23. 23. AGREEABLE DISAGREEABLE GIVER TAKER Source: inspired by Adam Grant
  24. 24. AGREEABLE DISAGREEABLE GIVER TAKER Source: inspired by Adam Grant
  25. 25. AGREEABLE DISAGREEABLE GIVER TAKER Source: inspired by Adam Grant
  26. 26. AGREEABLE DISAGREEABLE GIVER TAKER Source: inspired by Adam Grant
  27. 27. Encourage people to ask questions
  28. 28. Help people to be MORE of who they ARE
  29. 29. Listen differently
  30. 30. SHOW them the way!!
  31. 31. Developed a competency framework (single and management track)
  32. 32. Pathway to promotion
  33. 33. Competency Framework
  34. 34. A solid review system
  35. 35. Accountability grows through empathy and understanding of other people
  36. 36. Love Week
  37. 37. Cheers4Peers
  38. 38. Difference between Empathy and Sympathy
  39. 39. https://www.youtube.com/watch?v=1Evwgu369Jw
  40. 40. 159 Links 10,557 Link Score 1.7 million views
  41. 41. It is not enough to do one campaign that gets good links. You need consistently high quality links!
  42. 42. Launched 6 Campaigns in 2018
  43. 43. 358 links 27,838 LinkScore
  44. 44. Their target term, “Contact Lenses”, searched 74k times a month, moved from position 12 at start to position 2 10 12 14 16 18 20 22 24 01/04/2017 31/05/2017 30/07/2017 28/09/2017 27/11/2017
  45. 45. Non-brand organic traffic increased by 188%
  46. 46. The main difference between success and failing is not giving up
  47. 47. 3 buildings fell through – it took 6 months to get this campaign created.
  48. 48. Anyone can come up with ideas, but developing ideas is the key, and that is a team effort. And sticking to it is a ”stretch” effort.
  49. 49. “Being afraid, but doing it anyway, since 1978” Lisa.Myers@vervesearch.com @LisaDMyers

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