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Why SEO needs to get Emotional #BrightonSEO

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To do successful link development campaigns in 2016, it is imperative that your campaigns make emotional connections. We go through case studies where we have achieved exceptional results in coverage, including TV. Also presenting Lava the world's first Emotional Search Engine.

Published in: Technology
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Why SEO needs to get Emotional #BrightonSEO

  1. 1. Get Emotional Why SEO needs to @LisaDMyers @JamesFinlayson
  2. 2. Who uses one of these tools?
  3. 3. same data same conclusions We all use the often leading to the
  4. 4. X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X O X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X
  5. 5. Humans Algorithms
  6. 6. Limbic system
  7. 7. Frontal Cortex
  8. 8. Ventromedial Prefrontal Cortex
  9. 9. Antonio Damasio
  10. 10. Feel Something
  11. 11. Create Emotional Connections
  12. 12. Narvikhttps://blogg.expedia.no/slaget-om-narvik/en
  13. 13. Emotional investment through collaboration makes outreach more successful
  14. 14. https://accent-map.expedia.co.uk
  15. 15. https://accent-map.expedia.co.uk
  16. 16. Historic London http://www.expedia.co.uk/vc/historicLondon
  17. 17. Historic London http://www.expedia.co.uk/vc/historicLondon
  18. 18. When your campaign is good enough to get TV
  19. 19. How?
  20. 20. Luke: Luke: “I can’t believe it” Yoda: “That is why you fail” ….you sissy Luke…
  21. 21. change the way you look at thin the things you look at change if you Wayne Dyer
  22. 22. What’s the biggest difference between Elon Musk and someone in a dead end job?
  23. 23. IQ ? Upbringing? Education? Luck?
  24. 24. 100 people theory
  25. 25. HOW YOU THINK
  26. 26. 4 Weeks Ago…
  27. 27. Donald John Trump, Sr. is an American businessman, politician, television personality….
  28. 28. Sentiment
  29. 29. We are presenting
  30. 30. 8 million articles
  31. 31. http://lava.vervesearch.com
  32. 32. Thank you! @LisaDMyers @JamesFinlayson

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