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Wil Reynolds - link building mistakes 2011

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presentation in Sao Paulo for expon on link building mistakes and how to avoid making them.

Published in: Technology, Design

Wil Reynolds - link building mistakes 2011

  1. 1. Link Building Mistakes<br />1<br />
  2. 2. 2<br />Adoro picanha<br />
  3. 3. @wilreynolds<br />3<br />
  4. 4. Things we have actually screwed up<br />4<br />
  5. 5. #1Trusting in “Trusted” link sources<br />5<br />
  6. 6. #2 Poor competitive link research<br />6<br />
  7. 7. #3 Having NO Muscle(Value of social)<br />7<br />
  8. 8. Too much trust?<br />8<br />
  9. 9. 9<br />Client who has links from<br />
  10. 10. 10+ years online.edu links from research4 million searches / month Newspaper / magazine linksSome SERPS are adult categoryCEO is sought after by media outlets<br />10<br />
  11. 11. 1st Page of Google = no one had these kind of linksWe had 15-20<br />11<br />
  12. 12. Let me show you the reward we got…<br />12<br />
  13. 13. 13<br />
  14. 14. PAIN!!!<br />14<br />
  15. 15. This does not mean that if you get a link from a quality source you go DOWN in rankings<br />15<br />
  16. 16. Getting more quality links than your competitor is not always the path to success<br />16<br />
  17. 17. NEVER HURTS<br />17<br />
  18. 18. It does mean research would have showed us to not rely so heavily on that strategy…<br />18<br />
  19. 19. Poor competitive link research<br />19<br />
  20. 20. If your link building plan starts off every project the sameyou lose<br />20<br />
  21. 21. Month 1 – directory/guest postsMonth 2 – infographicsMonth 3 – Blog OutreachMonth 4 – Linkable assetMonth 5 – Paid links / RoundupsMonth 6 – Badges / Directory<br />21<br />
  22. 22. STOP THIS!!!<br />22<br />
  23. 23. Start this…<br />23<br />
  24. 24. 24<br />
  25. 25. Conditional Formats!<br />25<br />
  26. 26. 26<br />
  27. 27. Visuals!<br />27<br />
  28. 28. 28<br />
  29. 29. The research will show you where you are getting beat<br />29<br />
  30. 30. 30<br />
  31. 31. There are all types of linksQuestion: Which ones do you need?<br />31<br />
  32. 32. Trust# of linksAnchor TextInternal LinksLongevity / Pace of links<br />32<br />
  33. 33. I recommend you do all of them<br />33<br />
  34. 34. Research first helps you prioritize better and get results faster<br />34<br />
  35. 35. Execute, NOW!<br />35<br />
  36. 36. You ever pour your heart and soul into a link idea and get few links?<br />36<br />
  37. 37. You have no…social musclenetworkarmy of helpers<br />37<br />
  38. 38. I’ve seen two companies launch the same link asset and one gets CRUSHED<br />38<br />
  39. 39. Why?<br />39<br />
  40. 40. Muscle!<br />40<br />
  41. 41. The true value of doing social well is the MUSCLE<br />41<br />
  42. 42. Will Critchlow – TechCrunch<br />42<br />
  43. 43. Find people who are internet famous <br />43<br />
  44. 44. Like this Guy!<br />44<br />
  45. 45. We hired a top mom blogger<br />45<br />
  46. 46. Has credible muscleNo “personas”<br />46<br />
  47. 47. Forums are very helpful<br />47<br />
  48. 48. Find top posters, employ them as your muscle<br />48<br />
  49. 49. Have them:Post in forums for you(when it makes sense)<br />49<br />
  50. 50. Get quality links in forums without polluting the web<br />50<br />
  51. 51. Every linkable asset gets a Marketing PLAN!<br />51<br />
  52. 52. Wil Reynolds@wilreynoldsSEER Interactive<br />52<br />

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