Wil Reynolds - link building mistakes 2011

Link Building Mistakes,[object Object],1,[object Object]

2,[object Object],Adoro picanha,[object Object]

@wilreynolds,[object Object],3,[object Object]

Things we have actually screwed up,[object Object],4,[object Object]

#1Trusting in “Trusted” link sources,[object Object],5,[object Object]

#2 Poor competitive link research,[object Object],6,[object Object]

#3 Having NO Muscle(Value of social),[object Object],7,[object Object]

Too much trust?,[object Object],8,[object Object]

9,[object Object],Client who has links from,[object Object]

10+ years online.edu links from research4 million searches / month Newspaper / magazine linksSome SERPS are adult categoryCEO is sought after by media outlets,[object Object],10,[object Object]

1st Page of Google = no one had these kind of linksWe had 15-20,[object Object],11,[object Object]

Let me show you the reward we got…,[object Object],12,[object Object]

PAIN!!!,[object Object],14,[object Object]

This does not mean that if you get a link from a quality source you go DOWN in rankings,[object Object],15,[object Object]

Getting more quality links than your competitor is not always the path to success,[object Object],16,[object Object]

NEVER HURTS,[object Object],17,[object Object]

It does mean research would have showed us to not rely so heavily on that strategy…,[object Object],18,[object Object]

Poor competitive link research,[object Object],19,[object Object]

If your link building plan starts off every project the sameyou lose,[object Object],20,[object Object]

Month 1 – directory/guest postsMonth 2 – infographicsMonth 3 – Blog OutreachMonth 4 – Linkable assetMonth 5 – Paid links / RoundupsMonth 6 – Badges / Directory,[object Object],21,[object Object]

STOP THIS!!!,[object Object],22,[object Object]

Start this…,[object Object],23,[object Object]

Conditional Formats!,[object Object],25,[object Object]

Visuals!,[object Object],27,[object Object]

The research will show you where you are getting beat,[object Object],29,[object Object]

There are all types of linksQuestion: Which ones do you need?,[object Object],31,[object Object]

Trust# of linksAnchor TextInternal LinksLongevity / Pace of links,[object Object],32,[object Object]

I recommend you do all of them,[object Object],33,[object Object]

Research first helps you prioritize better and get results faster,[object Object],34,[object Object]

Execute, NOW!,[object Object],35,[object Object]

You ever pour your heart and soul into a link idea and get few links?,[object Object],36,[object Object]

You have no…social musclenetworkarmy of helpers,[object Object],37,[object Object]

I’ve seen two companies launch the same link asset and one gets CRUSHED,[object Object],38,[object Object]

Why?,[object Object],39,[object Object]

Muscle!,[object Object],40,[object Object]

The true value of doing social well is the MUSCLE,[object Object],41,[object Object]

Will Critchlow – TechCrunch,[object Object],42,[object Object]

Find people who are internet famous ,[object Object],43,[object Object]

Like this Guy!,[object Object],44,[object Object]

We hired a top mom blogger,[object Object],45,[object Object]

Has credible muscleNo “personas”,[object Object],46,[object Object]

Forums are very helpful,[object Object],47,[object Object]

Find top posters, employ them as your muscle,[object Object],48,[object Object]

Have them:Post in forums for you(when it makes sense),[object Object],49,[object Object]

Get quality links in forums without polluting the web,[object Object],50,[object Object]

Every linkable asset gets a Marketing PLAN!,[object Object],51,[object Object]

Wil Reynolds@wilreynoldsSEER Interactive,[object Object],52,[object Object]

Wil Reynolds - link building mistakes 2011

Wil Reynolds - link building mistakes 2011

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Wil Reynolds - link building mistakes 2011