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Thinking like a 50s Ad Exec & Executing like a Geek

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My presentation from Search Love 2015.

Published in: Marketing, Internet
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Thinking like a 50s Ad Exec & Executing like a Geek

  1. 1. Thinking like a 50s Ad Exec and executing like a geek.
  2. 2. 2012
  3. 3. Buying Links Directorie s Article Marketing
  4. 4. Creating Good Quality articles WORKED
  5. 5. FCUK SEO
  6. 6. by early 2014…
  7. 7. Most SEOs were knee deep trying to resolve penalties
  8. 8. The blackhats were now charging for removing the link that they sold you the year before
  9. 9. By now everyone was desperately jumping on the content marketing bandwagon…
  10. 10. …must write 1 article so I can maybe get 1 LINK
  11. 11. 2011 2012 2013 2014 2015
  12. 12. X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X O X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X source: the awesome @DaveTrott
  13. 13. Raise the bar on quality + create DIFFERENT type of content
  14. 14. MAKE GOOD SHIT
  15. 15. Create what is missing or needed.
  16. 16. 2015 ….and beyond
  17. 17. Getting the BIG links
  18. 18. ….and the rest will follow
  19. 19. RESULTS
  20. 20. Any BIG links?
  21. 21. 373 Linking Root Domains
  22. 22. 2.4 Million Views
  23. 23. 623,691 Views
  24. 24. Social Total 182,733, of which: Facebook: 63,942 Tweets: 6,851 Google+: 2,191 Stumbles: 104,080 LinkedIn: 2,362 Pinterest: 3,307
  25. 25. It’s not bragging if it’s true
  26. 26. Collaborative Campaigns
  27. 27. Results
  28. 28. 42linking root domains
  29. 29. Social shares:
  30. 30. 22%increase in visibility in 9 months
  31. 31. Listen – then give them what they need
  32. 32. How?
  33. 33. Luke: Luke: “I can’t believe it” Yoda: “That is why you fail ….you sissy Luke…
  34. 34. IQ? Upbringing? Education? Luck? What’s the biggest difference between Elon Musk and someone in a dead end job?
  35. 35. 100 people theory
  36. 36. How you think
  37. 37. Put your index fingers together!
  38. 38. It’s not who you are that holds you back, it’s who you think you are. – David Brinkley
  39. 39. I’m outta here father mockers!!
  40. 40. Thank You! Lisa@vervesearch.c om @LisaDMyers @VerveSearch

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