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Rafael Jiménez: Attribution Modelings - Edición para technical marketers en The Inbounder World Tour Madrid

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CEO y Fundador de Adinton nos habló sobre Attribution Modeling en The Inbounder World Tour Madrid, marzo 2017.

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Rafael Jiménez: Attribution Modelings - Edición para technical marketers en The Inbounder World Tour Madrid

  1. 1. Rafael Jimenez Attribution Modeling. The Technical Marketer Edition. @Rafa_Jimenez
  2. 2. Source Old Cost New Cost New CPC New CPA Adwords 0.48€ CPC -- 0.59€ -- SEO 3.000€ 4.500€  -- -- Affiliates 10€ CPA -- -- 7€ Criteo 0.2€ CPC -- 0.19€ --
  3. 3. CPC CPA
  4. 4. rafa@adinton.com @rafa_jimenez @adinton

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