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Killer Content Strategies #SearchLondon


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My "Killer Content Strategies" presentation from #SearchLondon Meetup 20/3/2013

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Killer Content Strategies #SearchLondon

  1. 1. Killer content strategiesLisa MyersCEO,Verve Search@LisaDMyers
  2. 2. About Lisa Myers• 12 years experience in Marketing, 8 in Search & Social• Speaker at Search Conferences Worldwide (SES, SMX, A4U etc)• Regular contributor to on and offline publications and author of several SEO Best Practise Guides including eConsultancy and B2B Marketing• Heavily involved in the global Search Community, founder of and co-founder of European search blog StateofSearchAwards• “Search Personality of the Year” UK Search Awards 2011 + “Best SEO Campaign” for her agency Verve Search• Management Today “35 women under 35” list 2009• “Best Use of Technology woman under 30” BlackBerry Woman & Technology Awards (2008)• “B2B Marketing Newcomer of the Year” (2007)
  3. 3. Content = Creativity
  4. 4. Your mind is a floating iceberg!
  5. 5. Creativity Rules• Rest your Mind• Mix it up. Hobby, exercise, walk, whatever isn’t in front of a desk and what you normally do.• Be open to ideas! Have a notepad with you at all times.• Talk to people, any people!• Get inspired, learns something new!
  6. 6. Horizon - The Creative Mind
  7. 7. Brainstorm & Idea
  8. 8. Get together…right now (aha..)
  9. 9. Allow a chain reaction
  10. 10. Use the data you HAVE!
  11. 11. “Maxi Dress”• 18,000 searches February• PEAK trend in May/June• Currently ranking #11, let’s get going!
  12. 12. Remember; Don’t restrict yourselfto one topic!It’s all in the ANGLE!
  13. 13. Fashion•Women’s/Men’s lifestyle•Mother and baby•Green•Technology•Art & Culture•Travel………………..the list goes on!!
  14. 14. Content is ON pageas well as OFF page
  15. 15. Does your client/company have a blog?USE IT!
  16. 16. Raise the profile of the writers.IMPLEMENT Rel=Author!!@LisaDMyers
  17. 17. @LisaDMyers #ecomTIM
  18. 18. Don’t like writing? Then don’t.Images & InfographicsVideosDrawings!!
  19. 19. Infographics is great link bait!
  20. 20. 2 rules of writing
  21. 21. When writing#1 Why YOU?#2 Why NOW?
  22. 22. #1 Why YOU• Why should you write about this topic• What makes you the expert Have you done some research, have you experiences what you are writing about?The people you are pitching it to will be asking these questions!
  23. 23. TOPICS that you care about WILLALWAYS do better!
  24. 24. Ben loves cycling
  25. 25. Matt loves Street Art
  26. 26. Josie Loves Fashion
  27. 27. #2 Why Now?• Seasonality• Current affairs• Popular culture (i.e launch of TV show)• Social buzz• New! Can cause a buz, make the news etc
  28. 28. Holy Grail of Content OutreachProduce GOOD quality content, don’tsell but WRITE. Think journalism notPR!
  29. 29. USE Social in yourcontent strategy!
  30. 30. Impacting socialinfluencers
  31. 31. Favourite Tools
  32. 32. Thank You! Email: Web: