About Lisa Myers• 12 years experience in Marketing, 8 in Search & Social• Speaker at Search Conferences Worldwide (SES, SMX, A4U etc)• Regular contributor to on and offline publications and author of several SEO Best Practise Guides including eConsultancy and B2B Marketing• Heavily involved in the global Search Community, founder of SEO-chicks.com and co-founder of European search blog StateofSearchAwards• “Search Personality of the Year” UK Search Awards 2011 + “Best SEO Campaign” for her agency Verve Search• Management Today “35 women under 35” list 2009• “Best Use of Technology woman under 30” BlackBerry Woman & Technology Awards (2008)• “B2B Marketing Newcomer of the Year” (2007)
Creativity Rules• Rest your Mind• Mix it up. Hobby, exercise, walk, whatever isn’t in front of a desk and what you normally do.• Be open to ideas! Have a notepad with you at all times.• Talk to people, any people!• Get inspired, learns something new!
Horizon - The Creative Mind http://goo.gl/3lirV
#1 Why YOU• Why should you write about this topic• What makes you the expert Have you done some research, have you experiences what you are writing about?The people you are pitching it to will be asking these questions!
TOPICS that you care about WILLALWAYS do better!