Social Media Halo Greenbrier 2011

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Social Media for Promotional Product Professionals

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Social Media Halo Greenbrier 2011

  1. 1. Presenter: Dana R. Zezzo ProTowels Etc. Social Networking for Promotional Professionals Halo National Sales Meeting 440-344-5933| [email_address] www.protowelsetc.com Pro Towels Etc. Dana Zezzo Dana Zezzo Pro Towels Etc. Pro Towels Etc. Dana Zezzo
  2. 2. Are you looking for this? REALLY?
  3. 3. Today’s 6 Key Discussions of Social Media <ul><li>Accessibility </li></ul><ul><li>Brand – Company vs Individual </li></ul><ul><li>Content </li></ul><ul><li>Time </li></ul><ul><li>Electronic Marketing (Spider Web Theory) </li></ul><ul><li>Tracking ROI </li></ul>
  4. 4. <ul><li>Stay in front of clients & prospects </li></ul><ul><li>Know your clients/prospects better </li></ul><ul><ul><li>Identify unknown connections </li></ul></ul><ul><li>Find new prospects </li></ul><ul><li>Branding </li></ul><ul><li>Sales </li></ul><ul><li>Fun </li></ul><ul><ul><li>Benefit From Social Networking </li></ul></ul>
  5. 5. Physical Socializing can not be replaced! Social Media only brings the relationship to a DEEPER level.
  6. 6. Accessibility! Be where your customers are! Remember the Cliché: Success in Sales come from being in the right place at the right time.
  7. 7. What We Want to Prove Today The Ultimate Rolodex?
  8. 8. Brand Company VS Individual Remember: Your Social Media “attitude” and “content” will change when you choose to embrace Social Media to GROW YOUR SALES!
  9. 9. Add Personality and  Humaness your Brand
  10. 10. New Economy = Transparency
  11. 11. <ul><li>POST </li></ul><ul><li>• Events </li></ul><ul><li>• Videos </li></ul><ul><li>• Discussions </li></ul><ul><li>• Photos </li></ul><ul><li>• Blog Articles </li></ul><ul><li>• Press Releases </li></ul>Content
  12. 12. Content
  13. 13. 85% of all business is done after the 9 th touch Social Media to a salesperson is all about: TOUCHES
  14. 14. BALANCE
  15. 15. For Full Article – Click Here
  16. 19. Understanding the SM “Shout Out” <ul><li>Take a genuine interest in your clients and their business. </li></ul><ul><li>Compliment – understand generational or demographic views! </li></ul><ul><li>Proper use of hyperlinks. </li></ul>
  17. 20. Time? Keep in Perspective How much time do you currently allocate to: Emails? Cold Calling? Prospecting? Field Sales? Social Networking?
  18. 21. <ul><ul><li>Daily Touches </li></ul></ul>The BIG Question … Social Media 30 – 60 minutes a day!
  19. 22. Satellite Radio Theory
  20. 23. So what does this tell you? <ul><li>That people are using Social Networking Sites for </li></ul><ul><li>Building Relationships and </li></ul><ul><li>Research Before Buying </li></ul>
  21. 24. TRACKING ROI ROI or ROR?
  22. 25. This will improve your Google ranking If Nothing Else …
  23. 26. What is your SM Strategy? <ul><li>Brand? (Consistent) </li></ul><ul><li>Posts? (Message) </li></ul><ul><li>Connections </li></ul><ul><li>Network </li></ul><ul><li>Google analytics </li></ul><ul><li>Goal? </li></ul><ul><ul><li># of fans, followers or friends… </li></ul></ul><ul><ul><li>Comment streams…. </li></ul></ul><ul><ul><li>Traffic or indirect sales… </li></ul></ul>
  24. 27. Electronic Marketing How does it all tie together?
  25. 28. Learn to DRIVE traffic! HYPERLINKS
  26. 29. Spider Web Theory
  27. 32. <ul><li>Do not over sell </li></ul><ul><li>Understand Post Volume </li></ul><ul><li>Be relevant & transparent </li></ul><ul><li>Live as if your mom is watching </li></ul><ul><li>Remember if you are mixing </li></ul><ul><ul><li>Don’t play games </li></ul></ul><ul><ul><li>Don’t drink and post </li></ul></ul><ul><li>Have fun! </li></ul>Rules To Follow On All Sites
  28. 33. Recap – what should I be doing after I leave this workshop? <ul><li>Profiles </li></ul><ul><li>Rolodex </li></ul><ul><li>Touches </li></ul><ul><li>Building Network </li></ul><ul><li>Post (Balance) </li></ul><ul><li>Watch / Listen </li></ul><ul><li>Join Groups </li></ul><ul><li>Conversations </li></ul><ul><li>Spider Web Theory </li></ul><ul><li>Satellite Radio Theory </li></ul><ul><li>Accessibility! </li></ul>
  29. 34. THANK YOU! Presenter: Dana R. Zezzo ProTowels Etc. [email_address]

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