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"True Grit - Building a team that delivers" - SMX Munich

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My keynote from SMX Munich 2018. Building a successful company is all about PEOPLE. Finding the right people, developing them and retaining them.

Published in: Business

"True Grit - Building a team that delivers" - SMX Munich

  1. 1. 16 Awards in last 2 years including Best SEO Agency 3 years running
  2. 2. In September 2017 we sold to Omnicom Media Group
  3. 3. 2012 2013 2014 2015 2016 January 2015
  4. 4. I was “testing” gravity
  5. 5. P E P L E
  6. 6. Finding the “right” people
  7. 7. The right person might not think to apply to your job ad
  8. 8. Different job ads With different titles
  9. 9. CVs are often a shortcut to missing talent
  10. 10. GRIT (passion + perseverance)
  11. 11. Meet Alex
  12. 12. Andrew
  13. 13. He’s also a gamer
  14. 14. Ask different questions
  15. 15. What browser do you use?
  16. 16. Find people with DIFFERENT strengths.
  17. 17. PURPOSE
  18. 18. Vision & Values
  19. 19. How are you going to get there if you don’t know where IT is?
  20. 20. “ The destination for digital pioneers”
  21. 21. Developing People
  22. 22. uper chickens Source: Margaret Heffernan
  23. 23. The importance of NOT being agreeable!
  24. 24. AGREEABLE DISAGREEABLE GIVER TAKER Source: inspired by Adam Grant
  25. 25. Encourage people to ask questions
  26. 26. Help people to be MORE of who they ARE
  27. 27. There is no one shape, no one way!
  28. 28. Listen differently
  29. 29. SHOW them the way!!
  30. 30. Developed a competency framework (single and management track)
  31. 31. Pathway to promotion
  32. 32. Competency Framework
  33. 33. A solid review system
  34. 34. Accountability grows through empathy and understanding of other people
  35. 35. Love Week
  36. 36. Cheers4Peers
  37. 37. When you hire chess players make sure you don’t treat them like chess pieces!
  38. 38. In print On TVOn Radio New York Post (250k) Yahoo Finance (131k) Today Show (NBC) (2.5 million) Virgin Radio Canada (7.8k) ESPN Radio (59k) WKRC Radio (79k) E!News (3 million)
  39. 39. 165 pieces of coverage >6 million views
  40. 40. 328 Links > 150,000 views
  41. 41. 25k shares 1.1k shares
  42. 42. Yeah sure, cool campaigns. But does it increase rankings??
  43. 43. After 4 months: Keyword Search Volume Before After Change CASINO 74,000 33 10 +23 blackjack 27,000 >100 20 ++ roulette 18,000 29 20 +9
  44. 44. Site-Wide Visibility 110,000 115,000 120,000 125,000 130,000 135,000 140,000 145,000 150,000 03/11/2016 03/01/2017 03/03/2017 03/05/2017 03/07/2017 03/09/2017 10% increase in visibility YoY
  45. 45. 2012 2013 2014 2015 2016
  46. 46. 2012 2013 2014 2015 2016
  47. 47. Take care of people and people will take care of results!
  48. 48. Thank You! Lisa.Myers@vervesearch.com @LisaDMyers

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