Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

#SEBC15 Successful SEO in 2015

4,296 views

Published on

From SEBC Conference in Gothenburg 2015. Generating links, social and brand awareness that increases rankings. Successful SEO in 2015.

Published in: Marketing
  • Be the first to comment

#SEBC15 Successful SEO in 2015

  1. 1. Successful SEO in 2015 @LisaDMyers
  2. 2. Who dat Lisa Myers? • CEO of SEO & Content Marketing Agency; Verve Search • 10 years in SEO • Written several best practise and whitepapers on SEO • Co-founder StateofSearch.com now StateofDigital.com • Multi award winning including: “Search Personality of the Year” UK Search Awards 2011, Management Today “35 women under 35” list 2009, “Best Use of Technology woman under 30” BlackBerry Woman & Technology Awards (2008)
  3. 3. Award winning Creative AND technical SEO Agency 10 Nationalities - 13 different languages - All under one roof
  4. 4. What I will be talking about Getting links that will increase your search engine rankings…..and increase brand awareness, get social traffic and all that jazz, as a bonus!
  5. 5. How SEO has changed!
  6. 6. 2012
  7. 7. A big majority of SEOs were BUYING links Some SEOs were still doing directories A few were doing article marketing, but badly..
  8. 8. So Creating Good Quality articles WORKED
  9. 9. FCUK SEO
  10. 10. by early 2014…..
  11. 11. Most SEOs were knee deep trying to resolve penalties The black hats were now charging for removing the links that they sold you the year before ;) By now everyone was desperately jumping on the content marketing bandwagon…..
  12. 12. 2011 2012 2013 2014 2015
  13. 13. Yes you could: 1. Write an article 2. Spin it (several versions of same article) 3. Buy placements on shitty blogs that no one reads Well done. That is very difficult.
  14. 14. WHAT IS THE RISK OF YOUR LINK DEVELOPMENT STRATEGY?
  15. 15. News Flash: Buying links in 2015 is very risky business….
  16. 16. ….unless you want to be “eaten” by a penguin
  17. 17. Getting the BIG links then attracting the rest
  18. 18. X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X O X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X source: the awesome @DaveTrott
  19. 19. Think like a 50s Ad Agency and execute like a geek.
  20. 20. 2015 the year of creative campaigns Illustrations – Animations – Videos – Interactive assets – Supporting websites
  21. 21. Great CONCEPTS and beautiful EXECUTION!
  22. 22. RESULT
  23. 23. Any BIG links?
  24. 24. 322 Linking Root Domains
  25. 25. 2 Million Views
  26. 26. 623,691 Views
  27. 27. Social Total 169,822, of which: Facebook: 56,077 Tweets: 4,728 Google+: 1,384 Stumbles: 103,101 LinkedIn: 907 Pinterest: 3,625
  28. 28. It’s not bragging if it’s true
  29. 29. Attract rather than Sell Create content that DESERVES links and MARKET that content.
  30. 30. How?
  31. 31. Luke: LUKE: I CAN’T B E L I E V E I T . YODA: THAT IS W H Y Y O U FA I L
  32. 32. What’s the biggest difference between Richard Branson and someone long term unemployed?
  33. 33. What makes someone successful? - IQ? -Education? Upbringing? Support? -Luck??
  34. 34. 100 people theory
  35. 35. HOW YOU THINK
  36. 36. I need a volunteer!
  37. 37. It’s not who you are that holds you back, it’s who you think you are. – David Brinkley
  38. 38. “DO, OR DO NOT, THERE IS NO TRY. ” - Yoda
  39. 39. THANK YOU! Lisa@vervesearch.com @LisaDMyers

×