The document discusses influencer marketing, which involves collaborating with influential figures across various social media tiers, such as mega, macro, micro, and nano influencers, to promote brands and products. It details how influencer marketing works, including identifying suitable influencers, building relationships, and tracking campaign performance, as well as payment methods like lump sum payments, affiliate marketing, and barter agreements. Additionally, it highlights different types of influencers, including those in fashion, beauty, fitness, food, travel, and gaming.

1. Julia Barretto
Digital Marketing Intern
Influencer
Marketing

2. what is influencer
marketing?
Influencer Marketing is about
partnering with influential figures in
specific niches or Industries to
promote a Brand, product and
service

3. Social Media

4. DIFFERENT TIERS OF INFLUENCER
MEGA INFLUENCER
MACRO INFLUENCER
MICRO INFLUENCER
NANO INFLUENCER
1M +
500K-1M
10K-50K
1K-10K

5. MEGA INFLUENCER
A Mega- influencer typically has
over 1 million followers on their
platforms
They have the widest reach of any
influencer category and can be
effective at reaching broad
audience Mega influencer are often
celebrities, Musicians or other high
profile individuals.

6. MACRO INFLUENCER
A macro-influencer's follower count
should fall somewhere between
500,000 and one million followers.
Unlike most mega-influencers,
macro-influencers usually gained
fame through the internet itself,
whether that was through vlogging,
or by producing funny or inspiring
content

7. MICRO INFLUENCER
A micro-influencer is someone who
has following between 1,000 to
100,000 followers. A micro-influencer
focuses on a specific niche or area
and is generally regarded as an
industry expert or topic specialist.

8. NANO INFLUENCER
Nano-influencers are a relatively new
breed of influencer.They tend to have
a smaller number of followers in
comparison to micro-influencers, less
than 10,000 followers.
someone who has influence within
their community. This would be
someone who has influence in the
local neighborhood or community.

9. How Does Influencer Marketing Work?
Identifying the right influencers
based on your target audience
and campaign goals.
Building relationships with
influencers through outreach and
negotiation.
Collaborating on content creation
that aligns with both the brand
and the influencer’s style.
Tracking and analyzing campaign
performance using metrics like
reach, engagement, and
conversions.

10. 3 ways influencer accepts his payment
Lump Sum Payment:
This is one of the most straightforward methods where
influencers receive a fixed amount of money for their
collaboration.
The payment can be negotiated based on factors such as the
influencer's reach, engagement rate, content creation skills,
and the scope of the campaign.
Affiliate Marketing:
In this model, influencers earn a commission for driving sales
or conversions for the brand.
Influencers receive a unique tracking link or promo code to
share with their audience.
They earn a percentage of the revenue generated from sales
made through their affiliate link or code.

11. Barter Agreement:
Instead of monetary payment, influencers may accept
free products or services from the brand in exchange
for promotion.
This method is common, especially for smaller
influencers or those just starting, as it allows them to
build their portfolio and receive valuable goods.
The value of the products provided may vary based
on their retail price, exclusivity, or relevance to the
influencer's audience.

12. TYPES OF INFLUENCER
Fashion influencers
Beauty influencer
Fitness influencers
Food influencers
Travel & Lifestyle influencers
Pet influencers
Gaming influencers

13. Logan Paul & KSI
PRIME
Energy drink brand
having logan paul
and ksi as their
brand ambassador

14. LEWIS HAMILTON
He is a fashion icon
has a sense of
style and he put
himself together in
a very cool way
that’s very real
TOMMY HILFIGER

15. THANK YOU