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Generating Big Links for SEO

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My slide deck from The Inbounder conference in Valencia 2015. How to generate big links, ethically and with lasting results.

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Generating Big Links for SEO

  1. 1. Using Creative Campaigns to WIN in SEO @LisaDMyers
  2. 2. Award winning Creative AND technical SEO Agency. 10 Nationalities - 13 different languages - All under one roof
  3. 3. FCUK SEO
  4. 4. Buying links in 2015 is very RISKY business!!
  5. 5. Sure. It can still work. You can get the rankings, the traffic, the money..
  6. 6. …but for how long??
  7. 7. WHAT IS THE RISK OF YOUR LINK DEVELOPMENT STRATEGY?
  8. 8. You PAY or I’m bloody well going to no follow that link
  9. 9. Attract rather than Sell Create content that DESERVES links and MARKET that content.
  10. 10. MAKE GOOD SHIT
  11. 11. X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X O X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X source: the awesome @DaveTrott
  12. 12. Think like a 50s Ad Age and execute like a g
  13. 13. Getting the BIG links
  14. 14. Our Mission: Link Equity
  15. 15. What we wanted to do Target VERY high authority sites + pick up secondary links as a result = Quality and volume
  16. 16. CONCEPT
  17. 17. RESULT
  18. 18. Any BIG links?
  19. 19. 314 Linking Root Domains
  20. 20. 2 Million Views
  21. 21. 623,691 Views
  22. 22. Social Total 169,822, of which: Facebook: 56,077 Tweets: 4,728 Google+: 1,384 Stumbles: 103,101 LinkedIn: 907 Pinterest: 3,625
  23. 23. It’s not bragging if it’s true
  24. 24. Expedia Nordics
  25. 25. MISSION: Big Links + Country Specific coverage
  26. 26. Santa’s Hollywood Holiday
  27. 27. 45 LINKS
  28. 28. Why didn’t you just say so, I love that shit!
  29. 29. How?
  30. 30. Luke: LUKE: I CAN’T B E L I E V E I T . YODA: THAT IS W H Y Y O U FA I L
  31. 31. What’s the biggest difference between Richard Branson and someone working in Macdonals?
  32. 32. What makes someone successful? - IQ? -Education? Upbringing? Support? -Luck??
  33. 33. 100 people theory
  34. 34. HOW YOU THINK
  35. 35. I need a volunteer!
  36. 36. It’s not who you are that holds you back, it’s who you think you are. – David Brinkley
  37. 37. “ DO, OR DO NOT, THERE IS NO TRY. ” - Yoda
  38. 38. THANK YOU! Lisa@vervesearch.com @LisaDMyers

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