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Go Big or Go Home #TheInbounder

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My session from The Inbounder in Valencia May 2016. Successful Content Marketing for SEO - getting the big links and coverage by having the right mindset and focusing on the creative idea. Thinking like a 50s ad exec and executing like a geek!

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Go Big or Go Home #TheInbounder

  1. 1. @LisaDMyers Go Big or Go Home LISA MYERS, CEO Verve Search #theinbounder Ponencia en inglés - Ponte los
  2. 2. Have you ever thought: Why are some companies or people more successful than others?
  3. 3. Source: Simon Sinek
  4. 4. We make great campaigns. They’re creative, innovative, beautifully designed, and easy to use. Want to buy our services? “ ”
  5. 5. We want to be THE destination for digital pioneers. We believe in thinking differently and pushing the boundaries. The way we push the boundaries is by being brave, honest, inquisitive and accountable. We just happen to make great campaigns. Want to buy our services? “ ”
  6. 6. People don’t buy WHAT you do but WHY you do it! Source: Simon Sinek
  7. 7. Facts and figures don’t drive behavior People buy WHY you do it! NOT what or HOW! What you do is just the proof.
  8. 8. The idea needs to be simple and compact enough to be sticky and meaningful enough to be different
  9. 9. 1.Does it support our vision and values? 2.Simple yet meaningful core idea 3.Easy to use, great design and execution. WHY HOW WHAT
  10. 10. https://www.flipsnack.com/modern-day-classics/
  11. 11. Plans just don’t work in the battlefield
  12. 12. Narvikhttps://blogg.expedia.no/slaget-om-narvik/en
  13. 13. Emotional investment through collaboration makes outreach more successful
  14. 14. https://malmohus-slott.expedia.se/
  15. 15. Data and emotions are your friends
  16. 16. http://www.gocompare.com/money/billionaire-league/
  17. 17. Nostalgia and history + technology = Sweet Spot (Un momento dulce)
  18. 18. Historic London http://www.expedia.co.uk/vc/historicLondon
  19. 19. http://www.expedia.co.uk/vc/historicLondon
  20. 20. When your campaign is good enough to get TV coverage
  21. 21. How?
  22. 22. How? Why?
  23. 23. Passion Determination Belief
  24. 24. Luke: “I can’t believe it” Yoda: “That is why you fail
  25. 25. change the way you look at things the things you look at change if you Wayne Dyer
  26. 26. What’s the biggest difference between Elon Musk and someone in a dead end job?
  27. 27. IQ? Upbringing? Education? Luck?
  28. 28. 100 people theory
  29. 29. HOW YOU THINK
  30. 30. It’s not who you are that holds you back, it’s who you think you are. – David Brinkley
  31. 31. Inspiration & recommendations: Ted Talk: Simon Sinek - “How great leaders inspire action” https://goo.gl/RxMK8e Books: Adam Grant “Originals” https://goo.gl/PE4Bvt Malcom Gladwell “Blink” https://goo.gl/YYG7Bn Chip & Dan Heath “Made to Stick” https://goo.gl/tszdjO
  32. 32. Thank You! Lisa@vervesearch.c om @LisaDMyers @VerveSearch
  33. 33. GRACIAS THANK YOU #theinbounder @LisaDMyers LISA MYERS, CEO Verve Search

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