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#SMX Munich - Think BIG act BIG

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My session from SMX Munich about generating the BIG links. Building creative assets that deserves more than just the links! Featured campaigns: Unknown Tourism for Expedia, Directors Cut for Gocompare.com, Unicorn League for Sage and Virtual Flaam for Expedia Norway. Tools mentioned in session: Gorkana (for journalist contacts) and Buzzstream (for outreach process)

Published in: Marketing
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#SMX Munich - Think BIG act BIG

  1. 1. Think BIG, act BIG – how to get the big links #SMX @LisaDMyers
  2. 2. The internet is overflowing with content
  3. 3. X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X O X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X source: the awesome @DaveTrott Source: @DaveTrott
  4. 4. Think like a 50s Ad Exec and execute like a geek!
  5. 5. We need to defy the boxes and limits of what SEOs do!
  6. 6. Be like Iceland….
  7. 7. When I say BIG…..
  8. 8. Name things that are white?
  9. 9. Name things that are white that is in your fridge?
  10. 10. Thinking concretely and within limits does NOT limit ideas and creativity
  11. 11. Ideas & Concepts that deserves coverage!
  12. 12. Simple is beautiful
  13. 13. Unknown Tourism - com
  14. 14. 156 pieces of coverage including:
  15. 15. It was even turned in to a fan-made-mod for The Sims
  16. 16. People called our office wanting to BUY the posters
  17. 17. Over 1,000 signatures!
  18. 18. Data really is your friend
  19. 19. 53,745 shares
  20. 20. Asian  Age   (circula.on  1m)   The  Business  Times  (Singapore)   (circula.on  37k)  
  21. 21. 193 Pieces of Coverage 1,441,279 Combined Views
  22. 22. 2  hours  of  twee,ng  later…  
  23. 23. Over 500 pieces of coverage
  24. 24. It became a twitter moment Shared over 48k times in 48 hours
  25. 25. Sometimes collaboration helps you reach the sky!
  26. 26. 105 pieces of coverage < 200,000 Views
  27. 27. WHY is more important than how!
  28. 28. Source: Simon Sinek
  29. 29. We make great campaigns. They’re creative, innovative, beautifully designed, and easy to use. Want to buy our services? “ ”
  30. 30. We want to be THE destination for digital pioneers. We believe in thinking differently and pushing the boundaries. The way we push the boundaries is by being brave, honest, inquisitive and accountable. We just happen to make great campaigns. Want to buy our services? “ ”
  31. 31. People don’t buy WHAT you do but WHY you do it!
  32. 32. Source: Simon Sinek
  33. 33. Facts and figures don’t drive behavior People buy WHY you do it! NOT what or HOW! What you do is just the proof.
  34. 34. Facts and figures don’t drive behavior People buy WHY you do it! NOT what or HOW! What you do is just the proof.
  35. 35. Facts and figures don’t drive behavior People buy WHY you do it! NOT what or HOW! What you do is just the proof.
  36. 36. Here’s me and Simon Sinek at an awards do…in my dreams.
  37. 37. Our WHY: “THE destination for digital pioneers”
  38. 38. GRIT

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