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INTERNATIONAL PROMOTION
MANAGEMENT
TOPIC: McDonald’s
TEAM: DEVARAJ
MANO
MCDONALD'S: A JOURNEY
THROUGH TIME
E X P L O R I N G T H E E V O L U T I O N O F A N I C O N I C B R A N D
McDonald's Origin
Fast-Food Restaurant
McDonald's was founded in 1940
by brothers Richard and Maurice
McDonald in San Bernardino,
California.
Startup story and History
Richard and Maurice McDonald in 1940, opened the primary McDonald's in
California; The siblings presented the "Speedee Service System" however, it
was not the McDonald's you know today. Ray Kroc made changes to the
siblings' business and modernized it. Seeing the huge demand for McDonald's
burgers, fries, and shakes, Kroc sensed a huge opportunity. He soon pushed
the founders of the store to embrace a franchise model.
McDonald’s Founders
Richard McDonald Maurice McDonald Ray kroc
Golden Arches Logo
• A lesson in simplicity: Simple logo works!
• The appetizing brand colors: The vibrant YELLOW
hue of the arches is more than just a design
choice; it’s a strategic application of color
psychology.
• Universality in design: The simple and stunning
McDonald’s logo achieves just that!
Golden Arches Through Time: The Evolution of McDonald's Iconic Logo
Iconic Menu Items
Big Mac - 1968
1
2
3
Contribution to Success:
⚬ Standardized recipes ensure consistent quality.
⚬ Affordable prices appeal to a wide audience.
⚬ Happy Meal targets families and drives brand
loyalty.
Happy Meal - 1979
French fries
An overview of
the McDonald’s
brand Mascots
Having a brand mascot is one
of the most effective ways to
humanize a brand. It also gives
your customers a friendly face
to associate your brand with.
Lessons in Glocalization from the McDonald’s Brand
The foundational
steps laid through the
franchising model
Understanding and
respecting local
cultures
Mindful local
partnerships
Key Milestones in McDonald's History
McDonald's
Opens its Doors
1940
The Birth of the
Fast-Food Model
Ray Kroc Joins
the McDonald's
Family
Golden Arches
Go Global
1948 1954 1955
Key Milestones in McDonald's History
Ronald Makes
His Move
1963
McDonald's
Expands
Internationally
The Big Mac
Arrives
Happy Meal
Magic
1967 1968 1979
Key Milestones in McDonald's History
Drive-Thru
Delight
1984
McCafe Brews
Up a New Era
Get Connected
at McDonald's
Mobile Ordering
Takes Off
1990 2003 2007
Key Milestones in McDonald's History
Breakfast All
Day, Every Day
2015
Skip the Line,
Order Your Own
McDelivery Going Green
2018 2020 2022
McDonald's Future
Plans in a Nutshell
Expansion
01
02
03 Technology
Menu Innovation
03
03
Social Responsibility
Brand Image
McDonald's Advertisements:
A Flavorful Journey
Creative and Smart McDonald’s
Advertisement Designs over World
McDonald’s Large Coffee: Outdoor puzzle
McDonald’s Crosswalk
McDonald’s: Wi-Fries
McDonald’s: Veggieburger
McCafe: Coffee bean
THANK YOU

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McDonald's: A Journey Through Time (PPT)

  • 2. MCDONALD'S: A JOURNEY THROUGH TIME E X P L O R I N G T H E E V O L U T I O N O F A N I C O N I C B R A N D
  • 3. McDonald's Origin Fast-Food Restaurant McDonald's was founded in 1940 by brothers Richard and Maurice McDonald in San Bernardino, California.
  • 4. Startup story and History Richard and Maurice McDonald in 1940, opened the primary McDonald's in California; The siblings presented the "Speedee Service System" however, it was not the McDonald's you know today. Ray Kroc made changes to the siblings' business and modernized it. Seeing the huge demand for McDonald's burgers, fries, and shakes, Kroc sensed a huge opportunity. He soon pushed the founders of the store to embrace a franchise model.
  • 5. McDonald’s Founders Richard McDonald Maurice McDonald Ray kroc
  • 6. Golden Arches Logo • A lesson in simplicity: Simple logo works! • The appetizing brand colors: The vibrant YELLOW hue of the arches is more than just a design choice; it’s a strategic application of color psychology. • Universality in design: The simple and stunning McDonald’s logo achieves just that!
  • 7. Golden Arches Through Time: The Evolution of McDonald's Iconic Logo
  • 8. Iconic Menu Items Big Mac - 1968 1 2 3 Contribution to Success: ⚬ Standardized recipes ensure consistent quality. ⚬ Affordable prices appeal to a wide audience. ⚬ Happy Meal targets families and drives brand loyalty. Happy Meal - 1979 French fries
  • 9. An overview of the McDonald’s brand Mascots Having a brand mascot is one of the most effective ways to humanize a brand. It also gives your customers a friendly face to associate your brand with.
  • 10. Lessons in Glocalization from the McDonald’s Brand The foundational steps laid through the franchising model Understanding and respecting local cultures Mindful local partnerships
  • 11. Key Milestones in McDonald's History McDonald's Opens its Doors 1940 The Birth of the Fast-Food Model Ray Kroc Joins the McDonald's Family Golden Arches Go Global 1948 1954 1955
  • 12. Key Milestones in McDonald's History Ronald Makes His Move 1963 McDonald's Expands Internationally The Big Mac Arrives Happy Meal Magic 1967 1968 1979
  • 13. Key Milestones in McDonald's History Drive-Thru Delight 1984 McCafe Brews Up a New Era Get Connected at McDonald's Mobile Ordering Takes Off 1990 2003 2007
  • 14. Key Milestones in McDonald's History Breakfast All Day, Every Day 2015 Skip the Line, Order Your Own McDelivery Going Green 2018 2020 2022
  • 15. McDonald's Future Plans in a Nutshell Expansion 01 02 03 Technology Menu Innovation 03 03 Social Responsibility Brand Image
  • 16. McDonald's Advertisements: A Flavorful Journey Creative and Smart McDonald’s Advertisement Designs over World
  • 17. McDonald’s Large Coffee: Outdoor puzzle