Building (and Sustaining) Impact for your Web Resource

Building (and Sustaining) Impact for your Web Resource Brian Kelly, UKOLN, University of Bath Bath Email [email_address] UKOLN is supported by: http://www.ukoln.ac.uk/web-focus/events/workshops/arlis-2007-05/ Acceptable Use Policy Recording this talk, taking photographs, and discussions using blogs, instant messaging, etc. is permitted providing distractions to others is minimised. Also a Creative Commons licence for the talk and slides is available - as this can maximise impact of my ideas! This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Resources bookmarked using ‘ arlis-2007-05 ' tag

Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

About This Talk ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Introduction

About The Speaker ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Introduction

Building Impact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Building Impact Not covered

Simple Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Building Impact http://www.rnib.org.uk/xpedio/groups/public/documents/code/ InternetHome.hcsp Address of RNIB Home Page

Search Engine Optimisation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Building Impact

Your Responsibilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Building Impact http://www.cultivate-int.org/ http://www.cultivate-eu.org/ A Web site isn’t just for the funding period! (it’s unfortunate that EU-funded cultural heritage projects make such mistakes)

Review ,[object Object],[object Object],[object Object],[object Object],[object Object],Building Impact

Web Statistics ,[object Object],[object Object],[object Object],[object Object],http://ukwebfocus.wordpress.com/ Use of SiteMeter and ClustrMap Web usage statistics services on UK Web Focus blog (together with statistics provided by blog service)

Usage Statistics ,[object Object],[object Object],[object Object],Usage Statistics Issues: Is popularity of Web site based on "wrong hits" and growth reflects growth in Internet usage? How can we aggregate usage data in a meaningful way? ,[object Object],[object Object]

Usage Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Usage Statistics

Impact Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Impact Analysis

Types Of Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Let's use a case study for the Institutional Web Management Workshop (IWMW) 2006 Web site – an annual 3 day event for University Web managers Impact Analysis

Link Popularity ,[object Object],[object Object],[object Object],[object Object],Note that you can receive a monthly email report, which can provide information on trends It may be desirable to remove links from your own Web site, otherwise growth may just reflect growth in your site Many site analysis tools now provide RSS feeds. This can help Web managers in their monitoring activities http://www.linkpopularity.com/

Search Analysis ,[object Object],[object Object],Impact Analysis ,[object Object],[object Object],[object Object],[object Object],Note that having access to recent comments allows you to respond rapidly.

Talking To Users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Impact Analysis – Manual Techniques

Using Blogs ,[object Object],Impact Analysis http://j4.livejournal.com/2006/06/19/ Blogs provides good indication of user satisfaction and of impact analysis of event "I've come back with ideas to …" ,[object Object],http://www.meanboyfriend.com/overdue_ideas/ 2006/06/10_years_of_the.html ,[object Object],Official Bloggers has proved useful: set a standard for others; claimed a tag in tag space; shown benefits of trust; …

Being Open ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Impact Analysis http://www.ukoln.ac.uk/web-focus/events/ workshops/webmaster-2006/publicity/

Providing Mashups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Impact Analysis http://upcoming.org/event/69469/ Providing details of your exhibitions allows 3 rd party services to promote your service for free 

Building A Community ,[object Object],[object Object],[object Object],[object Object],http://www.frappr.com/iwmw2006 Web 2.0 services such as Frappr, Blogger, MySpace, etc. allow Web communities to be easily set up (and may be particularly valuable to the 'Net Generation')

Sharing Resources ,[object Object],[object Object],[object Object],http://del.icio.us/lisbk Who else has bookmarked the ARLIS home page? What else have they bookmarked?

Maximising Impact & Web 2.0 ,[object Object],[object Object],[object Object],[object Object],Impact Analysis and Web 2.0

The Bigger Picture ,[object Object],Usage Analysis ,[object Object],[object Object],[object Object],Bigger Picture User Testing ,[object Object],[object Object],[object Object],Impact Analysis ,[object Object],[object Object],[object Object],Richer Functionality ,[object Object],[object Object],[object Object]

Exploiting Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Richer Functionality

Brooklyn Museum Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Building an On-line Community at the Brooklyn Museum: A Timeline , N. J. Caruth and S. Bernstein, <http://www.archimuse.com/mw2007/papers/caruth/caruth.html> http://www.flickr.com/photos/ brooklyn_museum/sets/...

Issues You May Face ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Building (and Sustaining) Impact for your Web Resource

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