Web 2.0 Strategies for Research Communities

Web 2.0: What Can It Offer The Research Community? (or let’s stop talking and start doing!) Brian Kelly UKOLN University of Bath Bath Email [email_address] UKOLN is supported by: http://www.ukoln.ac.uk/web-focus/events/meetings/pparc-2007-03/ Acceptable Use Policy Recording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, Blogs, SMS, etc. is permitted providing distractions to others is minimised. This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Resources bookmarked using ‘ pparc-2007-03 ' tag

About Me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web 2.0 ,[object Object],[object Object],Web2MemeMap, Tim O’Reilly, 2005 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.0

Blogs ,[object Object],[object Object],[object Object],[object Object],Web 2.0 Openness Syndication Collaboration Key Characteristics http://www.engineeringbritain.com/space/ archives/66-Shooting-for-the-Moon.html http://typolis.net/science/tags/space How could blogs be used: reflections by the researchers; education for the general public; publicity & PR (corporate blogs); …

Blogs - Reading ,[object Object],[object Object],[object Object],[object Object],Web 2.0 Bloglines – a Web-based Blog reader. You are informed of changes since you last viewed the page. http://www.bloglines.com/myblogs Openness Syndication Collaboration BlogBridge – a desktop Blog reader. You are informed of changes since you last viewed the page.

Blogs – Engaging With Users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://ukwebfocus.wordpress.com/ 2007/01/25/experiments-with-meebo/ Blogs aren’t just one-way publishing, but an implementation of Tim Berners-Lee’s vision of a collaborative Web

What Are They Saying About Us? ,[object Object],[object Object],[object Object],Web 2.0 Find out what bloggers have been saying about your blog or your Web site – possibly minutes after they’ve said it. You can then take the praise – or issue a rebuttal in a timely fashion http://www.pparc.ac.uk/

Finding Resources ,[object Object],[object Object],[object Object],[object Object],Web 2.0 RSS Syndication http://www.technorati.com/ … What do users want: the home page and what people are saying today. Google & Technorati are valuable tools, so organisations should ensure that their Web site can be found in both. A search for “JISC” finds a posting from 1 hour ago Note you can receive RSS alerts of new search results http://www.technorati.com/search/jisc

Wikis ,[object Object],[object Object],[object Object],Web 2.0 Writely – Web-based word processor or Wiki? Does it matter, it does the job http://www.writely.com/ Openness Syndication Collaboration http://www.ukoln.ac.uk/interop-focus/community/index/ IWMW2006_Discussion_Group_Notes_for_Group_A ,[object Object],Remember when notes were trapped in the non-interoperable world of flip charts & paper. This need no longer be the case. ,[object Object],http://www.ukoln.ac.uk/interop-focus/community/index/ IWMW2006_Information_About_Social_Aspects

Wikipedia ,[object Object],http://en.wikipedia.org/wiki/PPARC … and also a well-linked Web site, which boosts Google rankings (Wikipedia link in top 10 Google search for “PPARC”)

Sharing - Flickr ,[object Object],[object Object],[object Object],Web 2.0 http://www.flickr.com/search/ ?w=all&q=iwmw2006&m=text Openness Network effect Syndication Collaboration http://www.flickr.com/photos/tags/ iwmw2006/interesting/?page=6

Sharing – del.icio.us ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.0 Openness Network effect Syndication Collaboration Note how the bookmarks can be embedded (‘mashed-up’) elsewhere http://del.icio.us/lisbk/pparc-2007-02-07 Who else has bookmarked this resources? What are their interests? (I may have similar interests) How many have bookmarked my resource?

Microformats ,[object Object],[object Object],[object Object],Web 2.0 http://www.ukoln.ac.uk/web-focus/events/ workshops/webmaster-2006/sessions/kelly World Cup Web site also has microformats. This avoids the cumbersome downloading dates, entering calendar, selecting import, finding file, … http://www.worldcupkickoff.com/england/ Tags Collaboration

[object Object],[object Object],[object Object],[object Object],Web As A Platform ,[object Object],[object Object],Web 2.0 http://upcoming.org/event/69469/ Other people can take my data and use it to provide my event. They also provide additional functionality for me  Network Users Tags Collaboration

Creative Commons ,[object Object],[object Object],[object Object],Web 2.0 http://www.ukoln.ac.uk/web-focus/events/ workshops/webmaster-2006/publicity/ Openness Tags Collaboration Note that the openness is a key aspect of Web 2.0: open source; open standards and open content can all help to bring benefits through maximising usage of services

Mapping Services & The Web ,[object Object],[object Object],[object Object],[object Object],Web 2.0

Google Maps Mashups ,[object Object],[object Object],[object Object],Web 2.0 http://www.ukoln.ac.uk/web-focus/events/ workshops/webmaster-2006/maps/ Openness Mashup APIs http://northumbria.ac.uk/browse/radius5/ More sophisticated mapping applications are being developed, such as Radius 5 at Northumbria Univ.

Location Metadata (1) ,[object Object],Web 2.0 Openness Mashup Open source APIs Why don't all our organisation provide location data in this way? Note issues about quality of data & responsibilities for providing the data (e.g. is this the right address?) http://www.ukoln.ac.uk/web-focus/ events/meetings/pparc-2007-02-07/ How? Install Greasemap script & add: <meta name="geo.position" content="51.569014,-1.774464" /> <meta name="geo.placename" content=“PPARC, Swindon" /

Location Metadata (2) ,[object Object],Web 2.0 Openness Sharing Open standards Always beta http://geourl.org/near?p=http://www.ukoln.ac.uk/web-focus/events/meetings/pparc-2007-02-07/ Note that the software described is not the important feature – it's the data and the use of open standards that's important. New software and services will come and go (remember 'always beta') ,[object Object],[object Object],[object Object]

Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.0 Communications Clean URIs http://www.gabbly.com/ Note Gabbly can’t be used on PPARC Web site due to JavaScript in PPARC pages. Is this a wise decision?

Web 2.0 Backlash ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.0: It’s a silly name. It’s just a marketing term. There are lots of poor Web 2.0 services. There wasn’t a Web 1.0. What follows it? It does have a marketing aspect – and that’s OK. It isn’t formally defined – it describes a pattern of related usage. There will be poor (and good) Web 2.0 services – just like anything else. Any usage will arrive at a follow-up term. Deployment Challenges

Takeup Of New Technologies ,[object Object],Developers Rising expectations Trough of despair Service plateau Enterprise software Large budgets … Early adopters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Let’s now look at approaches for avoiding the chasm

Beware The IT Fundamentalists ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],IT Services Barrier

The Librarian Fundamentalists ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Library Barrier

Deployment Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Deployment Challenges

Staff Development ,[object Object],[object Object],[object Object],[object Object],[object Object],Deployment Challenges http://podcasts.alablog.org/blog/ _archives/2006/4/12/1881517.html

Syndication ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.ukoln.ac.uk/qa-focus/rss/ RSS can be produced for legacy (cleanish) HTML pages using tools such as RSSxl http://ukwebfocus.wordpress.com/ Your content could be here (but only if you have a feed!) Have feeds for your news, publications, vacancies, funding opportunities, staff lists, …

Wikipedia ,[object Object],[object Object],[object Object],[object Object],[object Object],Opportunities You’ve an entry in Wikipedia  But do you have a video clip in YouTubes? http://en.wikipedia.org/wiki/PPARC

IWMW 2006 & Risk Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Deployment Strategy

Tools For Your Staff ,[object Object],All these FireFox extensions are available for free! ,[object Object],[object Object],[object Object],[object Object]

Why Not? JISC Adapted from Washington Post cartoon JISC Civil Service prefers ‘best of breed’ systems Where’s the vendor’s roadmap? Google might go bankrupt I want to develop stuff so I’ll always have a job) This Web 2.0 thing is simple to use and can provide lots of benefits! Why Not?

Web 2.0 & Science ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://moon.google.com/ http://www.connotea.org/tag/ Gravitational%20lenses Connotea : a collaborative bookmarking service for researchers; share bookmarks; annotate; …

Approaches To Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Supporting a Bottom-Up Approach: Bloggers must define a policy and state how the organisation will be safe from possible misuse http://ukwebfocus.wordpress.com/ blog-policies/

PPARC 2.0 ,[object Object],[object Object],[object Object],[object Object]

Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conclusions

Web 2.0 Strategies for Research Communities

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