The document discusses using social media like Twitter and blogs to promote online resources. It suggests creating Wikipedia pages and blog posts about your organization to improve search engine visibility. Twitter can be used to announce new blog posts and resources, and increase traffic to your site by encouraging retweets. Monitoring blogs and social media can provide feedback and insights into your organization's brand and reputation.
Want to know the basics of Twitter, and then take it a bit further? Here's my take on the popular microblogging platform, and what you need to know to make the most of it.
Want to know the basics of Twitter, and then take it a bit further? Here's my take on the popular microblogging platform, and what you need to know to make the most of it.
Part One of presentation used in a Web 2.0 / Library 2.0 familiarisation session for Dublin City Public Libraries' staff, 2007. Thanks in particular to H for use of some content.
This webinar focuses on the usage of Social Software and Web2.0 for teaching and learning. The webinar gives an overview on available web-tools and services that are useful for teaching and learning. The broad range of social media applications enables new forms of online interaction. They are suited to work together, to support creating content, and to share it in your community. In order to transfer these opportunities to education we will identify applicaton scenarios, good practices, and discuss opportunities and limitations of the tools and services for their effective use.
Strategic scenarios in digital content and digital businessMarco Brambilla
This lesson was given in May 2009 at MIP, Politecnico di Milano. The audience included members of the Acer academy program.
Rights on reused content are maintained by respective owners.
See further information on my activity at:
http://home.dei.polimi.it/mbrambil/
and:
http://twitter.com/marcobrambi
Web 2.0, library 2.0, librarian 2.0, innovative services for sustainable car...Cheryl Peltier-Davis
Abstract
Caribbean libraries are being challenged to adapt to changes in the external environment. Challenges in the form of budget cuts and shrinking resources, retraining staff and reorganizing workflows, delivering traditional and innovative services to an Internet -savvy consumer, and competition from aggressive rival information services such as Google. As a result of these and other challenges in this increasingly complex and virtual environment, library administrators have been coerced into becoming more creative in their attempt to provide new and improved facilities, products and services. This paper analyses the linkages between Web 2.0, Library 2.0 and Librarian 2.0 and discusses the benefits of developing library services centered on the Web 2.0 model. The paper identifies specific Web 2.0 technologies such as blogs, wikis, social networks, folksonomies (tagging and tag clouds), RSS feeds, podcasts, instant messaging and mashups and suggests ways Caribbean libraries can harness and integrate these technologies to provide innovative and sustainable library services. The paper also provides a comprehensive resource list of these emerging technologies which are available free on the Internet.
Breaking Down Walls in Enterprise with Social SemanticsJohn Breslin
Keynote Talk at the Workshop on New Trends in Service Oriented Architecture for massive Knowledge processing in Modern Enterprise (SOA-KME 2012) / Palermo, Italy / 6th July 2012
Maximising Online Resource Effectiveness Workshop Session 4/8 Using the socia...Platypus
Alternative (Brian's) Session 4/8. Using the social web. The Strategic Content Alliance, JISC sponsored workshops on Maximising Online Resource Effectiveness, held on different occasions throughout 2010 and delivered by Netskills.
Using the Social Web to Maximise Access to your Resourceslisbk
Slides for workshop session A2 at UKOLN's IWMW 2009 on "Using the Social Web to Maximise Access to your Resources".
See http://iwmw.ukoln.ac.uk/iwmw2009/sessions/kelly/
Part One of presentation used in a Web 2.0 / Library 2.0 familiarisation session for Dublin City Public Libraries' staff, 2007. Thanks in particular to H for use of some content.
This webinar focuses on the usage of Social Software and Web2.0 for teaching and learning. The webinar gives an overview on available web-tools and services that are useful for teaching and learning. The broad range of social media applications enables new forms of online interaction. They are suited to work together, to support creating content, and to share it in your community. In order to transfer these opportunities to education we will identify applicaton scenarios, good practices, and discuss opportunities and limitations of the tools and services for their effective use.
Strategic scenarios in digital content and digital businessMarco Brambilla
This lesson was given in May 2009 at MIP, Politecnico di Milano. The audience included members of the Acer academy program.
Rights on reused content are maintained by respective owners.
See further information on my activity at:
http://home.dei.polimi.it/mbrambil/
and:
http://twitter.com/marcobrambi
Web 2.0, library 2.0, librarian 2.0, innovative services for sustainable car...Cheryl Peltier-Davis
Abstract
Caribbean libraries are being challenged to adapt to changes in the external environment. Challenges in the form of budget cuts and shrinking resources, retraining staff and reorganizing workflows, delivering traditional and innovative services to an Internet -savvy consumer, and competition from aggressive rival information services such as Google. As a result of these and other challenges in this increasingly complex and virtual environment, library administrators have been coerced into becoming more creative in their attempt to provide new and improved facilities, products and services. This paper analyses the linkages between Web 2.0, Library 2.0 and Librarian 2.0 and discusses the benefits of developing library services centered on the Web 2.0 model. The paper identifies specific Web 2.0 technologies such as blogs, wikis, social networks, folksonomies (tagging and tag clouds), RSS feeds, podcasts, instant messaging and mashups and suggests ways Caribbean libraries can harness and integrate these technologies to provide innovative and sustainable library services. The paper also provides a comprehensive resource list of these emerging technologies which are available free on the Internet.
Breaking Down Walls in Enterprise with Social SemanticsJohn Breslin
Keynote Talk at the Workshop on New Trends in Service Oriented Architecture for massive Knowledge processing in Modern Enterprise (SOA-KME 2012) / Palermo, Italy / 6th July 2012
Maximising Online Resource Effectiveness Workshop Session 4/8 Using the socia...Platypus
Alternative (Brian's) Session 4/8. Using the social web. The Strategic Content Alliance, JISC sponsored workshops on Maximising Online Resource Effectiveness, held on different occasions throughout 2010 and delivered by Netskills.
Using the Social Web to Maximise Access to your Resourceslisbk
Slides for workshop session A2 at UKOLN's IWMW 2009 on "Using the Social Web to Maximise Access to your Resources".
See http://iwmw.ukoln.ac.uk/iwmw2009/sessions/kelly/
Slides for a talk on "Using Social Media to Promote 'Good News'" given by Brian Kelly, UKOLN at a media conference for the Arts and Humanities Research Council (AHRC) held at Queen Mary, University of London, London on 17 April 2012.
See http://www.ukoln.ac.uk/web-focus/events/conferences/ahrc-social-media-2012/
Managing New Technologies: The Challenge Of Web 2.0lisbk
Slides for a workshop session on \"Managing New Technologies: The Challenge Of Web 2.0\" given at the Umbrella 2007 conference.
See http://www.ukoln.ac.uk/web-focus/events/conferences/umbrella-2007/
Strategies and implementation of web 2.0 in the mining industryZoeMM
Overview of strategies and opportunities to implement social media in the mining industry. Presented at the Summit of Mining Communities in 2009 (Butte, Montana)
Can We Mine JISCMail Lists? Can We Talk About MailMine?lisbk
Slides for a brief presentation on "Can We Mine JISCMail Lists? Can We Talk About MailMine?" which will be given by Brian Kelly, UKOLN at the "Working With Text Workshop" workshop which is co-located with the Open Repositories 2012 conference on 9 July 2012..
See www.ukoln.ac.uk/web-focus/events/conferences/or12/working-with-text
How to be a Connected Remote Worker in 10 Easy StepsMarieke Guy
Presentation given at 'Improving Services and Reducing Costs Through Flexible Working', Edgbaston Cricket Ground, Public Sector Forums
Tuesday 23rd June 2009
by Marieke Guy, Research Officer, UKOLN
Identifying and Responding to Emerging Technologieslisbk
Slides for a talk on "Identifying and Responding to Emerging Technologies" to be given by Brian Kelly, UKOLN at the IWMW 2012 event to be held in Edinburgh on 18-20 June 2012.
See http://iwmw.ukoln.ac.uk/iwmw2012/sessions/jisc-observatory/
Building and Sustaining a Community using the Social Weblisbk
Slides for a talk on "Building and Sustaining a Community using the Social Web" given by Brian Kelly, UKOLN at a UCISA SSG Communications Group Conference on "Using Social Media to Communicate" held at Austin Court, Birmingham on 18 January 2012.
See http://www.ukoln.ac.uk/web-focus/events/workshops/ucisa-ssg-2012/
Empowering Users and Institutions: A Risks and Opportunities Framework for Ex...lisbk
Slides for a talk on "Empowering Users and Institutions: A Risks and Opportunities Framework for Exploiting the Social Web" given by Brian Kelly, UKOLN at the Cultural Heritage Online 2009 Conference held in Florence on 15-16 December 2009.
See http://www.ukoln.ac.uk/cultural-heritage/events/cultural-heritage-online-2009/
Social Media: For Ourselves and For Our Customerslisbk
Slides for a talk on "Social Media: For Ourselves and For Our Customers" given by Brian Kelly, UKOLN at the UCISA Support Services Conference held in Crewe on 10-12 July 20-12.
See http://www.ukoln.ac.uk/web-focus/events/conferences/ucisa-support-service-2012/
Slides for a talk on "Making Sense of the Future" given by Brian Kelly, UKOLN at the ILI 2012 (#ILI2012) conference held at Olympia, London on 30-31 October 2012.
See http://www.ukoln.ac.uk/web-focus/events/conferences/ili-2012/a101/
Slides for a talk on "Demystifying the Social Web" given by Brian Kelly, UKOLN at the Readeast's "R-e-@ding: reaching out to readers in a digital world" Conference held in Flitwick on 26 November 2009.
See http://www.ukoln.ac.uk/cultural-heritage/events/readeast-2009/
Tips, tricks and things to consider when snapping away. Whether you’re a smartphone photographer or a DSLR geek, you’ll benefit from practical tips that will make your photos stand out.
Digital storytelling for the flipped classroomJISC Netskills
A 45 minute presentation to the RSC Scotland and Scotland's Colleges conference: "Connected for Learning: Flipping the Classroom" - 20th December 2011. Delivered by Chris Thomson
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
2. http://www.ukoln.ac.uk/web-focus/events/workshops/sca-seo-201004/
Maximising the Effectiveness of Your Online Resources:
Exploiting the Social Web to
Promote Your Resources
Brian Kelly Acceptable Use Policy
Recording this talk, taking photos,
UKOLN discussing the content using Twitter,
University of Bath blogs, etc. is permitted providing
Bath, UK distractions to others is minimised.
Email:
b.kelly@ukoln.ac.uk
Blog:
http://ukwebfocus.wordpress.com/ Twitter:
Gowalla: (new) http://twitter.com/briankelly/
http://gowalla.com/users/briankelly/ http://twitter.com/ukwebfocus/
UKOLN is supported by:
This work is licensed under a Attribution-
NonCommercial-ShareAlike 2.0 licence (but
note caveat)
A centre of expertise in digital information management www.ukoln.ac.uk
3. About Me
Brian Kelly:
• JISC-funded Web adviser to UK
HE/FE sector
• Based at UKOLN, a national
centre of expertise in digital
information management
• Involved in Web since Jan 1993
• Over 300 presentations given
since 1997
• ~700 blog posts since Nov
2006
• Current areas of interest
include Web 2.0, Web
standards & Web accessibility
A centre of expertise in digital information management www.ukoln.ac.uk
2
4. Using Tools I Talk About
Use of Web 2.0
technologies &
approaches:
• RSS feeds for
structured information
• Geo-location data
• Exploitation of 3rd
party services
• Openness of
resources
• Risk assessment /
management
approaches
Talks given in 2009 covered Web 2.0,
accessibility & standards.
Note also use of information managementblogs, YouTube, Twitter, …
A centre of expertise in digital blogs, video www.ukoln.ac.uk
3
5. Revisiting SEO
Web sites
Google
(Live Search
Bing, …)
Real Databases
world
Summary of key approaches:
• Apply various techniques to Web resources to
Directories make resources easier to find in Google, …
• Resources may include organisational Web suites,
third party Web sites, databases, …
• Resources may also include real world objects
and ideas (i.e. your museum, your research ideas,
…)
• Based on understanding of importance of Google
to end users
A centre of expertise in digital information management www.ukoln.ac.uk
4
6. Beyond SEO
Web sites
Social Services
(Facebook,
Slideshare,
Twitter, …)
Real Databases
world
Summary of key approaches:
Directories • Make use of social networking services which
people may use of discuss your services
• Services may include Facebook, MySpace,
Slideshare, Twitter, …
• No need to touch your Web sites (so useful if you
can’t!)
• Based on understanding of popularity of SNs and
A centre of expertise in digital information management www.ukoln.ac.uk and sharing
people’s interests in chatting
5
8. It’s About The Individual!
A centre of expertise in digital information management www.ukoln.ac.uk
7
9. It’s About The Individual!
Focus of the Social Web
is the individual.
Challenges posed:
• ‘It’s my space’
• ‘Sustainability
• Privacy
• Editorial control
• Branding
• …
A centre of expertise in digital information management www.ukoln.ac.uk
7
10. Web 2.0 Web 2.0
What Is Web 2.0?
Marketing term (derived from observing 'patterns') rather
than technical standards - “an attitude not a technology”
Characteristics Of Web 2.0
• Network as platform
• Always beta
• Clean URIs
• Remix and mash-ups
Syndication (RSS)
• Architecture of participation
Blogs & Wikis
Social networking
Social tagging
(folksonomies)
• Trust and openness
Web2MemeMap, Tim O’Reilly,
A centre of expertise in digital information management www.ukoln.ac.uk
82005
11. Web 2.0 Web 2.0
What Is Web 2.0?
Marketing term (derived from observing 'patterns') rather
than technical standards - “an attitude not a technology”
Characteristics Of Web 2.0
• Network as platform
• Always beta
• Clean URIs
• Remix and mash-ups
Syndication (RSS)
• Architecture of participation
Blogs & Wikis
Social networking
Social tagging
(folksonomies)
• Trust and openness
Web2MemeMap, Tim O’Reilly,
A centre of expertise in digital information management www.ukoln.ac.uk
82005
12. Wikis What Does Google Find?
Pages in Wikipedia
are Google-friendly
•First 3rd party Web
site for search for
‘British Library’ is
from Wikipedia
A centre of expertise in digital information management www.ukoln.ac.uk
9
13. Wikis What Does Google Find?
Pages in Wikipedia
are Google-friendly
•First 3rd party Web
site for search for
‘British Library’ is
from Wikipedia
•Similar results found
for a search for
‘British Postal
Museum’
A centre of expertise in digital information management www.ukoln.ac.uk
9
14. Wikis Exploiting Wikipedia (1)
Is your
organisation
listed in
Wikipedia?
If not you are
missing out on a
(free) marketing
opportunity.
A centre of expertise in digital information management www.ukoln.ac.uk
10
15. Exploiting Wikipedia (2)
Your entry may have
created by someone
who doesn’t work for
your organisation
Here’s a simple
example of a
Wikipedia entry.
A centre of expertise in digital information management www.ukoln.ac.uk
11
16. Exploiting Wikipedia (2)
Your entry may have
created by someone
who doesn’t work for
your organisation
Here’s a simple
example of a
Wikipedia entry.
Looking at the page
history we can see
when it was created
and by whom.
A centre of expertise in digital information management www.ukoln.ac.uk
11
17. Exploiting Wikipedia (2)
Your entry may have
created by someone
who doesn’t work for
your organisation
Here’s a simple
The original page may have example of a
been embarrassing. Wikipedia entry.
How long might this page have
Looking at the page
been promoting your
history we can see
museum?
when it was created
and by whom.
A centre of expertise in digital information management www.ukoln.ac.uk
11
18. Exploiting Wikipedia (2)
Your entry may have
created by someone
who doesn’t work for
your organisation
Here’s a simple
The original page may have example of a
been embarrassing. Wikipedia entry.
How long might this page have
Looking at the page
been promoting your
history we can see
museum?
when it was created
and by whom.
Conclusions: Doing nothing may not be an option! And would
you allow inaccurate information to be published in a popular
print publications? in digital information management www.ukoln.ac.uk
A centre of expertise
11
19. Wikis Exploiting Wikipedia (3)
How to proceed:
• How to create pages: See Museums and
Wikipedia paper, J Bowden from MW 2007.
• No Wikipedia reputation: Get ID and be a good
Wikipedia citizen first.
• Entry flagged as ‘marketing’: You’ve copied your
marking material, haven’t you! Work with your
peers to avoid ‘the best’, ‘the leading’, …
Note: This
is now
A centre of expertise in digital information management www.ukoln.ac.uk
fixed
12
20. Blogs Why Blog?
Multiple reasons for blogging (not all to do
with maximising access to resources and
ideas):
• Reflection
• Dissemination
• Engagement
• News and alerts
• Note-taking
• Experimentation
• ‘Think out loud’
• Personal development
• Syndication
•…
Jo Alcock (librarian at Wolverhampton University) has a blog which
allows her to engage with her users on library developments and
solicit of expertise in digital information management www.ukoln.ac.uk
A centre
feedback
13
21. Blogs Why I Blog
Reasons mentioned
previously.
In addition:
• Talk about plans for
new ‘stuff’ (events,
papers, ideas, …)
• Talk and ‘stuff’ I’ve
delivered (as
illustrated)
Use of a blog allows this
to be:
• Commented on
• Syndicated
• Repurposed
A centre of expertise in digital information management www.ukoln.ac.uk
14
22. The Paper In The Repository
The paper in the
repository can fail
to engage with
potential interested
parties (especially
if the paper is
embargoed)
A centre of expertise in digital information management www.ukoln.ac.uk
15
23. Facilitating The Discussion
The blog post about
the paper can
engage a wider
audience …
A centre of expertise in digital information management www.ukoln.ac.uk
16
24. Facilitating The Discussion
The blog post about
the paper can
engage a wider
audience …
and encourage
discussion and
debate ..
A centre of expertise in digital information management www.ukoln.ac.uk
16
25. Facilitating The Discussion
The blog post about
the paper can
engage a wider
audience …
and encourage
discussion and
debate ..
and provide links to
discussions taking
place elsewhere
A centre of expertise in digital information management www.ukoln.ac.uk
16
26. Best Practices For Bloggers
Examples of best practices:
• Have a blog policy (e.g.
‘Don’t be stupid’)
• Define the scope and
target audience
• Link to others
• Allow comments
• Respond to comments
• Decide on team or
individual blog
•…
See UKOLN’s Cultural Heritage
IntroBytes briefing documents
A centre of expertise in digital information management www.ukoln.ac.uk
17
27. Best Practices For Bloggers
Examples of best practices:
• Have a blog policy (e.g.
‘Don’t be stupid’)
• Define the scope and
target audience
• Link to others
• Allow comments
• Respond to comments
• Decide on team or
individual blog
http://www.ukoln.ac.uk/cultural-heritage/documents/ •…
See UKOLN’s Cultural Heritage
IntroBytes briefing documents
A centre of expertise in digital information management www.ukoln.ac.uk
17
28. Blogs From A Distance Blog
A centre of expertise in digital information management www.ukoln.ac.uk
18
29. Blogs From A Distance Blog
Chris Sexton, IT Service’s Director
at University of Sheffield & current
UCISA chair
Her blog:
• Outlines senior management
strategic thinking
• Embed title and link to my most
recent blog post
A centre of expertise in digital information management www.ukoln.ac.uk
18
30. Blogs Reading, Even If Not Blogging
Negative impact – the
bad things they say
about your stuff
Can be useful to
monitor:
•Your brand
•Your ideas
•Your reputation
•Your stuff
•….
Some minor criticisms from Stephen Downes, a
well-read Canadian e=learning guru
A centre of expertise in digital information management www.ukoln.ac.uk
19
31. Blogs Reading, Even If Not Blogging
Negative impact – the
bad things they say
about your stuff
Can be useful to
monitor:
•Your brand
•Your ideas
•Your reputation
•Your stuff
•….
Some minor criticisms from Stephen Downes, a A speedy reply, and a
well-read Canadian e=learning guru positive response
A centre of expertise in digital information management www.ukoln.ac.uk
19
32. Twitter What Can Twitter Offer?
A centre of expertise in digital information management www.ukoln.ac.uk
20
33. Twitter What Can Twitter Offer?
A centre of expertise in digital information management www.ukoln.ac.uk
20
34. Twitter What Can Twitter Offer?
A centre of expertise in digital information management www.ukoln.ac.uk
20
35. Twitter What Can Twitter Offer?
Promoting blog
post about possible
event.
Brief - designed for
retweeting (RT)
Should you add
“Please RT”?
A centre of expertise in digital information management www.ukoln.ac.uk
21
36. Twitter What Can Twitter Offer?
“OMG they’re
criticising us – and
this is being
retweeted to new
groups!”
Note you don’t have
to respond (but you
may address issues
raised)
A centre of expertise in digital information management www.ukoln.ac.uk
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37. Twitter Writing Style
New blog post published which I hope to gain a wide
audience for.
Announcement tweeted.
First draft
“Respect Copyright (and Subvert It!)" My thoughts on copyright
and openness in light of the #digitalbritain report http://bit.ly/
4XOMJ”
Second draft:
“Respect Copyright (and Subvert It!)" Thoughts on copyright &
openness in light of #digitalbritain report http://bit.ly/4XOMJ”
A centre of expertise in digital information management www.ukoln.ac.uk
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38. Twitter Writing Style
New blog post published which I hope to gain a wide
audience for.
Announcement tweeted.
First draft
“Respect Copyright (and Subvert It!)" My thoughts on copyright
and openness in light of the #digitalbritain report http://bit.ly/
4XOMJ”
Second draft:
“Respect Copyright (and Subvert It!)" Thoughts on copyright &
openness in light of #digitalbritain report http://bit.ly/4XOMJ”
Rationale:
• Allow retweeting in entirety
• Clause which can be removed
(“in light of #digitalbritain report”)
to allow for commentary (e.g. “great post”)
A centre of expertise in digital information management www.ukoln.ac.uk
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39. Twitter Twitter – Some Evidence
Personal experience
• Most popular post on
UKOLN’s Cultural heritage
blog in May 2009:
“Explaining the Risks and
Opportunities Framework”
• Announced on Twitter at 08.55 on 21st May 2009:
Blog post explaining the Risks & Opportunities
Framework published at http://tinyurl.com/p72kld
“I haven’t got the time to use Twitter. And it can’t
A justify the ROI” information management www.ukoln.ac.uk
centre of expertise in digital Really?
24
40. Twitter Twitter – Further Evidence
Where are the visits coming from?
As the top post has been tweeted, possibly the visits are
from a Twitter client (rather than the Twitter Web site)
A centre of expertise in digital information management www.ukoln.ac.uk
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41. “The Power Of Passed Links”
The Value Of Twitter Is In “The Power Of Passed
Links”
Wilson predicts that at current growth rates, Twitter
“will surpass Google for many websites in the next
year.” And that just as nearly every site on the Web
has become addicted to Google juice, they will
increasingly try to find ways to get more links from
Twitter. Because Twitter equals traffic. …
Moreover, he asserts that these Twitter links “convert
better” than search links because they are often pre-
filtered and come in the form of a recommendation
from someone you are following.
TechCrunch, June 2009
A centre of expertise in digital information management www.ukoln.ac.uk
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42. Slides Slides To Engage Users
Slides designed to allow
users to make use of content
and links:
• AUP giving permission to
reuse content & exploit
WiFi network to discuss
content
• Hyperlinks in slides
• Link to master copy
provided in title slide and
footer in handout
• Tag used in del.icio.us to
bookmark resources (no
The PowerPoint file is a live resource which
need to copy URLs)
can be easily accessed, discussed and
provide links to relevant resources during a
talk and subsequently.
A centre of expertise in digital information management www.ukoln.ac.uk
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43. Slideshare Slideshare To Promote Ideas
I use Slideshare to maximise awareness
of ideas in papers I deliver at conferences.
Approaches:
• Slides uploaded in advance
(accessibility benefits)
• Allow slides to be embedded in blogs,
Web pages, …
• Text, tags, links & metadata to support
searching & provide context
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44. What About Video?
Increasingly users
want video
content – and are
likely to use
Google or
YouTube to find
videos
Google Video might have been an obvious place to
store videos – but it is how being deprecated
A centre of expertise in digital information management www.ukoln.ac.uk
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45. YouTube
Want to make your
University
appealing to
potential students?
They’re likely to
look at YouTube
What will they find?
A centre of expertise in digital information management www.ukoln.ac.uk
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46. YouTube
Want to make your
University
appealing to
potential students?
They’re likely to
look at YouTube
What will they find?
Student-published videos may appeal to potential students –
but the approaches (drunkenness, copyrighted sound clips,
etc.) won’t be used digital information management www.ukoln.ac.uk
A centre of expertise in officially
31
47. YouTube
Want to make your
University
appealing to
potential students?
They’re likely to
look at YouTube
What will they find?
Student-published videos may appeal to potential students –
but the approaches (drunkenness, copyrighted sound clips,
etc.) won’t be used digital information management www.ukoln.ac.uk
A centre of expertise in officially
31
48. Your Institutional Video
Is it worth trapping
your marketing videos
in your institutional
Web site?
The SEO tips for
enhancing the visibility
of your videos in
YouTube follow well-
“Given that YouTube is by far the most popular established guidelines
video website, you should be publishing videos
there (even if you are a B2B company like (e.g. title, description,
HubSpot ” tags, …)
A centre of expertise in digital information management www.ukoln.ac.uk
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49. What About Facebook? (1)
Should you have a
Facebook presence for
your organisation?
What are the reasons
for having a presence in
Fb?
What are the concerns?
Do the advantages
outweigh the
disadvantages?
Nos. in June 2009 –
21,760 in Apr 2010
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50. Risks of Doing Nothing
Webinar held on
16 June 2009
Advice for US
Universities on how to
exploit social
networks
A centre of expertise in digital information management www.ukoln.ac.uk
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51. Risks of Doing Nothing
Webinar held on
16 June 2009
Advice for US
Universities on how to
exploit social
networks
What are the
risks of being
left behind?
Must a
service be
100% ‘pure’
before
choosing to
A centre of expertise in digital information management www.ukoln.ac.uk use it?
34
52. Brooklyn Museum Case Study
Brooklyn Museum blog – with post about their iPhone
App. Also centre ofease ofinbookmarking, user feedback, …
A note expertise digital information management www.ukoln.ac.uk
35
53. Brooklyn Museum Case Study
A centre of expertise in digital information management www.ukoln.ac.uk
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54. Brooklyn Museum Case Study
Note their
presence in
Facebook …
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37
55. Brooklyn Museum Case Study
Brooklyn Museum
have also
developed a
Facebook
application
(Artshare) which
allows their
resources to be
embedded on
other Facebook
pages
A centre of expertise in digital information management www.ukoln.ac.uk
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56. Brooklyn Museum Case Study
Flickr used to
support Graffiti
Exhibition:
•Reach large nos.
•Allow users to
comment
•Allow users to
upload related
photos in group
•Supported org’s
mission
See “Building an On-line Community at the Brooklyn Museum: A Timeline”,
MW 2007 and “Where Do We Go From Here? Continuing with Web 2.0 at the
Brooklyn A centre of expertise in digital information management www.ukoln.ac.uk
Museum”, MW 2008
39
57. What About My Organisation?
50 Social Sites That Every Business Needs a Presence on
Social-Media/Social-Bookmarking Sites
Share your favorite sites on the Web with potential clients and business partners by
commenting on, uploading and ranking different newsworthy articles. You can also
create a member profile that directs traffic back to your company's Web site.
Reddit, Digg, del.icio.us, Stumbledupon, Technorati, Ning, Squidoo, Furl,
Tubearoo, Wikihow, YouTube, Magnol.ia
Professional-Networking Sites
Sign up with these online networking communities as a company or as an individual to
take advantage of recruiting opportunities, cross-promotional events and more.
Linkedin, Ecademy, Focus, YorZ, Xing, Facebook, Care2, Plaxo, …
General Social-Media Sites
The following social-media sites provide excellent opportunities for businesses to
advertise; promote specials, events or services; and feature published, knowledgeable
employees.
Wikipedia, Newsvine, 43 Things, WetPaint, Twitter, Yahoo Answers
Don’t go for them all!
A centre of expertise in digital information management www.ukoln.ac.uk
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58. Conclusions
The Social Web:
• Can be used to enhance access to digital
resources, real world resources and ideas and
concepts
• Ignoring the potential may mean you lose out
to your peers, competitors or rivals
• Can form part of your organisation’s mission
and not just an added extra for dissemination
• But there are risks
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59. Questions and Discussion
Any questions?
A centre of expertise in digital information management www.ukoln.ac.uk
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60. Discussion
Possible areas for discussion:
1. Who’s already doing this: What experiences
can you share?
2. Who’d like to do this: What barriers do you
envisage?
3. Who feels that more evidence is needed:
What evidence is required?
4. Who thinks this is a wrong approach: What
concerns do you have?
A centre of expertise in digital information management www.ukoln.ac.uk
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