Social media applies to many industries and allows businesses to connect with customers. It has three key components - the concept or information being shared, the media or platform used, and the social interface of how people engage with the content. Common forms of social media include sharing concepts online through sites like LinkedIn and Facebook, as well as print media. Planning is important for businesses to strategically engage with social media and measure its effectiveness through analytics and search engine optimization.
Intro To Online Advertising Greg StuartGreg Stuart
The attached was developed by Greg Stuart, co-author of What Sticks, for a client to give them a very comprehensive view of online advertising by the former CEO of the IAB-Interactive Advertising Bureau. It gives away many unknown secrets of online advertising practices and is an insiders view to the research, measurement, practices by the world's blue-chip brands.
Google's mission is to organize the world's information and make it universally accessible and useful. From its early days at Stanford University, the Google search engine has proven to return the most relevant results. Google has monetized search, being able to deliver advertisements that are relevant to the pages they are displayed on. Beyond search, Google offers many free services including Gmail, Google Maps, and YouTube. These services add to Google’s platform, and provide content for Google’s advertising. Google has not been successful in monetizing all of its products and services.
A somewhat longer version of my Frontiers talk about technology and the future of the economy, with additional material pitched to an audience of Internet operators at Apricot 2017, in Ho Chi Minh City, Vietnam on February 27, 2017
In this report we provide an overview of the native advertising ecosystem, with a specific focus on native advertising delivered programmatically. We touch on the native advertising market size, key vendors in the space, recent updates from incumbent advertising companies like Facebook, Google, Yahoo & Twitter, and key challenges and opportunities within the native ads market.
Intro To Online Advertising Greg StuartGreg Stuart
The attached was developed by Greg Stuart, co-author of What Sticks, for a client to give them a very comprehensive view of online advertising by the former CEO of the IAB-Interactive Advertising Bureau. It gives away many unknown secrets of online advertising practices and is an insiders view to the research, measurement, practices by the world's blue-chip brands.
Google's mission is to organize the world's information and make it universally accessible and useful. From its early days at Stanford University, the Google search engine has proven to return the most relevant results. Google has monetized search, being able to deliver advertisements that are relevant to the pages they are displayed on. Beyond search, Google offers many free services including Gmail, Google Maps, and YouTube. These services add to Google’s platform, and provide content for Google’s advertising. Google has not been successful in monetizing all of its products and services.
A somewhat longer version of my Frontiers talk about technology and the future of the economy, with additional material pitched to an audience of Internet operators at Apricot 2017, in Ho Chi Minh City, Vietnam on February 27, 2017
In this report we provide an overview of the native advertising ecosystem, with a specific focus on native advertising delivered programmatically. We touch on the native advertising market size, key vendors in the space, recent updates from incumbent advertising companies like Facebook, Google, Yahoo & Twitter, and key challenges and opportunities within the native ads market.
How smart companies are leveraging advanced social business intelligence to understand customers, competitors and markets like never before and protect the enterprise from the myriad of risk and threats posed by social media everyday.
Balancing Act: How to Get the Most from your Advertising and Media BudgetPaskill Stapleton & Lord
April 26, 2013
Is your school’s marketing media budget walking a tightrope? You can improve the ROI of your marketing efforts with a well-targeted offline and online marketing plan. During this 60-minute presentation you will:
- Gain insight about the current landscape of advertising and media choices for higher education.
- Learn how to effectively mix traditional media with online media and when to try new things even when your marketing budget is limited.
- Review the delicate balance of tried and true advertising, contemporary media planning practices and staying on budget.
Economic and Creative Disruption - Linda Yueh and Brian SolisBrian Solis
In Madrid, Spain, Salesforce and Accenture hosted economist Linda Yueh and digital anthropologist Brian Solis to share their respective outlooks regarding the impact of the global pandemic on the economy, businesses, and human behavior.
During her presentation, Linda Yueh focused on our approach to the current economic climate, offering an outlook of what the years ahead may bring, and reflected not just on how to live with the virus, but how to prosper alongside it where possible.
At the beginning of his presentation, Salesforce Global Innovation Evangelist Brian Solis emphasized that he can already see the light at the end of the tunnel. Even though his work is focused on innovation, digital transformation and the future of markets, Solis has dedicated the last two years to studying how digital transformation affects us as individuals, as human beings, and its impact on the role we play in society. “There came a time when I personally felt anxious about the daily influence of digital on my life and I wanted to explore why I felt so affected by technology and also what to do about it.”
Following is a report that summarizes the presentation of Yueh and Solis along with the conversation that ensued. The attached report includes 11 key takeaways to prosper in a post-pandemic economy.
Job boards are dead and the future of recruiting is socialGreg Holt
Job boards are almost dead and the future of recruiting is social. Presentation given to Ethical Medicines Industry Group ( EMIG ) Human Resources Special Interest Group regarding the impact of Social Networking on the Future of Recruitment.
EMIG is the UK research-based trade association that represents the interests of small to medium-sized Pharmaceutical, Biotech and Medtech companies (SMEs).
"Its Just So 2.0 Out There" The 4Ps are DeadPaul Greenberg
This is a peek at the new world of marketing that customers are demanding. No longer a matter of corporate hype, smart marketers are the leaders of customer engagement and conversations with their customers. Social media are the tools
[Salterbaxter Directions] Human Rights - The Time is NowMSL
Is your business up to speed on the risks and opportunities of human rights issues?
Learn from the early adopters of the UN Guiding Principles Reporting Framework and get ahead of the game.
For more information, connect with @salterbaxterMSL or reach out to us on Twitter @msl_group.
This presentation is from the KNOW series, featuring Josh Lysne, Eric Piela and Tony Franklin. Topics included social media, engage marketing and online media.
In PR2020, experts give us their perspective on what’s coming next in terms of tech disruptions, and how they believe this will impact the work we do. We explore influence, data, human science and machines, and our relation to them as communications professionals, business owners, governments, and human beings.
Write to us to start a conversation on how we can help you distill actionable insights and foresights from conversations and communities.
For more information contact Pascal Beucler, SVP & Chief Strategy Officer, Global, MSL (pascal.beucler@mslgroup.com) and Melanie Joe, Consultant – Research & Insights, MSL (melanie.joe@mslgroup.com)
By 2020 more than 7 billion people will be communicating and performing transactions over the web on over 35 billion devices. So how can companies effectively create a digital identity that promises security, ease and comfort for its customers? This study, sponsored by Oracle, assesses the role identity plays in the digital economy. Visit hub: http://bit.ly/1LKqXfN
This edition of the world's largest study on strategic communication and public relations explores the status quo and trends across 50 countries. Topics include visualisation, social bots, hypermodernity and benchmarking for strategic communications.
Based on responses from 3,387 senior professionals from every European country, this years’ edition of the European Communication Monitor (ECM) reveals that even though the professionals are fully aware of the visual trend in society, every second professional has limited visual competencies. The data also demonstrated that the phenomenon of social (ro-)bots is largely neglected by many communication professionals in Europe. Only one third follow the debate about social bots and 15.9 per cent have no idea about the topic at all. In this context social bots are mainly seen as a threat for public debates and organisational reputation alike, although four out of ten respondents do also see opportunities arising from them.
Moreover, the ECM 2017 asked how the hyper modern paradigm might influence the work environment of communication professionals. A hypermodern society is a society in overdrive, characterised by a culture of hyper consumption, hyper change, and hyper individualism. A large majority of 71.5 per cent witness the cultural transformation towards a hyper modern culture in their country. The transition from a postmodern to hypermodern culture is the strongest in consultancies (57.2 per cent) and private companies (51.8 per cent). Organisations with postmodern and hypermodern characteristics are ahead in sensing the trend towards an overarching consumer mentality and are much stronger involved in societal debates. Most of them think that it has already changed and will continue to change the communication with their stakeholders.
The ECM is a joint project by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Directors (EACD), supported by partner PRIME Research. The communication monitor study series, initiated and led by Professor Ansgar Zerfass (University of Leipzig), analyzes trends in the field since more than a decade and covers more than 80 countries across European, Latin-America and Asia-Pacific by now.
Symantec's Tristan Bishop (@KnowledgeBishop) presents a vision in which Technical Writers become the conduit by which organizations communicate with the customer. In addition to creating product knowledge, these Knowledge Integrators will collect user-generated content, verify the accuracy, rebrand it, and redistribute it strategically.
How smart companies are leveraging advanced social business intelligence to understand customers, competitors and markets like never before and protect the enterprise from the myriad of risk and threats posed by social media everyday.
Balancing Act: How to Get the Most from your Advertising and Media BudgetPaskill Stapleton & Lord
April 26, 2013
Is your school’s marketing media budget walking a tightrope? You can improve the ROI of your marketing efforts with a well-targeted offline and online marketing plan. During this 60-minute presentation you will:
- Gain insight about the current landscape of advertising and media choices for higher education.
- Learn how to effectively mix traditional media with online media and when to try new things even when your marketing budget is limited.
- Review the delicate balance of tried and true advertising, contemporary media planning practices and staying on budget.
Economic and Creative Disruption - Linda Yueh and Brian SolisBrian Solis
In Madrid, Spain, Salesforce and Accenture hosted economist Linda Yueh and digital anthropologist Brian Solis to share their respective outlooks regarding the impact of the global pandemic on the economy, businesses, and human behavior.
During her presentation, Linda Yueh focused on our approach to the current economic climate, offering an outlook of what the years ahead may bring, and reflected not just on how to live with the virus, but how to prosper alongside it where possible.
At the beginning of his presentation, Salesforce Global Innovation Evangelist Brian Solis emphasized that he can already see the light at the end of the tunnel. Even though his work is focused on innovation, digital transformation and the future of markets, Solis has dedicated the last two years to studying how digital transformation affects us as individuals, as human beings, and its impact on the role we play in society. “There came a time when I personally felt anxious about the daily influence of digital on my life and I wanted to explore why I felt so affected by technology and also what to do about it.”
Following is a report that summarizes the presentation of Yueh and Solis along with the conversation that ensued. The attached report includes 11 key takeaways to prosper in a post-pandemic economy.
Job boards are dead and the future of recruiting is socialGreg Holt
Job boards are almost dead and the future of recruiting is social. Presentation given to Ethical Medicines Industry Group ( EMIG ) Human Resources Special Interest Group regarding the impact of Social Networking on the Future of Recruitment.
EMIG is the UK research-based trade association that represents the interests of small to medium-sized Pharmaceutical, Biotech and Medtech companies (SMEs).
"Its Just So 2.0 Out There" The 4Ps are DeadPaul Greenberg
This is a peek at the new world of marketing that customers are demanding. No longer a matter of corporate hype, smart marketers are the leaders of customer engagement and conversations with their customers. Social media are the tools
[Salterbaxter Directions] Human Rights - The Time is NowMSL
Is your business up to speed on the risks and opportunities of human rights issues?
Learn from the early adopters of the UN Guiding Principles Reporting Framework and get ahead of the game.
For more information, connect with @salterbaxterMSL or reach out to us on Twitter @msl_group.
This presentation is from the KNOW series, featuring Josh Lysne, Eric Piela and Tony Franklin. Topics included social media, engage marketing and online media.
In PR2020, experts give us their perspective on what’s coming next in terms of tech disruptions, and how they believe this will impact the work we do. We explore influence, data, human science and machines, and our relation to them as communications professionals, business owners, governments, and human beings.
Write to us to start a conversation on how we can help you distill actionable insights and foresights from conversations and communities.
For more information contact Pascal Beucler, SVP & Chief Strategy Officer, Global, MSL (pascal.beucler@mslgroup.com) and Melanie Joe, Consultant – Research & Insights, MSL (melanie.joe@mslgroup.com)
By 2020 more than 7 billion people will be communicating and performing transactions over the web on over 35 billion devices. So how can companies effectively create a digital identity that promises security, ease and comfort for its customers? This study, sponsored by Oracle, assesses the role identity plays in the digital economy. Visit hub: http://bit.ly/1LKqXfN
This edition of the world's largest study on strategic communication and public relations explores the status quo and trends across 50 countries. Topics include visualisation, social bots, hypermodernity and benchmarking for strategic communications.
Based on responses from 3,387 senior professionals from every European country, this years’ edition of the European Communication Monitor (ECM) reveals that even though the professionals are fully aware of the visual trend in society, every second professional has limited visual competencies. The data also demonstrated that the phenomenon of social (ro-)bots is largely neglected by many communication professionals in Europe. Only one third follow the debate about social bots and 15.9 per cent have no idea about the topic at all. In this context social bots are mainly seen as a threat for public debates and organisational reputation alike, although four out of ten respondents do also see opportunities arising from them.
Moreover, the ECM 2017 asked how the hyper modern paradigm might influence the work environment of communication professionals. A hypermodern society is a society in overdrive, characterised by a culture of hyper consumption, hyper change, and hyper individualism. A large majority of 71.5 per cent witness the cultural transformation towards a hyper modern culture in their country. The transition from a postmodern to hypermodern culture is the strongest in consultancies (57.2 per cent) and private companies (51.8 per cent). Organisations with postmodern and hypermodern characteristics are ahead in sensing the trend towards an overarching consumer mentality and are much stronger involved in societal debates. Most of them think that it has already changed and will continue to change the communication with their stakeholders.
The ECM is a joint project by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Directors (EACD), supported by partner PRIME Research. The communication monitor study series, initiated and led by Professor Ansgar Zerfass (University of Leipzig), analyzes trends in the field since more than a decade and covers more than 80 countries across European, Latin-America and Asia-Pacific by now.
Symantec's Tristan Bishop (@KnowledgeBishop) presents a vision in which Technical Writers become the conduit by which organizations communicate with the customer. In addition to creating product knowledge, these Knowledge Integrators will collect user-generated content, verify the accuracy, rebrand it, and redistribute it strategically.
I recently had an opportunity to present at the Rotary Club of Minneapolis. I presented an overview on two topics that continually arise in my IT Steering Committees and consulting engagements: Cloud Computing and Social Networking. These are two trends that are drastically changing the way business is done today.
Be ahead of the tech curve, not behind! 5 nonprofit tech trends for 2017 TechSoup Canada
What trends and best practices should your nonprofit embrace in 2017? On Jan 25th, we took a look at 5 tech and web design trends predicted to play a large role in 2017, such as automating dashboards and data visualization, creating a consistent User Interface (UI) and User Experience (UX), and more!
A presentation delivered in Sydney Australia on existing web technology and some of the newer emerging web technologies and how to use them in your business
Evolution of Digital Marketing and its Impact on Privacyijtsrd
The trend of digital marketing had a big impact on the company’s marketing strategy. However digital marketing is the huge concepts contain various types of digital marketing but this paper focuses on how digital marketing came into existence. We subsequently discuss how social media, E commerce, Over the top media services used for digital marketing, how big data analysis and behavior analytics introduced in digital marketing, and how smartphones changed the digital marketing scenario. Finally, we discuss the impact of data collection of the users on the user’s privacy. Piyush Sharma | Ms. Deepali Shahane "Evolution of Digital Marketing and its Impact on Privacy" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6 , October 2020, URL: https://www.ijtsrd.com/papers/ijtsrd33386.pdf Paper Url: https://www.ijtsrd.com/computer-science/computer-security/33386/evolution-of-digital-marketing-and-its-impact-on-privacy/piyush-sharma
Future of Digital Marketing.
Marketers and management should focus on a long-term, integrated/holistic online marketing approach instead of a short-term, direct response driven ROI calculation.
In this presentation we round up important market data about internet usage, online shopping and use of social media in The Netherlands and provide tips for successful online marketing strategies in 2009.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
27. Social Media What have you done to prepare for this new aspect of business?
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Editor's Notes
What industries are you all in? Well to know this, we need to know what the definition of Social Media is
This is not social media, (got to love the simpler years in life!)
Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content"[1]. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). Social media utilization is believed to be a driving factor in the idea that the current period in time will be defined as the Attention Age.
A meme (pronounced /ˈmiːm/, rhyming with "cream"[1]) is a postulated unit of cultural ideas, symbols or practices, which can be transmitted from one mind to another through speech, gestures, rituals or other imitable phenomena.
What’s the next technology… Social media has just begun!
These are the place people shared information, or used to- some of it might still pertain to your business--- arcades? Probably not!. Now we’ve cut a lot or all of this out of our schedule and condensed our time. We have now turned to a less time consuming ways, like Meetup- Or my favorite Facebook.
Everyone is getting into the online Social Media. These are just some of the companies using this as a business tool. There are hundreds of sites you could put your business on and share information with others, but be picky!
There are so many sites, and associations that have their own communities, user groups and you can always start your own blog, right!
The US Green Building Council Northern California Chapter has free online community you can join- http://groups.usgbc-ncc.org/welcome.htm I hear that the AIA has something that they use, (not in the South Bay, but up here in San Francisco). Have you gone to some of the free Websites to add your company information and contact information?
People talk, and what they say about you, or your company, will effect your business… so of course social media applies to industries of ________. Market planning is key!
With out a plan, the ship will sink… or run aground. Be proactive and come up with a plan now, make it scaleable for your budget.
Can you control some of the noise that is being funneled from one person to another, probably not --- but you can create a campaign to deal with it. Here is the real question for all of us marketing people… how do you control it? Well you can’t but you can certainly try to manage it with your traditional and now the non-traditional forms. You need to be proactive now to help with the funnel of information that will be said about you online. You could do a monthly search and see what people are saying about you. You can have an employee do this or you can outsource it. I know of one company that is doing this for the A/E/C industries and is offering a really reasonable price to do this for you if you do not have time. How does this apply to you? Your clients are talking about you right now. Architects, builders and engineers, you next job is relying on your good reputations to be spoken of. If you are a builder and there is a problem with the job, or the client is not happy- you now need to control the quite complaining that they are doing about you. Maybe they are saying that you were to include X in the bid. It was not what you put in the bid, but that’s what they are say. That X might cost you 1million to add into the job, so you did not give it to them. You need to address it with the online source that they are going to tell people about it. If you’re a large construction company, you might give in and add in that 1Million X, so you do not loose this customer for repeat business. But if you decide not to give them what they want, you better be prepared to deal with the social media aspect of it. If you don’t know they are talking about you, then you will never be able to fix the issue. If you do not have time to pull monthly reports and manage the funnel of information- out source it.
So I’m not sure who’s hear today, small businesses, very large ones and the mid size companies, but here is some samples of what folks are spending.
They are spending on Social Media, because that’s where the people are…
Budget, what are you spending now- tweak it to add social media.
I’m sure you all have this figured into your budget by now, but here is a break down of a media budget for a client
You will not have time to do it all unless you have a big marketing department or you stay up every night managing all the stuff you could be doing! Again,do what is scalable for your company and start with you budgeting.
If some of you don’t know what a RSS feed is… here’s the definition for you. RSS (abbreviation for Really Simple Syndication) is a family of Web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format
Video blogging, sometimes shortened to vlogging[1][2][3] or vidblogging[4][5] is a form of blogging for which the medium is video.[6] Entries are made regularly and often combine embedded video or a video link with supporting text, images, and other metadata. Crowdsourcing is a neologism for the act of taking outsourcing to an undefined,large group of people or community in the form of an open call…to develop a new technology, carry out a design task (also known as community-based design[1] and distributed participatory design), refine or carry out the steps of an algorithm or help capture, systematize or analyze large amounts of data (see also citizen science). Social Media Satistics: usage stats, but we hoped that we can get more behavioal and attitude statsin with this..
This company is doing a good job of tracking this…
Create Content Strategy, Look at past Key Word Trends, check visitor patterns to your site, Search Engine Optimization- Are you doing that??? Create SAM (social arena marketing) profiles, and update them whenever there is news, or a changes in your bio, or company info.
I thought I’m not on Flick---, I found this photo when I searched the other day, so now it’s time for me to go in and manage my own content, before others do!
It’s all about branding yourself, your company and who knows about you… Everyone knows her- right ? What would have Marilyn done with Social Media? Her brand would have even more ROI now.
if anyone needs help with postings to Social Media sites, with email marketing, or other items that they are too busy with in their marketing daily tasks… let me know?