Presentation to be delivered at the 'Meet the Buyer' Conference, Glasgow June 10th - http://www.sdpscotland.co.uk/events/events-list/meet-the-buyer.aspx
Social @ IBM. Presentation given at M2C "Social Media is dead" on March 28th 2011, Paris - For more information on Social @ IBM, please visit : http://www.ibm.com/blogs/zz/en/guidelines.html and also : http://delphrb.wordpress.com/
"Marketing in the Oilfield" was presented at Gulf Publishing's 2010 energy marketing event. If you'd like a soft-copy please contact me via Twitter, LinkedIn for Facebook. Thank you!
Steve Latham
http://twitter.com/stevelatham
http://facebook.com/slatham
http://linkedin.com/in/stevelatham
Your brand isn’t just what you say it is. It’s also about what your employees, customers, prospects, competitors, and world at large say it is.
As we like to say, a brand is the sum of all conversations, and in the fast-moving and dynamic world of social media, you want to have a handle on how your brand is being perceived out there.
Knowledge360 helps you get better grip on your online brand. In other words we provide you “Social Branding” solutions.
Presentation to be delivered at the 'Meet the Buyer' Conference, Glasgow June 10th - http://www.sdpscotland.co.uk/events/events-list/meet-the-buyer.aspx
Social @ IBM. Presentation given at M2C "Social Media is dead" on March 28th 2011, Paris - For more information on Social @ IBM, please visit : http://www.ibm.com/blogs/zz/en/guidelines.html and also : http://delphrb.wordpress.com/
"Marketing in the Oilfield" was presented at Gulf Publishing's 2010 energy marketing event. If you'd like a soft-copy please contact me via Twitter, LinkedIn for Facebook. Thank you!
Steve Latham
http://twitter.com/stevelatham
http://facebook.com/slatham
http://linkedin.com/in/stevelatham
Your brand isn’t just what you say it is. It’s also about what your employees, customers, prospects, competitors, and world at large say it is.
As we like to say, a brand is the sum of all conversations, and in the fast-moving and dynamic world of social media, you want to have a handle on how your brand is being perceived out there.
Knowledge360 helps you get better grip on your online brand. In other words we provide you “Social Branding” solutions.
"Online Marketing in the Energy Industry" provides energy marketing execs a business case for online marketing and a roadmap for planning and execution of online marketing campaigns. The presentation also discusses how the energy industry can use social media as a marketing platform to build their brand and engage customers.
Nonprofit Websites: If You Build It, They Will Come … NOT!Joseph LaMountain
A website doesn’t generate traffic on its own. But search engine optimization (SEO) can help nonprofits quickly build a large audience online. Using SEO, the American College of Allergy, Asthma and Immunology increased search engine-directed traffic to its website by 192 percent, use of the website’s allergist referral tool by 72 percent, and time spent on the website by 38 percent.
SEO increases the relevance of your website in the eyes of popular search engines, and thus moves your site’s URL closer to the top of search engine results for the terms your audiences search for the most. SEO begins by developing content around the terms people use to find your content online. It also includes increased inbound links from other relevant websites, banner ads, minor design changes, and strategically placed advertising in search engine results for the keywords associated with your content. Using this approach, the American Orthopaedic Society for Sports Medicine achieved No. 1 Google rankings for the five most frequently searched phrases related to youth and sports injuries.
In this session we’ll discuss how SEO works and how nonprofit communications professionals use it to grow their online visibility. Speakers include Reingold Vice President Joseph LaMountain, Director of Web Design Jordan Sheckman, and Senior Digital Marketing Associate Brooks Lape.
Digital Engagement: 5 Steps to Build, Analyze & Measure Your Digital Engageme...SnapApp
In today’s digital world, customers and fans demand engagement across channels; but most companies still struggle with a comprehensive strategy that combines the content, involvement & acquisition tactics required to do so. See examples that any business can use to build a strategy that fuels growth.
Social Media and the Energy Industry May 2012DEER digital
This presentation come from DEER digital's May Breakfast Briefing on Social Media and the Energy Industry. Sparked by the vast contrast between BP’s management of the Deepwater Horizon Oil Spill and the Total Elgin Gas Leak, it is clear that the public demands communication on these channels. In this presentation we examine to what degree the energy industry has embraced social media, with key learnings for the future.
Integrated Communications and The Dawn of Agile Engagement Malcolm Atherton
Static is not an option any longer for communicators, neither is having silo'd pr and marketing groups.
Organizations will benefit from having PR and marketing and digital and anyone else in communications/external work together to understand audiences, strategize as one, and ultimately use owned media to attain earned media (and earned media to drive creation of owned media).
Drive More Revenue - Be Everywhere Your Customers Are...All The Time!Ken Bonifay
Drive More Revenue - Be Everywhere Your Customers Are...All The Time! Bryan Brown @GetVision and Loren McDonald @LorenMcdonald talk about marketing automation and the evolution of the marketing department
This presentation was given by Jean Gamester at the APM Swindon chapter even on the 24th January 2013. The interactive workshop showed how, with support, anyone can develop powerful communications skills that could positively impact confidence and career.
"Online Marketing in the Energy Industry" provides energy marketing execs a business case for online marketing and a roadmap for planning and execution of online marketing campaigns. The presentation also discusses how the energy industry can use social media as a marketing platform to build their brand and engage customers.
Nonprofit Websites: If You Build It, They Will Come … NOT!Joseph LaMountain
A website doesn’t generate traffic on its own. But search engine optimization (SEO) can help nonprofits quickly build a large audience online. Using SEO, the American College of Allergy, Asthma and Immunology increased search engine-directed traffic to its website by 192 percent, use of the website’s allergist referral tool by 72 percent, and time spent on the website by 38 percent.
SEO increases the relevance of your website in the eyes of popular search engines, and thus moves your site’s URL closer to the top of search engine results for the terms your audiences search for the most. SEO begins by developing content around the terms people use to find your content online. It also includes increased inbound links from other relevant websites, banner ads, minor design changes, and strategically placed advertising in search engine results for the keywords associated with your content. Using this approach, the American Orthopaedic Society for Sports Medicine achieved No. 1 Google rankings for the five most frequently searched phrases related to youth and sports injuries.
In this session we’ll discuss how SEO works and how nonprofit communications professionals use it to grow their online visibility. Speakers include Reingold Vice President Joseph LaMountain, Director of Web Design Jordan Sheckman, and Senior Digital Marketing Associate Brooks Lape.
Digital Engagement: 5 Steps to Build, Analyze & Measure Your Digital Engageme...SnapApp
In today’s digital world, customers and fans demand engagement across channels; but most companies still struggle with a comprehensive strategy that combines the content, involvement & acquisition tactics required to do so. See examples that any business can use to build a strategy that fuels growth.
Social Media and the Energy Industry May 2012DEER digital
This presentation come from DEER digital's May Breakfast Briefing on Social Media and the Energy Industry. Sparked by the vast contrast between BP’s management of the Deepwater Horizon Oil Spill and the Total Elgin Gas Leak, it is clear that the public demands communication on these channels. In this presentation we examine to what degree the energy industry has embraced social media, with key learnings for the future.
Integrated Communications and The Dawn of Agile Engagement Malcolm Atherton
Static is not an option any longer for communicators, neither is having silo'd pr and marketing groups.
Organizations will benefit from having PR and marketing and digital and anyone else in communications/external work together to understand audiences, strategize as one, and ultimately use owned media to attain earned media (and earned media to drive creation of owned media).
Drive More Revenue - Be Everywhere Your Customers Are...All The Time!Ken Bonifay
Drive More Revenue - Be Everywhere Your Customers Are...All The Time! Bryan Brown @GetVision and Loren McDonald @LorenMcdonald talk about marketing automation and the evolution of the marketing department
This presentation was given by Jean Gamester at the APM Swindon chapter even on the 24th January 2013. The interactive workshop showed how, with support, anyone can develop powerful communications skills that could positively impact confidence and career.
check out this for how to make presentation on non verbal communicaation.non verbal communication.non verbal coommunication.importance of non verbal communication.
Effective non verbal communication in the business communicationugik sugiharto
non verbal communication is a message which send from us, whether intentionally or unaware, but it gives impact to our communication especially in business communication
This presentation was given at the 2012 Arizona State Florist Association Conference. It covers using social media an mobile marketing in the florist industry.
The introduction slides to the CPD Programme entitled 'Web 2.0. The Times They Are a Changing' by Jim Hamill from Strathclyde University. They present a brief overview and introduction to Web 2.0 and Social Media.
More information about this program on the page:
http://www.strath.ac.uk/business/cee/cpd/web2
This presentation outlines using Facebook in Social Media Marketing. A overview of the various elements that can be considered when building your campaign and some interesting examples of Facebook apps, groups and pages.
This presentation provides some practical considerations for those Marketers wanting to leverage Facebook in their social media marketing campaigns. Some interesting examples of Facebook apps, groups and pages.
Social Media: How it Fits Into Your Customer Marketing and Retention Strategy...VIPdesk
Social Media: How it fits into your customer marketing and retention strategy
Geoff Nelson: Partner, Ivy Worldwide
Nick White: Partner, Ivy Worldwide
Social media—what is it and why is it important to your company
When, where, and how to engage the right forms of word of mouth marketing
What to do and not to do when communicating with customers via social media
Successfully organizing and executing a customer-centric social media plan
Where social media is today. Where it's headed. What is HOLDING brands/biz back. Includes a social media maturity framework for digital strategists.
If you download - please add a comment.
Laurie Dillon-Schalk's keynote for IBM's Retail Fall Showcase on Nov. 2nd, 2011
The Social Media Boot Camp for business discussion focusses on the major social media platforms and how businesses can best leverage the platforms to engage their audience in a meaningful way and grow their brand through meaningful interaction. Now that the search engines are considering social signals there is even more reason to engage with social media than ever before.
Social Media: Myths & Realities of Web 2.0Monica Wright
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
Brian Geyser's Slides from ALFA 2011 in Orlando, FL during for the Emerging Issues in Technology for Senior Living Providers Speed Session.
Social media, social networks, and online communities are transforming the way companies communicate and engage with customers and prospects. Most business experts agree that companies in every industry need to embrace social technologies or risk facing irrelevance - and senior living is no exception. Regardless of where you are on the social technology curve, developing the right strategy, deploying the best tools, creating appropriate policies, and building a stellar internal team of champions are all keys to success on the social web. Learn how senior living companies around the country are embracing social media, transforming their websites into connected social hubs, and deriving business value through social engagement.
Elder Care Marketer conducted this survey of senior care marketers to better understand how they
market, what tools they use and what the general impact of social media is on their business.
Brian Geyser of CareNetworks.com and Maddie Grant of SocialFish are presenting on the use of social media in senior living and long-term care at the LTC-100 conference in Key Biscayne Florida on May 4th, 2010.
7. SCOPE
Business Activities Outlets Issues
Marketing LinkedIn Compliance
Reporting Facebook, My Space Control
Researching YouTube Efficacy
Transacting Twitter, Blogger IT Needs
Recruiting Yammer, Linked FA Time Commitment
Monitoring Ning, Groupsite Reputation Mgt.
20. Building Your Online Reputation
• PR Web / PR Podcast – www.PRweb.com
• 24-7 Press Release – www.24-7PressRelease.com
• Google Local Business Center – www.google.com/local
• LinkedIn – www.linkedin.com
• Blog and Micro-Blog – www.blogspot.com tied to www.twitter.com
• BlogTalk Radio – www.blogtalkradio.com
• iTunes and YouTube - www.itunes.com and www.youtube.com
• BoulevardR – www.boulevardr.com/referral/impactcomm
• Financial Advice Network – www.financialadvicenetwork.com
• Traditional websites:
– Your own + affiliated companies and associations
– News outlets (radio, television, print)
21. Managing Your Online Reputation
• Google News Alerts – www.google.com/alerts
• Social Mention Alerts – www.socialmention.com
• Cyber Alerts / Media Clips – www.cyberalerts.com
52. 165,861 hits
on iTunes
fast, fun & Insight into the business practices of the industry’s elite financial
informative advisors and provides actionable practice management tips and
advice to help advisors run a more efficient, profitable and
satisfying practice.
54. Helpful Links
• Article: Financial Planning magazine (Dec 2009) – Socially Adept, by Chris Hall:
http://www.financial-planning.com
• Article: Morningstar Advisor (Nov 2007) - Using Web 2.0 to Build Trust with Clients, by Marie
Swift: http://advisor.morningstar.com/articles/article.asp?docId=13597
• Article: Research magazine (May 2009) - What Do Prospects Find When They Google You?, by
Jane Wollman Rusoff: http://www.researchmag.com/Issues/2009/May-1-2009/Pages/What-Do-
Prospects-Find-When-They-Google-You.aspx
• Article: Financial Advisor magazine (April 2008) - Keeping the Lines Open, by David Drucker:
http://www.financialadvisormagazine.com/component/content/article/1-
features/1957.html?Itemid=42
• Article: Sales & Marketing Blog (Nov 2009) - Expand Your Reach with Web 2.0 and Online Social
Networking, by Marie Swift: http://www.blog.sesameforums.co.uk/home/16-expand-your-reach-
with-web-20-and-social-networking-online
• Podcast: Enhance Your Marketing with T.M.I. - Live at the Nebraska FPA, with Chris Hall:
http://advisorpod.com/MSFPA
• Video: Web 2.0 Revolution: A Little Friendly Persuasion: http://marie-
swift.blogspot.com/2009/08/friendly-persuasion.html
• Video: 2-minute compliance speech by Nancy Johnson Jones at FPA Anaheim 2009:
http://fpatwitterlive.blogspot.com/2009/10/nancy-johnson-jones-strategic.html