Get your website working - for you! Find out how your website can become a powerful tool to market your foundation. Learn about best practices and common mistakes in this practical look at what makes, and breaks, good web communication.
Presentation by: Amy Huynh, Marketing & Communications Coordinator, CanadaHelps
The 2011 MyCharityConnects webinar series is generously supported by Direct Energy.
The Top Ten Elements Your Noprofit's Strategic Website Should Haveguidecreative
@keljar @guidecreative Your website is more than just a pretty picture. It should be created for your unique audience as a tool to engage, and ultimately inspire action. Artistic talent alone is not enough, you need a web design rooted in a clear strategy and driven by results.
Marketing and Promoting your Writing TodayAndrew Walsh
The Importance of Building an Author Platform
Note: This was presented at the Sinclair Community College 40th Annual Writers’ Workshop in Dayton, OH in November 2013.. As such, the slides do not fully cover the material presented, so if you are interested contact ajw@andrewjwalsh.com
Get your website working - for you! Find out how your website can become a powerful tool to market your foundation. Learn about best practices and common mistakes in this practical look at what makes, and breaks, good web communication.
Presentation by: Amy Huynh, Marketing & Communications Coordinator, CanadaHelps
The 2011 MyCharityConnects webinar series is generously supported by Direct Energy.
The Top Ten Elements Your Noprofit's Strategic Website Should Haveguidecreative
@keljar @guidecreative Your website is more than just a pretty picture. It should be created for your unique audience as a tool to engage, and ultimately inspire action. Artistic talent alone is not enough, you need a web design rooted in a clear strategy and driven by results.
Marketing and Promoting your Writing TodayAndrew Walsh
The Importance of Building an Author Platform
Note: This was presented at the Sinclair Community College 40th Annual Writers’ Workshop in Dayton, OH in November 2013.. As such, the slides do not fully cover the material presented, so if you are interested contact ajw@andrewjwalsh.com
Kill The Noise - Prioritizing Content for Strategic Nonprofit Websitesguidecreative
@keljar @guidecreative Your website is more than just a pretty picture. It should be created for your unique audience as a tool to engage, and ultimately inspire action. Artistic talent alone is not enough, you need a web design rooted in a clear strategy and driven by results.
What better way to add relevance to your online community and build relationships with its members than through real-time discussions.
Join Dana Bowler, Global Collaboration Consultant and David Carter Founder and CTO of Awareness Inc. on June 18 at 2PM ET as they discuss the marriage of Synchronous and Asynchronous communication within online communities. In this session, Dana will share best practices around facilitating a topic based discussion. You will learn how to engage the audience in conversation and the best ways to weave the experience back into your community. David will take us through “Points of Enthusiasm” and how to leverage the excitement of your audience to build participation and conversation within your community. In addition, he will discuss the value of archived content as a way to drive ongoing participation with your community.
Copywriting for Startups and EntrepreneursAndrea Goulet
So, you've decided to start your own business. Awesome! Now it's time to connect with potential customers, investors and employees through your website. It needs to impress your readers, be engaging, and make your idea shine. Having a website that clearly presents your idea can be the difference between success and failure. No pressure, right?
Andrea Goulet Ford of BrandVox™ shares her tips from writing hundreds of websites over the past decade.
Presented for Higher Logic's Learning Series
The social web has created a new set of expectations for your members and how they want to experience your association online. Your website is the hub of it all. Does it meet today’s standards? Your website goes beyond a place where people simply gather information. Association websites have come a long way since the days of glorified brochures and links to PDFs of your journal.
Today’s association websites compete with for-profit sites, industry publications, member companies, and even other associations. But there is more than just competition. New user-driven technologies and trends are reshaping the way we all use the web – and the way your members use your association website.
Be part of a high level review of five key trends ranging from content marketing to responsive design and walk away with strategies and ideas on how your site can compete in this modern online landscape.
5 Website Improvements to Make in 5 Minutes (or Less) from ASAE's MMC Confere...Vanguard Technology
Today’s crowded online environment includes mobile experiences, social traffic and changing search technologies that call for more care and feeding than “throw it on the web and forget about it.” This quick hitting session equipped association communicators with the tools and techniques to practically and methodically turn their website into the most effective communications tool in their toolbox.
Presented at ASAE's 2014 Membership, Marketing and Communications Conference
30 e-Ssential e-Tips for Your Nonprofit: e-Strategy, e-Fundraising, e-Marketi...4Good.org
This webinar shares 30 essential tips on how your nonprofit can use the Internet effectively — to maximize fundraising, marketing, communication, volunteer recruitment, search engine optimization, advocacy, and much more. You’ll learn what people should be able to SEE and DO on your website. The session is quite interactive (and therefore fun!), including live analysis of audience members’ websites.
UX - Behind & In Front of the Curtain (State of Search 2018)Mary Davies
A glimpse into how UX affect rankings and conversions. This presentation offers perspectives from both a back end technical SEO perspective as well as a front end user perspective.
Presented By: Dave and Mary Davies
Presentation for Lafayette/West Lafayette Convention & Visitors Bureau on May 12, 2011 about Integrated Digital Strategy for Hospitality and Tourism entities
Nonprofits’ efforts to find supporters are rapidly being supplanted by the need for supporters to easily find you. Learn about specific, low-cost marketing and fundraising techniques that will drive more traffic to you online, and boost your “conversion rate” so more of them become donors, event attendees, and other supporters. We’ll examine how to implement inbound marketing by combining techniques like search engine optimization pay-per-click, blogs, articles, websites, landing pages, calls to action, links, social media, and more to promote and leverage your content, drive online traffic, generate leads, and convert those leads into supporters. We’ll also discuss how to easily measure results to validate that your fundraising programs are working.
Web Content & SEO Writing by Janette ToralJanette Toral
Web content writing techniques for search engine optimization as discussed by Janette Toral in an SEO writing workshop. Client sites used as examples are not included in the slide.
What does it take to successfully fundraise and market your organization online? Why do you have to ‘let go’ of the brand, and how do you do that? How do you make your “Donate Now” button a real call to action? Learn how to use your existing powerful strategies in the online world and build a successful Web 2.0 campaign, enabling you to be a good fundraiser and an even better marketer.
Technology trends are continuously changing and improving the way we work and communicate with each other. Staying on top of these trends is essential in developing new strategies for attracting, engaging, and retaining volunteers. Join the founders of Kindness Connect, Jonathan Burns and Kevan Osmond, as they explore these changes and how you can best utilize new and affordable technology to maintain an effective and engaged volunteer program.
Kill The Noise - Prioritizing Content for Strategic Nonprofit Websitesguidecreative
@keljar @guidecreative Your website is more than just a pretty picture. It should be created for your unique audience as a tool to engage, and ultimately inspire action. Artistic talent alone is not enough, you need a web design rooted in a clear strategy and driven by results.
What better way to add relevance to your online community and build relationships with its members than through real-time discussions.
Join Dana Bowler, Global Collaboration Consultant and David Carter Founder and CTO of Awareness Inc. on June 18 at 2PM ET as they discuss the marriage of Synchronous and Asynchronous communication within online communities. In this session, Dana will share best practices around facilitating a topic based discussion. You will learn how to engage the audience in conversation and the best ways to weave the experience back into your community. David will take us through “Points of Enthusiasm” and how to leverage the excitement of your audience to build participation and conversation within your community. In addition, he will discuss the value of archived content as a way to drive ongoing participation with your community.
Copywriting for Startups and EntrepreneursAndrea Goulet
So, you've decided to start your own business. Awesome! Now it's time to connect with potential customers, investors and employees through your website. It needs to impress your readers, be engaging, and make your idea shine. Having a website that clearly presents your idea can be the difference between success and failure. No pressure, right?
Andrea Goulet Ford of BrandVox™ shares her tips from writing hundreds of websites over the past decade.
Presented for Higher Logic's Learning Series
The social web has created a new set of expectations for your members and how they want to experience your association online. Your website is the hub of it all. Does it meet today’s standards? Your website goes beyond a place where people simply gather information. Association websites have come a long way since the days of glorified brochures and links to PDFs of your journal.
Today’s association websites compete with for-profit sites, industry publications, member companies, and even other associations. But there is more than just competition. New user-driven technologies and trends are reshaping the way we all use the web – and the way your members use your association website.
Be part of a high level review of five key trends ranging from content marketing to responsive design and walk away with strategies and ideas on how your site can compete in this modern online landscape.
5 Website Improvements to Make in 5 Minutes (or Less) from ASAE's MMC Confere...Vanguard Technology
Today’s crowded online environment includes mobile experiences, social traffic and changing search technologies that call for more care and feeding than “throw it on the web and forget about it.” This quick hitting session equipped association communicators with the tools and techniques to practically and methodically turn their website into the most effective communications tool in their toolbox.
Presented at ASAE's 2014 Membership, Marketing and Communications Conference
30 e-Ssential e-Tips for Your Nonprofit: e-Strategy, e-Fundraising, e-Marketi...4Good.org
This webinar shares 30 essential tips on how your nonprofit can use the Internet effectively — to maximize fundraising, marketing, communication, volunteer recruitment, search engine optimization, advocacy, and much more. You’ll learn what people should be able to SEE and DO on your website. The session is quite interactive (and therefore fun!), including live analysis of audience members’ websites.
UX - Behind & In Front of the Curtain (State of Search 2018)Mary Davies
A glimpse into how UX affect rankings and conversions. This presentation offers perspectives from both a back end technical SEO perspective as well as a front end user perspective.
Presented By: Dave and Mary Davies
Presentation for Lafayette/West Lafayette Convention & Visitors Bureau on May 12, 2011 about Integrated Digital Strategy for Hospitality and Tourism entities
Nonprofits’ efforts to find supporters are rapidly being supplanted by the need for supporters to easily find you. Learn about specific, low-cost marketing and fundraising techniques that will drive more traffic to you online, and boost your “conversion rate” so more of them become donors, event attendees, and other supporters. We’ll examine how to implement inbound marketing by combining techniques like search engine optimization pay-per-click, blogs, articles, websites, landing pages, calls to action, links, social media, and more to promote and leverage your content, drive online traffic, generate leads, and convert those leads into supporters. We’ll also discuss how to easily measure results to validate that your fundraising programs are working.
Web Content & SEO Writing by Janette ToralJanette Toral
Web content writing techniques for search engine optimization as discussed by Janette Toral in an SEO writing workshop. Client sites used as examples are not included in the slide.
What does it take to successfully fundraise and market your organization online? Why do you have to ‘let go’ of the brand, and how do you do that? How do you make your “Donate Now” button a real call to action? Learn how to use your existing powerful strategies in the online world and build a successful Web 2.0 campaign, enabling you to be a good fundraiser and an even better marketer.
Technology trends are continuously changing and improving the way we work and communicate with each other. Staying on top of these trends is essential in developing new strategies for attracting, engaging, and retaining volunteers. Join the founders of Kindness Connect, Jonathan Burns and Kevan Osmond, as they explore these changes and how you can best utilize new and affordable technology to maintain an effective and engaged volunteer program.
Back in the olden days, you could build a website, do some SEO magic, and consider your day done. No longer. It’s noisier than ever out there, and getting your message in front of the right eyes at the right time takes a new mindset and a new understanding of the digital landscape. This session will focus on the who, what, where, and how of online marketing in 2010 and beyond.
Attendees Will Walk Away With:
• An understanding of the digital ecosystem
• An understanding of the importance of content
• How to turn content into social media objects
Peter Flaschner
A veteran of online marketing, Peter has worked in online strategy and design since 1997 for clients like Yahoo!, HP, The Globe and Mail, Turner Broadcasting, Unicef, and many more.
Breaking News: Canada’s National Newspaper experiments with social media. This session will explore how the Globe & Mail newspaper has been using various kinds of social media tools such as Twitter, wikis and live-blogging, and what the Globe has learned.
In this webinar, learn more about how to make the most of your CanadaHelps MyCharity account including:
- Adding the Donate Now! button to your website
- How to communicate to your donors about CanadaHelps
- Check and download donor reports
- Update and customize your profile
- Change account settings
- Get news from CanadaHelps
The 2011 MyCharityConnects webinar series is generously supported by Direct Energy.
Recording: http://www.vimeo.com/10757847
Join Jeremy Watt for a very informative webinar on how The Salvation Army's Hope Stories and other initiatives have utilized social media tools. Learn about their successes and lessons.
The 2006 Federal Budget eliminated the capital gains tax on all gifts of publicly-traded securities made to registered charities—making it the most tax efficient way to make a donation!
CanadaHelps is proud to be the first charity in Canada to accept Gift of Securities donations online. We make the process of donating and receiving gifts of securities simple for everyone involved. Join us for this webinar as we take you through how donations of securities works through CanadaHelps.
GivingTuesday is coming to Canada on December 3, 2013! It is a new Canadian day of giving and volunteering, taking place each year after Black Friday and Cyber Monday. The movement encourages individuals and organizations to join together and find innovative ways to give back to the charities and causes they support throughout the holiday season.
Join Network for Good to learn about trends in corporate-cause partnerships and the 5 must-have components of awesome and effective cross-sector alliances. These tips will help your collaborations drive impact this #GivingTuesday - and all the Tuesdays after that.
Speaker Information:
Kate Olsen is Vice President of Strategic Projects at Network for Good, a leading digital giving platform in the U.S. Kate executes corporate strategy and growth initiatives and spearheads thought leadership for the enterprise team, helping companies extend the reach of their cause-related initiatives and better engage with nonprofits, consumers and employees through charitable giving.
www.givingtuesday.ca
@GivingTuesdayCa
#GivingTuesdayCa
An introduction to CanadaHelps and its benefits to Canadian registered charities.
Topics we'll cover:
- Why did my charity get this cheque from CanadaHelps?
- How can my charity use CanadaHelps to raise funds online?
- What are the features of CanadaHelps?
- How does my charity sign up?
An introduction to CanadaHelps and its benefits to Canadian registered charities.
Topics we'll cover:
- How can my charity use CanadaHelps to raise funds online?
- What are the features of CanadaHelps?
- How does my charity sign up?
So you’ve got a website. Is it doing what you want it to? Do you know what you want it to do? Attend this workshop to witness a real website makeover from the “before” to the “after” and all of the lessons learned along the way. Learn what was involved in rebuilding the Heart & Stroke’s Health Check Program site – a national bilingual website with multiple audiences and many expectations. Find out the importance of research, design, content, functionality and audience-specific information in creating a great website.
Fundraising is all about the stages of a relationship – moving from the first meeting to the long term commitment. Online fundraising is no different. How do you make the most of online channels in maximizing your relationships? What are the opportunities and what are the challenges? Most importantly, how does it change your relationships? Through real cases and examples, we explore the best practices and fundamentals of how to fundraise online.
Louise Bellingham
Louise Bellingham leads the development of marketing strategies and support for United Way Toronto. An experienced, senior marketing and communications professional from the telecom industry, Louise and her team are focused on building increased engagement with the brand and enhancing the resource development efforts of the largest United Way in North America.
Dale Tomlinson
She has leveraged over 20 years of direct marketing experience to build one of the largest online fundraising campaigns in Canada. She leads a team devoted to direct response fundraising and relationship building and consults with organizations across North America.
Often, fundraisers are told that they must be good storytellers. The narrative of stories is indeed critical in the relationship-building component of fundraising. But what story do you tell and how do you tell your story in the age of mass-market consumerism, of millions of internet blogs, videos, and tweets all competing for attention? And how vital is an engaging in-depth story when the sound-bite, or the 140-character tweet seems to be all that people have time for? Connect the personal touch with the marvelous world of accessible internet media, and begin listening to, and telling the stories that compel, that engage, and ultimately, that raise funds.
Presentation by: Owen Charters, Executive Director & CEO, CanadaHelps
Registration for MyCharityConnects webinars is open to employees, volunteers, and board members of Canadian charities and nonprofits.
The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.
This presentation will outline new opportunities to tap the full range of resources and activities that supporters can bring to your organization. Social networks and social media, it turns out, are far better at drawing on the connections and creativity of individuals than at extracting capital.
Tweet, tweet. Have you heard about Twitter all over the media, but still aren’t sure how it works or what it can do to help your organization? Then this session is for you! For nonprofits, Twitter is a versatile tool in your emerging social media toolkit to help tell your story, build your brand and increase stewardship among supporters. Participants will learn about:
- Getting started on Twitter
- How to build and keep a list of followers
- Twitter etiquette
- Case studies and success stories – how other charities and non-profits are benefiting from Twitter
These are the slides from the MyCharityConnects Spring 2010 workshops (web conference) in Grande Prairie and Fort McMurray.
Session Descriptions:
Everything Old is New Again: The Fundamentals of Fundraising in the Digital World
The game of fundraising and community engagement seems to be constantly shifting. New tools, new trends, new challenges all seem to be vying for attention, and charities are being held to account for every penny spent and every hour worked and volunteered. How do you tie together traditional fundraising with the brave new world of fundraising and campaign-building online? Learn why online giving is an extension of everything you already know, and why most of us could improve both our online and offline fundraising using techniques that are as ‘old as the hills’. Finally, discover why online fundraising actually emphasizes the need for proper and targeted traditional offline fundraising, marketing, and communications.
Websites 101
Your website is one of the most important communication vehicles you have - is it working for your organization the way it should? Take your website from good to great by learning the fundamentals of what makes for a really good website, one that is user-friendly, attractive and drives up online donations.
Learn about some of the Web 2.0 tools that everyone is talking about and the fundamentals of a great website. We’ll tell you the good, the bad and the ugly. We’ll tell you what’s easy, what’s challenging, what you can try for free, and what might not be worth your time.
Consists of 2 workshops to help you get acquainted with online philanthropy:
* Philanthropy 2.0 – Web 2.0? What's Web 1.0? Learn about the difference as well as the basics on some of the more common social media tools being used including, Facebook, blogs, YouTube, Twitter and CanadaHelps Giving Pages. Find out how other charities are taking advantage of these tools and how yours can too!
* Websites 101 – Your website is one of the most important communication vehicles you have - is it working for your organization the way it should? Take your website from good to great by learning the fundamentals of what makes for a really good website, one that is user-friendly, attractive and drives up online donations.
Increase Conversions and Rankings with User Experience (SEM Summit 2016)Mary Davies
User Experience is an increasingly important piece of your online presence. Learn about ways to increase your conversions, decrease your bounce rate and appeal to Google by improving your user experience. We will cover the “what to do’s” the “what not to do’s” and the “why’s” to help get you on your way.
Presented By: Mary Davies
This presentation will present insights into web user psychology, how to think about and write for the web, how to identify common content mistakes and how writing for the web will improve your search engine rankings.
Search & Online Marketing Manager Scott Mowery of Cleveland Clinic presented "Marketing in the Digital Era" to the Cleveland chapter of the National Black MBA Association on April 12, 2012.
My focus in this presentation is to show what Google is looking for in relation to search engine optimization. I also briefly address ads, social media and how to pick an SEO firm. I am an attorney presenting to attorneys, but anyone should find the concepts useful. This is meant to be a basic level seminar for those who don't know much about SEO.
In the legal profession, online marketing is critical to the success of your firm. An important aspect of this is SEO, or search engine optimization. SEO is constantly evolving and it is imperative to keep up with the changes to maintain a strong online presence. Jennifer Ellis, attorney, educator, and online marketing consultant is teaming up with MyCase to present the basics of SEO and give you the tools you need to start driving traffic to your website.
Google Analytics is undoubtedly one of the most powerful web analytics packages out there. In fact, it's so powerful, it's difficult to know how to begin understanding all of the information it makes available. Join us for this primer on Google Analtyics for nonprofits. We’ll show you how to measure the performance of your website with this powerful and free tool, understand who your web site visitors are, where they come from, and what they’re doing on your site.
Topics we’ll cover:
- Introduction to Google Analytics for nonprofits
- How to use web analytics to understand the performance of your website
- How to measure progress toward organizational goals
- How to turn your accumulated data into actual site improvements
Presentation by: Kirstin Beardsley, Marketing & Communications Manager, CanadaHelps
The 2011 MyCharityConnects webinar series is generously supported by Direct Energy.
Registration for MyCharityConnects webinars is open to employees, volunteers, and board members of Canadian charities and nonprofits.
WCEU 2019 WordPress for nonprofits - HeartWired Digital SolutionsCharles Johnston
In this presentation, I share web design tactics, plugins, and design to optimize for donations. This talk was in Track 2 at 10:00 am at WordCamp Europe in Berlin.
Increasingly, small and medium sized charities are growing their fundraising programs by running team-based events like runs, walks, and other "-thons".
In this webinar, speakers Paul Nazareth and Shannon Craig from CanadaHelps will share concrete examples of successful small charity peer-to-peer campaigns and provide key insights on how to choose your event type, "right-size" your event, as well as share eight guide posts for maximizing your results.
Monthly giving is an incredibly powerful way for you to kick-start your fundraising program’s earning potential. Cultivating relationships with donors who are already connected to your cause by asking them to make smaller, ongoing gifts means more money for your organization today, and a strong list of prospects for upgraded and larger gifts in the future.
Donations of securities are currently one of the most tax-smart ways to make charitable donations in Canada – but is your charity set up to accept them? CanadaHelps has you covered! Since 2007 we have been successfully helping our charities to accept donations of publicly traded securities and mutual funds. This webinar will outline how the donation works for the charity and the donor, how CanadaHelps processes gifts for your charity and how to market, promote and speak to donors about this type of donation.
Our speaker Paul Nazareth, VP of Community Engagement at CanadaHelps is a 15 year planned giving professional who is a national instructor with the Canadian Association of Gift Planners, has worked with securities donations in charities of all sizes and with the advisors who make these gifts happen. Get your program set up to get more gifts this year!
How many times have you heard that the last few months of the year are critical to online fundraising? Simren Deogun from Stephen Thomas shares 30 online fundraising tips to help make your end of year appeal a success. December alone can bring your charity 30% of your online donations for the year, so this is one session you don’t want to miss!
Topics discussed:
How many emails should you be sending?
Is there a time and place for multiple asks?
Do donors really care about the tax deadline?
And much more!
Douglas Brodhead from Innoweave will share his knowledge about innovative tools and approaches that your charity can use to generate greater impact at a lower cost.
Topics to be discussed:
Learn about Innoweave
New social innovations that are helping organizations generate greater impact
The Innoweave process and how your organization can benefit
Opportunities to apply for implementation funding
The role of the board in fundraising is often a touchy topic. Discover the source of the tension - from both sides of the coin. Learn how you can engage your organization's board of directors and strengthen their role as part of a highly functioning development team. Cynthia Armour (author of Charity Village's Fundraising Q & A for four years) will provide practical tips and tools for building board confidence and raising more money.
Learning Objectives:
Identify the challenges and benefits of board
engagement
Summarize best practices in board’s fundraising
role and how staff can foster engagement
Provide practical tips and tools for successful
board involvement
Join the conversation on Twitter using the hashtag #BoardStrategy and be sure to follow us @CharityLifeCA!
Lori and Sean from The Connected Brand share their expertise on how strong brands are built, why this matters to charitable organizations of all sizes, and the common misconceptions about what brands are. They will also be sharing a donor journey tool that attendees can take away and put into action.
Learn some of the key ways to increase donations and be discovered by new donors and media this GivingTuesday and holiday season! We'll discuss the new CanadaHelps Gift Guide, tax-time, holiday campaigns and more.
Download these slides and then watch the webinar recording! http://bit.ly/GTCgh7yt
Join Paul Nazareth of CanadaHelps and the Canadian Association of Gift Planners to pick up strategies to engage your leadership and major donors as part of Canada’s biggest new philanthropic movement!
Explore ways your nonprofit can get involved in #GivingTuesdayCA this year. This presentation shares many ideas - from the simple to more complex - for engaging your supporters, raising awareness, and supporting philanthropy this December 2nd, 2014. GivingTuesday is a global movement that creates a new day on the calendar focused on giving back.
Learn more about Innoweave, an initiative of the J.W. McConnell Family Foundation and Social Innovation Generation, that provides community sector leaders with new tools and processes to affect large-scale change. Learn about the webinars, workshops, coaching and grants that Innoweave offers to help you implement approaches such as developmental evaluation, social enterprise, social finance, impact and strategic clarity, collective impact, outcomes finance and cloud computing.
Many organizations are struggling with the decision to start a plan giving program. Many are actively engaged in various forms of fund raising and plan giving never seems to get on top of the "pile" of things to do. This interactive session will present an overview of various forms of planned giving programs that can be run with volunteers, part-time staff, and/or full-time staff. Things you need to know, structures you need to build, donated property you can readily accept, timelines to be expected, and controls you need to put in place will all be discussed. Most importantly, your questions will be answered. So bring them on May 14!
About DeWayne Osborn:
Lawton Partners’ General Manager, Chief Compliance Officer and in-house expert on charitable and planned giving, DeWayne is one of Canada’s leading authorities on planned giving. DeWayne's professional knowledge as a Certified Financial Planner (CFP) and Certified General Accountant (CGA), has made DeWayne a highly sought-after public speaker and consultant on the financial complexities and philanthropic benefits that can be achieved by applying tax-effective strategies for gifting real property, cash, securities and life insurance products.
Reference materials for The Evolution of a Planned Giving Program webinar including:
-Gifts and Income Tax 2013 from CRA
-Planned Gifts Program Policies and Guidelines draft
-Suggested Timelines for Planned Giving worksheet
Now that your charity has signed up with CanadaHelps, please join us for this webinar about how to make the most of your MyCharity account.
Learn how to:
- Navigate your MyCharity account
- Find information about your donors and donations
- Update your Charity Profile
- Add the "Donate Now" button to your website
- Customize your Donate Page
- And much more!
Learning Outcomes
-Making a case for donor relations in the quest to renew first-time supporters
-Introducing key terms you need to know
-Defining the value of relationship building
-Identifying steps to a strong donor relations program
-Providing names and sources for more information
GivingTuesday is coming to Canada on December 3, 2013! It's a new Canadian day of giving and volunteering, taking place each year after Black Friday and Cyber Monday. The movement encourages individuals and organizations to join together and find innovative ways to give back to the charities and causes they support throughout the holiday season.
Join us for this webinar for tips and tricks on how to build an execute a successful online campaign for #GivingTuesday! Simren Deogun, Senior Account Manager, Digital and Marketing Services at Stephen Thomas, will provide attendees with:
- practical online fundraising tips for charities ... with real charity examples
- key elements of a well-conceived online fundraising campaign
- expert advice and insights
www.givingtuesday.ca
@GivingTuesdayCa
#GivingTuesdayCa
Now that your charity has signed up with CanadaHelps, please join us for this webinar about how to make the most of your MyCharity account.
Learn how to:
- Navigate your MyCharity account
- Find information about your donors and donations
- Update your Charity Profile
- Add the "Donate Now" button to your website
- Customize your Donate Page
- And much more!
Mardi je donne arrive au Canada le 3 décembre 2013! C’est une nouvelle journée nationale consacrée au don et au bénévolat qui a lieu chaque année après les journées du Vendredi noir et du Cyber lundi. Le mouvement encourage les gens et les organismes de bienfaisance à se rallier et à trouver des façons novatrices de donner aux organismes de bienfaisance et aux causes qu’ils soutiennent durant la période des Fêtes.
Joignez-vous à nous lors de ce webinaire pour obtenir des idées fantastiques, et qui vous inspirent, dont votre organisme de bienfaisance puisse bénéficier pour mener une campagne Mardi je donne remplie de succès!
www.mardijedonne.ca
@GivingTuesdayCa
#GivingTuesdayCa
#Mardijedonne
4. CanadaHelps.org
What is CanadaHelps?
A public charitable foundation that provides accessible and
affordable online technology to both donors and charities.
For Charities
A cost-effective means of raising funds online.
For Donors
A one-stop-shop for giving.
CanadaHelps is a charity helping charities.
12. What makes a great website is focus and
clarity of purpose.
A great website is unpretentious. It doesn’t
pretend to be what it is not.
It never wastes your time because it always gets
to the point.
A great website helps you to act.
~Gerry McGovern
13. What We’ll Cover
• What is Web Usability and Why is it Important?
• 3 Basic Principles of Web Usability
• Cheap and Easy Usability Testing
• The Value of Web Stats
• A Few Extra Notes
• Resources
14. What is Web Usability and
Why is it Important?
16. A visitor who is satisfied
with their experience
with a nonprofit
website is
49%
more likely to give than
one who was
dissatisfied with the
overall experience
18. Why is it Important?
• Good websites…
• Are inviting
• Are easy to navigate
• Offer valuable information
• Are not distracting or confusing
• Don’t drive people away
• Are compelling
• Make giving easy
• Will be visited again
• Are liked
19. The Return on Investment
• More engagement from users
• Increase credibility
• Get better media coverage
• Gain more support for your cause
• Increase donations
23. Make Text Easy to Read
• Use a standard font and proper size
• Use proper contrast
• Use proper caps
• Best readability is dark on light (like black on white)
30. Avoid Too Much Scrolling
• Keep it narrow
• Sideways scrolling is uncommon
… and annoying!
31. Self-Explanatory Choices
Culinary Delights Cuisine Options Food Menu Menu
Career Services Employment Opportunities Job Openings Jobs
Organization Information More Information About Us About Us
Give Us Your Time Volunteer Opportunities Volunteer
32. Breadcrumb Navigation
User knows:
• Where they came from
• Where they are
• Where they can go
Home is only one click away.
33. Links
Check for:
• Dead links
• Misguided links
• Imposter links
• Hidden links
• Logo links
37. Writing for the Web
• Web writing is concise
• Keep paragraphs short and use bullet points
• Bold important points, but sparingly
38.
39. • Homepage should show your
most important parts
• What goes “above the fold”?
• Are you making it easy for
supporters to give?
40. Page Organization
Heading
Picture
Content. More Content.
Some more content. A little
more content. And that’s
about it.
• A separate page for each section
• Headlines are key
• Pictures to compliment topic
41. Show What You Do Clearly
• Easy to see and
understand
• Make it easy to
remember!
43. 1 in 5
visitors to a nonprofit
website go specifically
to make a donation
44. • Put your Donate
Now button on
every page.
• Encourage monthly
giving.
45. Show How People Can Get Involved
• Donate to your cause
• Volunteer their time or skills
• Share your story with their network
• Make your calls to action very prominent
50. Testing Questions
1. Is it obvious what this site is about?
2. Is it easy to find what I need?
3. Are the most important things visible when I arrive?
51. DIY Usability Testing
Step 1: Find Testers
• Find 3-5 people who have some time (~30 minutes) to have a
look at your website
• Testers should not already be familiar with your site (no staff,
Board or regular volunteers)
• Testers should be representative of your usual website users
52. DIY Usability Testing
Step 2: Using your site
• Ask testers to comment as they navigate your site (to
give you insight about their choices)
• Ask testers to accomplish your main calls of action
Sign up for your newsletter
Click your Donate Now! Button
Find and apply for volunteer opportunities
Other ways they can get involved (buy tickets,
buy products, join a group etc…)
Find general information about your
organization’s mission and mandate
Contact your organization
53. DIY Usability Testing
Step 3: Observe
• Take note of:
• How long each step takes to complete
• Tester confusion at any point
• Frustration
• Ease of use
• Work with your web team to have the main
issues and frustrations address
• Repeat your usability testing whenever you
make major changes to your site
54. Survey Your Users
• Make a checklist that rates your website
• Free online surveys (www.surveymonkey.com)
• Put a link on your site
• Put it in your newsletter
• Try to get everyone to do it, even those who know you well
57. Why Are Web Stats Important?
• Understand your users
• Know what people do on your site
• Provides tangible feedback about your site
• Leaves the guessing out of what works
58. Visitors
Gain insights about the visitors of your website
• Unique visitors
• First time vs. repeat visitors
• Visitor loyalty
• Length of visit
• Browsers
• Geographic profile & language
59. Content
• Top content
• Top landing pages
• Top exit pages
60. Traffic Sources
• Direct traffic: typed your address in a browser
• Referring sites:
• Know your top referring sites
• Are your ads working?
• Search Engines
• Keywords
61. Google Analytics
• Free service
• Comprehensive feature set
• Go to http://www.google.com/analytics/
62. Don’t Make Me Think by Steve Krug
• Best seller
• Easy to read
• Great content
• Lots of examples
• Great section on Do-It-
Yourself Usability Testing and
Resources
64. Content Management System
• Easier to create, edit and publish content
• Reduction of costs and calls to the IT department or company
• Fresher content
• Share the workload
• Easy to use; no need to learn code
• Consistency of design preserved
• Navigation automatically adjusted
• Access from anywhere
65. Search Engine Optimization
Sear Engine Marketing
Search engine optimization (SEO) is the process
of improving the visibility of a website or a web
page in search engines via the "natural" or un-
paid ("organic" or "algorithmic") search results.
Other forms of search engine marketing (SEM)
target paid listings. In general, the earlier (or
higher on the page), and more frequently a site
appears in the search results list, the more
visitors it will receive from the search engine.
Stolen from Wikipedia
66. Secure Online Donations
What are you doing to keep donor information safe?
If you are collecting credit card information on your website, it’s
important to know about PCI DSS – Payment Card Industry Data
Security Standards - a set of comprehensive requirements for
enhancing payment account data security on a global basis.
The PCI DSS is a multifaceted security standard that includes
requirements for security management, policies, procedures,
network architecture, software design and other critical
protective measures. This comprehensive standard is intended to
help organizations proactively protect customer account data.
70. What We’ll Cover
• Web 1.0 & Web 2.0
• Some Web 2.0 Tools
• YouTube
• Flickr
• Blogs
• Twitter
• Social Networking
• Giving Pages
• Case Study: Apathy is Boring
• Principles of Social Media
• Debunking Web 2.0 Myths
72. Web 1.0
• The ability to disseminate information
electronically: to display and promote an
organization, person, or idea on the internet
• Web 1.0 facilitates one-way transactions
• Fundamentally important for every website
73.
74.
75. Web 1.0 Fundamentals
• Solid and intuitive website design
• Website usability
• Short and simple messaging
• Compelling stories and e-newsletters
• Fresh and up-to-date information
76. Web 2.0
• Richer user experience
• interaction, engagement,
conversation, collaboration,
connections
• Encourages & allows for two-way
communication
• users now being talked WITH
instead of AT
• User-generated content
77.
78.
79. The Difference Between Web 1.0 & Web 2.0
Few Many
Many Many
Web 1.0 was about publishing and transactions.
Web 2.0 is about networks and community.
83. YouTube
• Provides a platform for video content
• Media outlet + social networking site
• Nonprofit program now available in Canada
• Interesting YouTube Stats:
• Exceeds 2 billion views a day worldwide
• 24 hours of video uploaded every minute
• 51% of users visit weekly
84.
85.
86. YouTube Tips
• You don’t have to be Martin Scorsese
• Check out www.animoto.com to create
compelling video quickly and easily!
• Keep it short and sweet
• Share your video: embed into your
website/blog, email the unique URL to
supporters and friends
• Connect with your viewers. Ask for
feedback!
87. Flickr
• Photo sharing website
• Online community platform
• Photo repository
• Photo search engine
• Includes various photo
related tools
• Over 4 billion images as of
October 2009
88.
89. Flickr Tips
• Encourage people to take photos
• Tag and title strategically
• Interact with users
• Make use of the tools on Flickr
• Create a group for your specific event
or contest
90. Blogs
• Blend of “web log”
• Online journals
• Focus on a particular
subject, organization
• Interactive; allow for
comments to be made
• An alternative
newsletter
91.
92. Blogging Tips
• The best blogs create a sense of community
and commitment to a cause
• Use your blog to tell your charity’s story
• Make it personal
• Reply to comments you receive – listen and
learn!
• Offer an RSS feed
93. Twitter
• Free micro-blogging tool that lets you share short (up to 140
characters) updates with people
• Similar to instant messaging, but opens up conversations to
a wider audience
Twitter = Instant Messaging + Blogging
Source: www.johnhaydon.com
94. Use Twitter To…
• Make connections
• Gather support
• Educate followers
• Add personality to your organization
• Ask/answer questions
• Communicate quickly
• Show appreciation
95.
96. Twitter Tips
• Balance promotion & conversation
• Follow people
• Be real
• Use Twitter to monitor conversations
• Be generous: reply & re-tweet
• Use a Twitter tool like HootSuite to
manage tweets
97. Social Networking
• The practice of
expanding one’s network
by making connections
through individuals.
• Allows members to
interact, discuss, share
quickly & easily
98. The Connections & Impact
Communicates in
multiple ways
CHARITY
DONOR
NETWORK
DONOR
More donors align to cause; Initiates a campaign
more funds raised
99. 34%
Percentage of offline donors
who would urge others to
support the same cause:
Percentage of online donors
who would urge others to
support the same cause: 59%
100.
101. Social Networking Tips
• Start with one tool at a time
• Keep your information up-to-date
• Share your stories
• Build your brand
• Engage, encourage, empower
• Remember it’s a conversation –
listening is just as important as
talking
• Promote the page
102. CanadaHelps GivingPages
• Micro-giving sites
• Allows individuals to raise funds
for their charity or charities of
choice
• Allows charities to create a
unique space to highlight specific
fundraising campaigns (i.e.
pledge events)
• Anyone can create and manage
one
103.
104.
105. GivingPages Tips
• Give your donors specific ideas, i.e.
wedding registry, birthdays,
host/hostess gifts, in memoriam
• Highlight a specific project or campaign
your charity is running; and talk about
IMPACT
• Run a fundraising contest through
GivingPages
• Share the unique URL with your
network of supporters in all your
communications, e.g., email signature
• Ask local businesses to start up a
fundraising campaign for you
114. Be Real
• Leave room for personality
• Most online communities expect a less formal
tone
115. It’s a Conversation
• Balance self-promotion with listening
• Social media is about personal connections
• Engage with your fans, followers and supporters
116. Timeliness is Key
• Communications must be timely
• Quick responses are indications of an active
organization and a responsible one
118. Measure Results
• Track the effectiveness of your social media presence
• Followers
• Conversations
• Conversions (volunteers, donations, support)
• Remember it’s not all about the numbers – focus on quality vs.
quantity
119. Tell Stories
• Personal stories make good content and build
personal connections
• Thought-provoking content will get shared more
often
120. Let Go!
• You can’t control the message on social media tools
• Provide good/clear messaging, interesting stories and
engage with supporters
• Join the conversation
121. Set Some Boundaries
• Develop a set of social media policies for your
organization
• Focus on effective use of the tools, not controlling
online activities
• Set clear expectations of employees and volunteers
122. Integrate
• Include social media into your existing fundraising and
marketing plans
• Consider your online presence (website + social media)
as a communications channel
124. “It’s expensive.”
• Basic accounts are free and really all you
need!
• Free blog tools:
www.blogger.com www.wordpress.com
125. “It’s only for young people.”
• “Young” is a relative term
• Almost everyone can get online!
126. Of all giving online:
15% From the ‘Greatest Generation’
Born 1901-1945
52% From Baby Boomers
Born 1946-1962
30% From Generation X
Born 1962-1980
The most significant characteristic
associated with online giving is higher
education.
127. “It’s hard to do.”
• It’s just a matter of time and practice.
• These tools are designed to be user-friendly!
128. “It’s only a fad.”
• Some tools may be a fad, but the concept behind
Web 2.0 is not
• Social networking and engaging your donor base will
never go out of style!
129. “I need to do it because
everyone else is.”
• Focus on Web 1.0 first
• Walk before you run
130. “I will lose all control.”
• Be prepared to give up some control
• Create solid messaging and trust it!
132. MyCharityConnects.org
What is MyCharityConnects?
CanadaHelps' online resource centre for charities – a website dedicated to
connecting charities and nonprofits to the technologies they need to succeed.
What can I find on MyCharityConnects?
• Free online resources for charities
• Information about technology , Web 1.0, Web 2.0 & social media
• Video demonstrations
• Webinars (online seminars)
• 2009 Conference materials
133. UPCOMING WEBINARS
October 13 – The Networked NonProfit: Using Social Media to Accomplish More
With Less
October 27 – How Tweet It Is
November 10 – SEO, SEM and Analytics for NonProfits
November 24 – Everything Old is New Again: Getting Back to Fundraising
Fundamentals
December 8 – Technology - a Source of Frustration or Creativity for Your
Organization?
www.mycharityconnects.org
134. “A nonprofit can become a highly visible source of vision,
information, and shaping for donor generosity.
Donors are great people. But most of them are not experts in
the causes they support. They're looking to you to be expert,
to apply their generosity for maximum impact. Or even to
invent some new better way to change the world that they'd
never dreamed of.
The best nonprofits bring vision and expertise to the table,
then set donors free to help them make good things
happen.”
Donor Power Blog – September 4, 2008