The Institutional Web Management Workshop 2012 focuses on the theme of 'embedding innovation' in digital information management, amidst evolving challenges in higher education. The event includes discussions about the impact of social media, cloud services, and user expectations on web strategies, encouraging web managers to explore innovative approaches. Participants are invited to engage with the content via various social media platforms, fostering collaboration and sharing of best practices.

1. Twitter: http://iwmw.ukoln.ac.uk/iwmw2012/talks/welcome/
#iwmw12
#P0
Welcome to the Institutional Web
Management Workshop 2012
“Embedding Innovation”
Brian Kelly
Acceptable Use Policy
UKOLN Recording this talk, taking photos,
University of Bath discussing the content using
Bath, UK Twitter, blogs, etc. is permitted
Email: providing distractions to others is
b.kelly@ukoln.ac.uk minimised.
Blog: Twitter:
http://ukwebfocus.wordpress.com/ http://twitter.com/briankelly/
UKOLN ISC is supported by:
This work is licensed under a
A centre of expertise in digital information management Creative Commons Attribution- 2.0
licence (but note caveat)

2. Idea from Cameron Neylon
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3. This year’s theme ….

4. Embedding Innovation
This year’s theme ….
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5. Context
The known knowns:
• £9,000 fees
• Growth in use of Cloud services, mobile
access, social media, open data, …
The known unknowns:
• Effect of £9,000 fees:
levels of funding; user expectations; …
• Sustainability of services:
in the Cloud and in-house
The unknown unknowns:
• Google / Facebook / … go out-of-business?
5 • Poppleton University forced to close
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6. IWMW History
Early Years
1997 1998 1999
Launch at KCL
IWMW brand
“Who will rid me of this
troublesome beast?”
Professor John Slater,
PVC Learning & Teaching
at University of Kent
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7. IWMW History
Growth of the community
2000 2001 2002
“A Controversial Proposal”
First live video-streaming of plenary talks
Derek Law, University Librarian & Director of Information
Strategy at University of Strathclyde on:
“Avoiding turf wars, hiding real ownership costs, not
scaring the management and letting everyone else
think it was their idea”
175 participants
18-20ofJune, finished day managementEngland vs Brazil
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8. IWMW History
The Web Management Years
2003 2004 2005
Professor Melville, VC,
University of Kent on
“exciting opportunities”
Transforming the Organisation: talks on
Web strategies, e-business, intranets, ….
CMS: our shared challenges
There Is No Silver Bullet
The CMS Panel
WiFi / London Bombing
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9. IWMW History
The Web 2.0 Years
2006 2007 2008
Developing a Web 2.0 Strategy
What Does Openness Mean to the Web Manager?
Let the Students do the Talking...
Can Your Web Site Be Your API?
Science in the YouTube
Age
Unleashing the Tribe
150+ people watched live
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video
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10. IWMW History
The Economic Cloud
2009 2010 2011
Launch of iwmw.ukoln.ac.uk
Headlights on Dark Roads
“The Web In Turbulent Times”:
• ‘So what do you do exactly?’ In challenging
times justifying the roles of the web teams
• No money? No matter - Improve your website
with next to no cash
“Responding to Change”:
• Marketing and Other Dirty Words
• Using activity data to support your users
10 • Embedding Web 2.0
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11. ‘Times They Are A-Changing’
Perfect storm hits higher education:
• Credit crunch
• New government
• Student fees
• Continued technological development
Need to be able to respond to changing
environment
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12. Who Provides IWMW?
IWMW
1997-2011:
• Provided by
UKOLN
• Chaired by
Brian Kelly
(all) and
Marieke Guy
(2006-11)
IWMW 2012:
• Provided by
Innovation
Support
Centre (ISC)
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12 at UKOLN

13. JISC ISC at UKOLN
UKOLN ISC is
“a JISC-funded
initiative which
supports innovation
in the Higher and
Further Education
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14. IRG at UKOLN
IRG at UKOLN:
“delivers UKOLN’s
contribution to the
Digital Curation
Centre and an ever
evolving portfolio of
research projects”
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15. Challenges of Innovation
Event amplification:
Exploiting:
• WiFi networks
• Mobile devices
• Widely-used tools (e.g.
Twitter)
To facilitate:
• Discussions
• Exchange of ideas for
participants
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16. Event amplification:
Exploiting WiFi
networks; video-
streaming; etc.
To:
• Amplify discussions
• Share ideas with a
wider community of
remote participants
Janet McKnight (@J4)
keeping up-to-date at
#IWMW11 while on
16 maternity leave
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17. Challenges of Innovation
Nobody will turn up This will be bad
at future events for everyone
What’s the business model?
What are implications for the
future?
We should charge the Perhaps we should
remote audience! block WiFi?
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18. Challenges of Innovation
http://isc.ukoln.ac.uk/blog/
But:
• We don’t exist for the purpose
of running events
• Our aim is “To keep web
managers up-to-date with
developments and best
practices in order that
institutions can exploit the
Web to its full potential”
So:
• We explore innovative
approaches & share
experiences
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• Report
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19. Challenges of Innovation
What is the purpose of:
• Institutional Web Teams?
• The institutional Web?
Need to:
• Revisit such questions
• Challenge established assumptions
• Be willing to unlearn
Are you:
• Part of a Strategic Web Team which supports
(and informs) institutional strategies?
Feel free to tweet:
• What have you unlearnt over the years?
• What in digital information management
A centre of expertisewill you still have to unlearn?
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20. Community as Open
Development
Strong culture of collaboration and sharing
Initially using JISCMail (and F2F events)
Now use of social media:
• Blogs
• Twitter
• Lanyrd
• Google Apps
And always-connected staff:
• 86% of survey use mobiles
in bed for work purposes!
A centre(non-random in digital information management
of expertise survey!)
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21. IWMW As a Community
http://lanyrd.com/2012/iwmw12/
Lanyrd
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22. IWMW as a Community
Lanyrd
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23. Discussion About Cookies
Bottlenose
Much of the recent
discussion about the
ICO’s ‘cookie law’ took
place on Twitter.
Bottlenose.com can be
used to explore the
23
discussions.
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24. Discussion About Cookies
Bottlenose
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25. Discussion About Cookies
Bottlenose
Various tools can
be used to
provide
‘personalised
newspapers’
based on links
tweeted, RSS
feeds, …
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26. Google+
Scope for
periodic Google
Hangouts?
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27. LinkedIn groups:
• UK HE Web
Professions
• Web 2.0 for
Higher
Education
• …
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28. Over to You!
http://www.flickr.com/photos/gauri_lama/3039881498/
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29. http://www.flickr.com/photos/milesbanbery/2692502643/
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30. Thanks to Our Sponsors
Jadu
Badges & lanyards
Statistics into Decisions
Event amplification / poster
TerminalFour
Sponsored session
Gas Mark 8
Event amplification
Siteimprove
Inserts in delegate pack
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31. Let IWMW 2012 Begin!
http://www.flickr.com/photos/ssteeples/2697555399/
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