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Bridge Conference - Fundraising 2.0 Session
1. The Social Media Game
Mixing Social Media with Fundraising Strategies
Beth Kanter, Beth’s Blog
Based on a game designed by David Wilcox
2. Enough about me, let’s talk about my blog!
Profiles
&
Content in
Presence
many places
RSS
Powered
network
Sharing photos,
bookmarks, videos,
and more
Conversations
Fundraising
27. Traditional
Offline/Online
Tools
Media
Direct Mail Awareness
Awareness
Web Site Interest
Awareness
Interest
Email Newsletter Consideration
Interest
Consideration
CMS Awareness
Donate
Consideration
Donate
CRS Interest
Donate
Internet Advertising Consideration
SEO Donate
Online Donations
28. Awareness
Interest
Mixing Consideration
Awareness
Donate
Interest
Social Media Consideration
Donate
with
Fundraising
Strategies
29. “It's easy to get
wrapped up in the
excitement of bleeding
edge tools.
But what social change
organizations really
need is enterprise class
software that
meets their needs at
affordable prices.”
30. Web 2.0/Bleeding Edge or
Basic Needs and
Traditional Approaches?
It’s both/and not an either or!
31.
32. They’re They are
comfortable future
with using new donors!
media!
34. You may encounter resistance
Our organization isn’t
ready for this
This is bullshit!
Are there any grownups working with you on
this?!
http://www.slideshare.net/revells
91. A web widget is
a small piece of
cut and paste
code that enables
a non-technical
web publisher to
easily pull in
content and
display it or add
interactive
features.
Source: http://blogs.zdnet.com/Hinchcliffe/?p=80
109. Let’s Play!
Outcomes
Reach new audiences
and draw them to your
web site
Personal Learning
Source: littleoslo.com - Blogpoly
110. Small Groups with a pack of cards
Scenario and Context for outcome
Choose Your Tools: What and
why? Create a story!
One person to tell story from each
group
Let’s Play!
Source: littleoslo.com - Blogpoly
111. Don’t Forget!
http://bethkanter.wikispaces.com
It takes 21 days to make a habit – what one idea will you will implement? Write it
on a business card, give it to me, and I’ll email you in 21 days!