A sample of slides used from the Wired Nonprofit class at NYU SCPS at the Heyman Center for Philanthropy and Fundraising. From Marcia Stepanek, Tom Watson and Howard Greenstein

1. Excerpted Slides from:
“The Wired Nonprofit” NYU Class
for
SXSW Panel Picker Application 2013

2. The Wired Nonprofit:
Strategy and Practice
NYU Heyman Center for Philanthropy and Fundraising
FDGR1-GC-3105
Spring 2012

3. the professors:
• Marcia Stepanek @CauseGlobal
mas405@nyu.edu
• Howard Greenstein @howardgr
Howard@Harbrooke.com
• Tom Watson @tomwatson
tom@causewired.com

4. “we’re now in the
second social media age
-- between backlash
and re-invention.”

5. Guest List
• Ramya Raghaven, YouTube - 2/29
• Andrew Rasiej, Founder, techPresident - 3/3
• Jon Vidar, The Tiziano Project - 3/3
• Bicephaly - 3/3
• Jake Porway, Data Without Borders - 3/7
• Jason Hansman, Community Mgr/iava.org - 3/21
• George Weiner, CTO, dosomething.org - 3/28
• Suzanne Seggerman, Games for Change - 4/4
• Eli Pariser, “The Filter Bubble” - 4/11
• Carol Cone/Mari Kuraishi-Global Giving - 4/25

8. “We’re at this very early stage of
a true revolution.
The people are turning to each
other, away from big entities.
The Singularity that Ray
Kurzweil talks about? F--- that.
The true singularity is when
people use networks to “do it
ourselves.’
Scott Heiferman, CEO, cofounder, Meetup -
2/14/12 Social Media Week

9. “Superfans” and other
enthusiasts

11. #takebackthepink

12. “don’t get mubaraked.”
(“Caught not utilizing social media to listen and thereby being rendered
irrelevant.”)
- Kristin Taylor

15. Measuring influence

16. 3 Types of ‘Social’
communities and networks
and swarms (oh, my!)
and swarms (oh, my!)

17. KONY2012

18. #StopKony had 12,000 tweets per 10 minutes at the height of events; #SXSW only 900

19. Occupy’s ‘Swarm Strategy’

20. Define Your Audience.
who do you
need to reach?
who do you
need to hear?

21. SocialBro

23. Define how to reach your goals.

24. Brainstorm the Tool Options

26. Decide which channels are right.

27. Mapping a Campaign 101

28. HARVARD BUSINESS REVIEW:
Case Study
United Airlines Customer Case

29. from The New Yorker