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SOCIAL MEDIA 
FOR THE 
SCARED 
This work is licensed under a Creative Commons 
Attribution-NonCommercial-ShareAlike 4.0 
I...
https://twitter.com/drbexl
“Let’s Tweet Each Other”
Image Credit: Facebook Meme
http://youtu.be/MpIOClX1jPE
"If you want to build a presence in the social media 
platform, then you need to be present." 
- @unmarketing
@drbexl
The digital environment is not a parallel or purely virtual 
world, but is part of the daily experience of many people, 
e...
The Big Questions 
•Why 
•Who 
•What 
•Where 
•When 
•To achieve 
what? 
•How do the 
digital tools 
help achieve 
this?
WHY BE ONLINE?
Image Credit: The Worship Cloud
Understand the Culture
http://youtu.be/zxpa4dNVd3c
The Church Front Door? 
For many churchgoing is no longer the 
‘cultural norm’. People don’t actively ignore 
the church: ...
We are not selling something to the world that will 
make more people like us, believe in our story, join 
our churches. W...
Networks of Networks
Source: Netcasters?
Image Credit: Purchased Stockfresh 
Social Media: More than 
the cherry on the cake!
#ChristmasStarts
#ChristmasMeans
#ChristmasMeans 
#EasterMeans
WHY IS THERE SO MUCH FEAR? 
Image Source: RGBStock
An incredible new 
technology enables the 
transmission of text on a 
worldwide basis. It rapidly 
reduces production and ...
“Furedi suggests that moral panics have 
a tendency to occur ‘at times when 
society has not been able to adapt to 
dramat...
Digital Literacy (JISC) 
“digital literacy defines 
those capabilities which 
fit an individual for living, 
learning and ...
Lion Hudson 
(2014)
https://audioboo.fm/boos/1577833-what-does-it-mean-to-be-a-digital- 
disciple-with-changingworship
Love thy neighbour? 
What does it mean to ‘love your neighbour’ in a world 
in which a ‘friend’ might as easily be the kid...
Human Beings at 
machines, not 
“are machines” 
Image Source: Sxc.Hu
What (Biblical) values do we want to 
see in our (digital) world? 
Image Credit: iStockPhoto
WHERE?
OPENING THE TOOLBOX
http://www.maylor.net/2013/08/5/social-media-explained-for-churches
http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
Image Credit: Landingnet.co.uk
What’s it good for? 
• New connections via shared interests 
• Building your “brand” 
• Pre/During/Post Event Conversation...
2012 Instagraphic
http://twittercounter.com/pages/100
Twitter Spokesperson: 
“Twitter brings you 
closer to the things 
you are passionate 
about - and for millions 
of people ...
https://twitter.com/c_of_e/
https://twitter.com/ourcofe
https://twitter.com/BathWells
https://twitter.com/ccwinch
https://twitter.com/spckpublishing
https://twitter.com/biblesummary
https://twitter.com/Natwivity
Following & Piggybacking
RT: The Power of the Retweet 
Image Credit: Todaymade.com
Lists
Trending Topics: 18/9/14 1758
Hashtags Explained 
Image Credit: Purchased Stockfresh
Train Tweets
Manage Expectations 
•Use the 160 character 
bio well… 
•Who 
•When 
•What 
Image Credit: Stockfresh
https://support.twitter.com/articles/14589-how-to-add-your-phone-via-sms
Tweeting in Church? 
• Good Thing? 
• Bad Thing? 
•Why might/might 
not people tweet 
in church? 
•What might 
encourage m...
http://www.c4lpt.co.uk/blog/2014/06/07/social-media-2014-statistics-interactive-infographic/
https://www.facebook.com/drbexl
What can you do on Facebook? 
• Find friends 
•Post status updates 
• Leave public messages on the ‘wall’ 
•Post & Tag peo...
Facebook functions in ministry? 
• Encourage Community 
•Whole (life) Church 
• Groups (e.g. 20s30s) 
• Give others insigh...
Choose Who to Share With
The power of ‘Like’
‘Amongst Friends…’
https://www.facebook.com/DigitalBible
https://www.facebook.com/DigitalBible/info
https://www.facebook.com/bigbible
Facebook Insights
http://bigbible.org.uk/2012/10/a-good-news-story-murielsowden/
https://www.facebook.com/help/
WHAT ELSE IS IMPORTANT?
Blog Characteristics? 
• A reverse diary (most recent entry first) 
• A publically accessible personal journal 
• Reflecti...
Ideas for Content? 
• “See what we’ve been up to” 
• Thoughts & Reflections 
•Reviews (Books, films, websites) etc) 
• Cha...
Get Inspired…
Think About 
•Who are you blogging for? 
•How often can you blog? 
•What style of blog will you use? 
•What content can yo...
https://wordpress.com 
http://www.slideshare.net/drbexl/2013-decblogging-with-word-press-for-digidisciple
http://youtu.be/8j-Iy8fP0Ek
http://www.jeffbul 
las.com/2013/02/ 
11/the-facts-and-figures- 
on-youtube- 
in-2013- 
infographic/
YouTube: “How To Pray”
Simple ideas for Video: 
• Think of the STORIES you have to tell, 
and how you might tell them – 
• Events: Before/After 
...
http://www.slideshare.net/drbexl/youtube-13863454
http://www.youtube.com/watch?v=gYXGVzPydF8
https://www.youtube.com/channel/UCF0pVplsI8R5kcAqgtoRqoA
http://youtu.be/ObC0lcC-hLA
http://www.youtube.com/watch?v=2lXh2n0aPyw
http://www.youtube.com/watch?v=jzIBZQkj6SY
http://www.youtube.com/watch?v=FpmM02IE6oI
http://blog.upworthy.com/post/72763554347/the-most-upworthy-topics-of-2013
https://vine.co/v/bTiAYaT2QpD
https://audioboo.fm/users/51414/boos 
Audio?
The Visual…
http://www.pinterest.com/TCWomancom 
The Power of Pinterest
http://instagram.com/drbexl
http://365project.org
http://www.whatsapp.com
http://www.snapchat.com
LUNCH 
Image Credit: Purchased Stockfresh
Possibilities & Fears
WHEN?
http://hootsuite.com
http://hootsuite.com
http://www.slideshare.net/drbexl/daily-twitter-workout
https://bufferapp.com/
http://www.google.com/alerts
http://docs.google.com
http://bundlr.com/b/digitalparenting
WHAT SHOULD 
I SHARE? 
Image source: Stockfresh
Discuss: Keywords 
Image Credit: Purchased Stockfresh
Don’t look to “publish” but 
engage in a CONVERSATION 
Image source: Stockfresh
http://anglicanmemes.com/2013/10/17/the-best-of-awkwardanglican-sorry-im-c-of-e 
Humour
http://bigbible.org.uk/2013/08/digital-lunacy-and-new-acceptance-frdavidcloake 
Vulnerability
Sermon 
Soundbites
“Call to Action” 
• Don’t make it too 
complicated to participate 
• Define an (easy) action 
• Define the (simple) 
benef...
Principles of Good Engagement 
•Be interesting 
•Be encouraging 
•Be active 
•Be helpful 
•Be authentic 
Image Credit: Sto...
WHO? 
Image Credit: Purchased Stockfresh
DISCUSS: Your audience 
•Turn to person 
next to you. 
•Who are you 
interested in 
reaching/listening 
to? 
• What ‘probl...
Personas 
http://justinwise.net/wp-content/uploads/2013/10/carol-blog-9-555x822.jpg
COPYRIGHT 
Really important to be aware of…!!
Image Sources, e.g. 
• FREE 
• http://www.flickr.com/creativecommons 
• http://www.sxc.hu 
• http://rgbstock.com 
• http:/...
http://scottfisk.com/wp-content/ 
uploads/2009/06/creative-commons-license- 
types-pros-cons1.gif
Strategy 
Image Source: RGBStock
Agree a (flexible) 
Social Media Policy 
Image credit: SXC.Hu
http://www.methodist.org.uk/ministers-and-office-holders/ 
technology-and-church/social-media-guidelines 
• The principles...
Bath & Wells Diocese 9 Twitter Rules 
• Don't rush in 
• Remember tweets are transient yet permanent 
• Be a good ambassad...
http://twitterforchurches.com/blog/2009/06/29/crisis-communications- 
for-the-social-media-age/ 
Don’t overthink. Running ...
Don’t forget… 
Image Credit: Stockfresh
Image Source: RGBStock 
Let’s Look at 
YOUR Situation(s)
To achieve what? 
Image Source: RGBStock
What media? 
Image Source: Dr Bex Lewis
Who’s going to do it? 
Image Source: Stockfresh
How often? 
Image Source: Stockfresh
RISKS? 
Image Source: RGBStock
What is your ONE 
takeaway action?
Questions? 
@drbexl @digitalfprint @bigbible
GET HANDS ON!
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
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Social Media for the Scared - a day long introduction to social media

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Social Media for the Scared for @C_of_E

  1. 1. SOCIAL MEDIA FOR THE SCARED This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International Dr Bex Lewis, Digital Fingerprint http://j.mp/smscared0914 Sept 2014 for: http://www.churchcommstraining.org
  2. 2. https://twitter.com/drbexl
  3. 3. “Let’s Tweet Each Other”
  4. 4. Image Credit: Facebook Meme
  5. 5. http://youtu.be/MpIOClX1jPE
  6. 6. "If you want to build a presence in the social media platform, then you need to be present." - @unmarketing
  7. 7. @drbexl
  8. 8. The digital environment is not a parallel or purely virtual world, but is part of the daily experience of many people, especially the young. Social networks are the result of human interaction, but for their part they also reshape the dynamics of communication, which builds relationships: a considered understanding of this environment is therefore a prerequisite for a significant presence there. Pope Benedict XVI (2013) @drbexl
  9. 9. The Big Questions •Why •Who •What •Where •When •To achieve what? •How do the digital tools help achieve this?
  10. 10. WHY BE ONLINE?
  11. 11. Image Credit: The Worship Cloud
  12. 12. Understand the Culture
  13. 13. http://youtu.be/zxpa4dNVd3c
  14. 14. The Church Front Door? For many churchgoing is no longer the ‘cultural norm’. People don’t actively ignore the church: they don’t even think about it. Matthew 5:13-16 calls us to be salt and light in the world, and for thousands in the ‘digital age’, that world includes social networks such Twitter, Facebook, YouTube and Pinterest. With literally billions in the digital spaces, the online social spaces presented by churches need to be appealing, welcoming, and not look like they are just an afterthought: they are now effectively the ‘front door’ to your church for digital users, and you ignore those spaces at your peril. http://www.churchgrowthrd.org.uk/blog/churchgrowth/growing_churches_in_the_digital_age Image Credit: Sxc.hu
  15. 15. We are not selling something to the world that will make more people like us, believe in our story, join our churches. We are trying to be something in the world that invites connection and compassion, encourages comfort and healing for those in need, and challenges those in power to use that power in the service of justice and love (Drescher, 2011, 127)
  16. 16. Networks of Networks
  17. 17. Source: Netcasters?
  18. 18. Image Credit: Purchased Stockfresh Social Media: More than the cherry on the cake!
  19. 19. #ChristmasStarts
  20. 20. #ChristmasMeans
  21. 21. #ChristmasMeans #EasterMeans
  22. 22. WHY IS THERE SO MUCH FEAR? Image Source: RGBStock
  23. 23. An incredible new technology enables the transmission of text on a worldwide basis. It rapidly reduces production and distribution costs and for the first time allows large numbers of people to access text and pictures in their own homes.
  24. 24. “Furedi suggests that moral panics have a tendency to occur ‘at times when society has not been able to adapt to dramatic changes’ and when such change leads those concerned to express fear over what they see as a loss of control.” http://www.aber.ac.uk/media/Students/lcs9603.html Image Credit: Stockfresh
  25. 25. Digital Literacy (JISC) “digital literacy defines those capabilities which fit an individual for living, learning and working in a digital society” Image Credit: http://www.jiscdigitalmedia.ac.uk/video-assist
  26. 26. Lion Hudson (2014)
  27. 27. https://audioboo.fm/boos/1577833-what-does-it-mean-to-be-a-digital- disciple-with-changingworship
  28. 28. Love thy neighbour? What does it mean to ‘love your neighbour’ in a world in which a ‘friend’ might as easily be the kid from down the street you grew up with as a woman in Botswana whom you’ve never seen in person and only know in the context of Facebook status updates, photos, and notes? … How can we negotiate spiritual interaction in these contexts without losing sight of basic elements of Christian faith expressed in traditional embodied and geographically located practices of prayer, worship, and compassion towards others? Tweet if You Heart Jesus, 2011, p.xiv
  29. 29. Human Beings at machines, not “are machines” Image Source: Sxc.Hu
  30. 30. What (Biblical) values do we want to see in our (digital) world? Image Credit: iStockPhoto
  31. 31. WHERE?
  32. 32. OPENING THE TOOLBOX
  33. 33. http://www.maylor.net/2013/08/5/social-media-explained-for-churches
  34. 34. http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
  35. 35. Image Credit: Landingnet.co.uk
  36. 36. What’s it good for? • New connections via shared interests • Building your “brand” • Pre/During/Post Event Conversations • Breaking news • Asking questions • Share good resources • Sharing pithy statements/quotes • Being “polemical”
  37. 37. 2012 Instagraphic
  38. 38. http://twittercounter.com/pages/100
  39. 39. Twitter Spokesperson: “Twitter brings you closer to the things you are passionate about - and for millions of people across the globe that is faith.” http://news.sky.com/story/1022800/senior-bishops-to-tweet-christmas- sermons
  40. 40. https://twitter.com/c_of_e/
  41. 41. https://twitter.com/ourcofe
  42. 42. https://twitter.com/BathWells
  43. 43. https://twitter.com/ccwinch
  44. 44. https://twitter.com/spckpublishing
  45. 45. https://twitter.com/biblesummary
  46. 46. https://twitter.com/Natwivity
  47. 47. Following & Piggybacking
  48. 48. RT: The Power of the Retweet Image Credit: Todaymade.com
  49. 49. Lists
  50. 50. Trending Topics: 18/9/14 1758
  51. 51. Hashtags Explained Image Credit: Purchased Stockfresh
  52. 52. Train Tweets
  53. 53. Manage Expectations •Use the 160 character bio well… •Who •When •What Image Credit: Stockfresh
  54. 54. https://support.twitter.com/articles/14589-how-to-add-your-phone-via-sms
  55. 55. Tweeting in Church? • Good Thing? • Bad Thing? •Why might/might not people tweet in church? •What might encourage more ‘engagement’? Image Credit: Purchased Stockfresh
  56. 56. http://www.c4lpt.co.uk/blog/2014/06/07/social-media-2014-statistics-interactive-infographic/
  57. 57. https://www.facebook.com/drbexl
  58. 58. What can you do on Facebook? • Find friends •Post status updates • Leave public messages on the ‘wall’ •Post & Tag people in photos •Comment on others photos • Send private ‘messages’ •Join Groups, Like Pages • Link to other social media
  59. 59. Facebook functions in ministry? • Encourage Community •Whole (life) Church • Groups (e.g. 20s30s) • Give others insights into ‘church life’ e.g. photo sharing • Offer pastoral care • *Youth: PM’s, CC parents/another leader in • Advertise Events
  60. 60. Choose Who to Share With
  61. 61. The power of ‘Like’
  62. 62. ‘Amongst Friends…’
  63. 63. https://www.facebook.com/DigitalBible
  64. 64. https://www.facebook.com/DigitalBible/info
  65. 65. https://www.facebook.com/bigbible
  66. 66. Facebook Insights
  67. 67. http://bigbible.org.uk/2012/10/a-good-news-story-murielsowden/
  68. 68. https://www.facebook.com/help/
  69. 69. WHAT ELSE IS IMPORTANT?
  70. 70. Blog Characteristics? • A reverse diary (most recent entry first) • A publically accessible personal journal • Reflections, comments and hyperlinks • Commentary/news on a particular subject • Text/Image/Links including media • Interactive, especially comments • Potentially informal tone
  71. 71. Ideas for Content? • “See what we’ve been up to” • Thoughts & Reflections •Reviews (Books, films, websites) etc) • Challenging ideas for debate • Interviews (Text, Audio, Video) • ‘Best Of ’ Content • ‘How-to’ Posts • 10 things you can… • Guest Posts Image credit: RGBStock
  72. 72. Get Inspired…
  73. 73. Think About •Who are you blogging for? •How often can you blog? •What style of blog will you use? •What content can you produce? •What do you want Google to find? •Who else can you bring on board?
  74. 74. https://wordpress.com http://www.slideshare.net/drbexl/2013-decblogging-with-word-press-for-digidisciple
  75. 75. http://youtu.be/8j-Iy8fP0Ek
  76. 76. http://www.jeffbul las.com/2013/02/ 11/the-facts-and-figures- on-youtube- in-2013- infographic/
  77. 77. YouTube: “How To Pray”
  78. 78. Simple ideas for Video: • Think of the STORIES you have to tell, and how you might tell them – • Events: Before/After • Sermons: Quick Overviews/Responses • People & Their Lives • What can you “How To”? • Engage with other’s videos: • Comment (no flaming) • Blog about them • Add to favourites/playlist
  79. 79. http://www.slideshare.net/drbexl/youtube-13863454
  80. 80. http://www.youtube.com/watch?v=gYXGVzPydF8
  81. 81. https://www.youtube.com/channel/UCF0pVplsI8R5kcAqgtoRqoA
  82. 82. http://youtu.be/ObC0lcC-hLA
  83. 83. http://www.youtube.com/watch?v=2lXh2n0aPyw
  84. 84. http://www.youtube.com/watch?v=jzIBZQkj6SY
  85. 85. http://www.youtube.com/watch?v=FpmM02IE6oI
  86. 86. http://blog.upworthy.com/post/72763554347/the-most-upworthy-topics-of-2013
  87. 87. https://vine.co/v/bTiAYaT2QpD
  88. 88. https://audioboo.fm/users/51414/boos Audio?
  89. 89. The Visual…
  90. 90. http://www.pinterest.com/TCWomancom The Power of Pinterest
  91. 91. http://instagram.com/drbexl
  92. 92. http://365project.org
  93. 93. http://www.whatsapp.com
  94. 94. http://www.snapchat.com
  95. 95. LUNCH Image Credit: Purchased Stockfresh
  96. 96. Possibilities & Fears
  97. 97. WHEN?
  98. 98. http://hootsuite.com
  99. 99. http://hootsuite.com
  100. 100. http://www.slideshare.net/drbexl/daily-twitter-workout
  101. 101. https://bufferapp.com/
  102. 102. http://www.google.com/alerts
  103. 103. http://docs.google.com
  104. 104. http://bundlr.com/b/digitalparenting
  105. 105. WHAT SHOULD I SHARE? Image source: Stockfresh
  106. 106. Discuss: Keywords Image Credit: Purchased Stockfresh
  107. 107. Don’t look to “publish” but engage in a CONVERSATION Image source: Stockfresh
  108. 108. http://anglicanmemes.com/2013/10/17/the-best-of-awkwardanglican-sorry-im-c-of-e Humour
  109. 109. http://bigbible.org.uk/2013/08/digital-lunacy-and-new-acceptance-frdavidcloake Vulnerability
  110. 110. Sermon Soundbites
  111. 111. “Call to Action” • Don’t make it too complicated to participate • Define an (easy) action • Define the (simple) benefit(s) • Give a (short) time frame Image Credit: Purchased Stockfresh
  112. 112. Principles of Good Engagement •Be interesting •Be encouraging •Be active •Be helpful •Be authentic Image Credit: Stockfresh
  113. 113. WHO? Image Credit: Purchased Stockfresh
  114. 114. DISCUSS: Your audience •Turn to person next to you. •Who are you interested in reaching/listening to? • What ‘problems’ are you seeking to solve for them? Image Credit: Purchased Stockfresh
  115. 115. Personas http://justinwise.net/wp-content/uploads/2013/10/carol-blog-9-555x822.jpg
  116. 116. COPYRIGHT Really important to be aware of…!!
  117. 117. Image Sources, e.g. • FREE • http://www.flickr.com/creativecommons • http://www.sxc.hu • http://rgbstock.com • http://www.freebibleimages.org • PAID • http://theworshipcloud.com (Christian) • http://stockfresh.com/ • http://iStockPhoto.com • See: http://bigbible.org.uk/about/policies/image-policy/ for more Image Credit: Stockfresh
  118. 118. http://scottfisk.com/wp-content/ uploads/2009/06/creative-commons-license- types-pros-cons1.gif
  119. 119. Strategy Image Source: RGBStock
  120. 120. Agree a (flexible) Social Media Policy Image credit: SXC.Hu
  121. 121. http://www.methodist.org.uk/ministers-and-office-holders/ technology-and-church/social-media-guidelines • The principles applied to this are: • Be credible. Be accurate, fair, thorough and transparent. • Be consistent. Encourage constructive criticism and deliberation. • Be cordial, honest and professional at all times. Be responsive. When you gain insight, share it where appropriate. • Be integrated. Wherever possible, align online participation with other communications. • Be a good representative of the Methodist Church. Remember that you are an ambassador for Christ, the Church and your part of it. Disclose your position as a member or officer of the Church, making it clear when speaking personally. Let Galatians 5:22-26 guide your behaviour. • Be respectful: respect confidentiality. Respect the views of others even where you disagree.
  122. 122. Bath & Wells Diocese 9 Twitter Rules • Don't rush in • Remember tweets are transient yet permanent • Be a good ambassador for the Church • Don't hide behind anonymity • Be aware of public/private life boundaries • Maintain a professional distance • Stay within the law • Respect confidentiality • Be mindful of your own security http://www.bbc.co.uk/news/technology-25848873
  123. 123. http://twitterforchurches.com/blog/2009/06/29/crisis-communications- for-the-social-media-age/ Don’t overthink. Running through committees, endless drafts and approval processes to get a response out there can cause far more damage than good. As long as you have taken the time to assess the situation and can take a rational, respectful tone in your response, even an awkward response is OK to start with, and buys you time to continue to respond to the problem.
  124. 124. Don’t forget… Image Credit: Stockfresh
  125. 125. Image Source: RGBStock Let’s Look at YOUR Situation(s)
  126. 126. To achieve what? Image Source: RGBStock
  127. 127. What media? Image Source: Dr Bex Lewis
  128. 128. Who’s going to do it? Image Source: Stockfresh
  129. 129. How often? Image Source: Stockfresh
  130. 130. RISKS? Image Source: RGBStock
  131. 131. What is your ONE takeaway action?
  132. 132. Questions? @drbexl @digitalfprint @bigbible
  133. 133. GET HANDS ON!

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