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Chicago Efactor - Personal Branding

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Howard Greenstein
Howard Greenstein
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[object Object],[object Object],[object Object],[object Object],PERSONAL BRANDING USING SOCIAL MEDIA: THE BRAND CALLED “ME”
Social Media ,[object Object],[object Object]
Elements of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
How many of you have… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What I hope you’ll learn ,[object Object],[object Object],[object Object]
Social Network ,[object Object],[object Object]
Examples of Business Social Networking Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples: Consumer Social Networking Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“Welcome to the Jungle”
Web 2.0 and Social Media Expression
Branding http://flickr.com/photos/infinitewilderness/657085433/ http://flickr.com/photos/mcdemoura/2990151584/sizes/m/
Aug 1997 – Fast Company – The Brand Called You ,[object Object],[object Object]
2005 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brand called Barack
New Ways to think about Communications ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ Consumers” are now “Producers” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Digital Footprint can grow as big as you make it http://flickr.com/photos/coppergecko/316162964
What is your brand? ,[object Object],[object Object],[object Object],[object Object]
Who owns your brand? ,[object Object],[object Object]
GeekMommy’s brand ,[object Object]
Where is your Brand’s Home? ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Own your Home Base
Make It look Inviting
Build “outposts” and “passports” ,[object Object],[object Object],[object Object],[object Object]
Identity and Presence: A “Place” online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Build a Network on LinkedIn
Read Guy Kawasaki’s Articles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EFactor
Facebook ,[object Object],[object Object]
Facebook Screens
 
 
 
“ I know I got a bad reputation” ,[object Object],[object Object],[object Object],[object Object]
Pay it Forward, First ,[object Object],[object Object],http://www.seanbohan.com/2008/09/23/outreach-is-networking-for-your-social-media-efforts/
“ Teach Your Children Well”
Peer to Peer ,[object Object],[object Object],[object Object]
What value does presence bring? ,[object Object],[object Object],[object Object],[object Object]
The brand that is Chris Brogan or Robert Scoble ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ And in the end…”
Thank you ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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