Chicago Efactor - Personal Branding


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  • Chicago Efactor - Personal Branding

    2. 2. Social Media <ul><li>Describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media themselves. </li></ul><ul><li>Social Software: “Software that’s no fun to experiment with by yourself.” (It needs friends in order to work) </li></ul>
    3. 3. Elements of Social Media <ul><li>Social Networks </li></ul><ul><li>Photo and video sharing sites </li></ul><ul><li>Blogs and Micro Blogging (like Twitter) </li></ul><ul><li>Podcasts </li></ul><ul><li>Your Site (in whatever form you make it) </li></ul>
    4. 4. How many of you have… <ul><li>Facebook Page </li></ul><ul><li>LinkedIn Profile </li></ul><ul><li>E.Factor Profile </li></ul><ul><li>MySpace </li></ul><ul><li>Digg, Stumble Upon, </li></ul><ul><li>Blog? </li></ul><ul><li>Podcast or Video Cast? </li></ul>
    5. 5. What I hope you’ll learn <ul><li>Social Media and Social Networks are easy for you to join </li></ul><ul><li>Having an Online Personal Brand can help you find valuable connections for your job, your business and your future </li></ul><ul><li>There are no ‘right answers’ about how to best interact </li></ul>
    6. 6. Social Network <ul><li>Technically, a social network is a: </li></ul><ul><ul><li>social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency... </li></ul></ul>
    7. 7. Examples of Business Social Networking Sites <ul><li>B2B </li></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><ul><li>A “Must Use” destination </li></ul></ul></ul><ul><ul><li>XING </li></ul></ul><ul><ul><ul><li>Social network with 20MM+ users. Business is facilitated as users connect other users. </li></ul></ul></ul><ul><ul><ul><li>4M+ paying users primarily in Europe; used to make business introductions and connect for sales leads. </li></ul></ul></ul><ul><ul><li>E.Factor </li></ul></ul><ul><ul><ul><li>A business network for Entrepreneurs </li></ul></ul></ul>
    8. 8. Examples: Consumer Social Networking Sites <ul><li>MySpace </li></ul><ul><ul><li>180+ million users (and growing), 6th largest web property (Alexa) </li></ul></ul><ul><ul><li>The new way music gets discovered </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>170+ million users, the place everyone wants to be now for business and social connections. </li></ul></ul><ul><ul><li>Fastest growing of all Social Networks; Huge in 12-34, growing 35+. Facebook is the 2nd most-trafficked social media site in the world (comScore) </li></ul></ul><ul><li>Imeem, BuzzNet, MOG </li></ul><ul><li>TV Sites like IslandDoo </li></ul>
    9. 9. “Welcome to the Jungle”
    10. 10. Web 2.0 and Social Media Expression
    11. 11. Branding
    12. 12. Aug 1997 – Fast Company – The Brand Called You <ul><li>Start right now: as of this moment you're going to think of yourself differently! You're not an &quot;employee&quot; of General Motors, you're not a &quot;staffer&quot; at General Mills, you're not a &quot;worker&quot; at General Electric …You don't &quot;belong to&quot; any company for life, and your chief affiliation isn't to any particular &quot;function.&quot; You're not defined by your job title and you're not confined by your job description. </li></ul><ul><li>Starting today you are a brand. </li></ul>
    13. 13. 2005 <ul><li>What Peters Predicted has come to pass: </li></ul><ul><li>Business Week Cover 5/2/05 “Blogs Will Change Your Business” </li></ul><ul><li>It’s not just the blogs – it is the bloggers </li></ul><ul><li>Robert Scoble gets to call out Steve Ballmer at MSFT </li></ul><ul><li>July 11, blogger and former EW editor Jeff Jarvis calls out Dell – eventually materially affecting their stock price </li></ul>
    14. 14. Brand called Barack
    15. 15. New Ways to think about Communications <ul><li>“ We are the authors of each other.” </li></ul><ul><ul><li>Doc Searls </li></ul></ul><ul><li>“ I am who I am because of who we are together.” </li></ul><ul><ul><li>Definition of the Zulu word Ubuntu. </li></ul></ul><ul><ul><ul><li>(Ubuntu is also the name of popular variant of the Linux free operating system.) </li></ul></ul></ul>
    16. 16. “ Consumers” are now “Producers” <ul><ul><li>My Space </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Photo sharing </li></ul></ul><ul><ul><li>Second Life </li></ul></ul><ul><ul><li>Open Source Software </li></ul></ul>
    17. 17. Your Digital Footprint can grow as big as you make it
    18. 18. What is your brand? <ul><li>Howardgr </li></ul><ul><li>AskFrasco </li></ul><ul><li>NurtureGirl </li></ul><ul><li>Geek Mommy </li></ul>
    19. 19. Who owns your brand? <ul><li>You manage your brand </li></ul><ul><li>Your customers, partners, employers decide what your brand means to them, every time they interact with you – or when they talk about you with their peers or extended networks </li></ul>
    20. 20. GeekMommy’s brand <ul><li>Whatever it is, use it everywhere as a network ID – so people can find you. (Digg, Delicious, Stumble Upon, YouTube, etc) </li></ul>
    21. 21. Where is your Brand’s Home? <ul><li>Where will your brand, your image, have it’s home online? </li></ul><ul><ul><li>A web page? Blog? Facebook? LinkedIn? E.Factor? Other location? </li></ul></ul>
    22. 22. <ul><li>Search Engines Love Blogs </li></ul><ul><li>Publish on a regular basis </li></ul><ul><li>A place to link back to when you comment elsewhere </li></ul><ul><li>A place for others to point to </li></ul>Own your Home Base
    23. 23. Make It look Inviting
    24. 24. Build “outposts” and “passports” <ul><li>A wonderful article by Chris Brogan-100 Personal Branding Tactics </li></ul><ul><ul><li> </li></ul></ul><ul><li>Outpost: Feeds of your content that show up in other networks, like on Facebook or LinkedIn </li></ul><ul><li>Passport: Accounts on other networks where you can find new connections, such as FB, Linked In, E.Factor, Flickr, YouTube, etc. </li></ul>
    25. 25. Identity and Presence: A “Place” online <ul><li>Shawn Gold of MySpace consistently describes MySpace pages like a college kid’s apartment. </li></ul><ul><ul><li>The outside has stuff he’d want everyone to see, like what songs he listens to and pictures of his friends </li></ul></ul><ul><ul><li>The next layer is what’s private- in the room that he only shows his close friends or girlfriends </li></ul></ul><ul><ul><ul><li>Private pictures </li></ul></ul></ul><ul><ul><ul><li>Notes </li></ul></ul></ul><ul><ul><ul><li>Stuff parents can’t or shouldn’t see </li></ul></ul></ul>
    26. 27. Build a Network on LinkedIn
    27. 28. Read Guy Kawasaki’s Articles <ul><li> </li></ul><ul><ul><li>Improve – list all your jobs </li></ul></ul><ul><ul><li>Customize “connectability” your public profile to be your name </li></ul></ul><ul><ul><li>Add your blog or website to your profile </li></ul></ul><ul><ul><li>Use LinkedIn before you meet with potential partners, clients, employers – find common relationships – do diligence </li></ul></ul><ul><li>LinkedIn Extreme Makeover </li></ul><ul><ul><li> </li></ul></ul>
    28. 29. EFactor
    29. 30. Facebook <ul><li>A Social Networking website where users create profiles that often contain photos and lists of personal interests, exchange private or public messages, and join groups of friends. </li></ul><ul><ul><li>Facebook also allows 3rd party developers to create applications that leverage the Facebook platform to attract users to their web tools or sites. </li></ul></ul>
    30. 31. Facebook Screens
    31. 35. “ I know I got a bad reputation” <ul><li>What is Whuffie? According to Tara Hunt: </li></ul><ul><ul><li>The sum of the reputation , influence , bridging capital and bonding capital, access to ideas and talent, access to resources, potential access to further resources, saved up favors , accomplishments (resumes, awards, articles, etc.) and the Whuffie of those who you have relationships with. </li></ul></ul><ul><li>“ So, you can gain Whuffie through being nice, networked or notable.” </li></ul><ul><li>Source: </li></ul>
    32. 36. Pay it Forward, First <ul><li>Blogger Sean Bohan asked: “Are you paying forward into Social Media’s equivalent of a 401k (relationships) by being an active participant? </li></ul><ul><li>What are you doing to give back to your community online, before you need something from them? </li></ul>
    33. 37. “ Teach Your Children Well”
    34. 38. Peer to Peer <ul><li>What is it? </li></ul><ul><li>In the late 90’s we all decided to share our music peer-to-peer- NAPSTER </li></ul><ul><li>Now we share our networks, our locations, our data, and bits of our lives - in Social Networks and sites </li></ul>
    35. 39. What value does presence bring? <ul><li>Reinforcing connections between far-flung people </li></ul><ul><li>Documenting personal (or business) details in a micro-blogging way - small thoughts captured quickly. </li></ul><ul><li>Chris Heuer calls it EM not IM - Everywhere/Everyone messaging </li></ul><ul><li>Chicago Junior League example </li></ul>
    36. 40. The brand that is Chris Brogan or Robert Scoble <ul><li>Twitter </li></ul><ul><li>Flickr </li></ul><ul><li>Videos </li></ul><ul><li>Audio utterz etc </li></ul><ul><li>Blogs </li></ul><ul><li>Ever present at conferences </li></ul>
    37. 41. “ And in the end…”
    38. 42. Thank you <ul><ul><li>Contact: [email_address] </li></ul></ul><ul><ul><li>Site: </li></ul></ul><ul><ul><li>Blog: </li></ul></ul><ul><ul><li>Phone +1 646 652 7270 </li></ul></ul><ul><ul><li>Skype/Twitter/Flickr/and more: HowardGr </li></ul></ul><ul><ul><li>Efactor: </li></ul></ul>