Center for Nonprofit Excellent Workshop

6,777 views

Published on

Published in: Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
6,777
On SlideShare
0
From Embeds
0
Number of Embeds
298
Actions
Shares
0
Downloads
0
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide
  • http://flickr.com/photos/katnetzler/136108413/
  • Center for Nonprofit Excellent Workshop

    1. Social Media for Nonprofits Center for Nonprofit Excellence Louisville, KY Beth Kanter, Beth’s Blog Photo by katnetzler
    2. http://beth.typepad.com Profiles & Presence Content in many places RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network
    3. Beth Kanter: Trainer Photo by Steve Goodman
    4.  
    5.  
    6.  
    7.  
    8. Over $215,000 raised ….
    9.  
    10. Key Takeaways … <ul><li>To understand the basics of an effective social media strategy </li></ul><ul><li>An introduction to social media tools and how to choose </li></ul><ul><li>Leave the room with one idea to try at the office </li></ul>
    11. http://socialmedia-success.wikispaces.com/
    12. Agenda AM What is social media? Why should you care? How to approach it strategically? Nonprofits Examples/Tools & Tactics PM Social Media Game Strategy Brainstorm and Tool Selection
    13. Two Minute Poll Are you social media consumers or creators? http://www.flickr.com/photos/raincitystudios/
    14.  
    15. Define Social Media Using the Internet to instantly collaborate, share information, and have a conversation about ideas and causes we care about.
    16. Powered by the tools …. The few tools you strategically choose
    17. What is social media, really?
    18. Traditional Media
    19.  
    20. New Media
    21.  
    22.  
    23. Web 1.0
    24. Web 2.0
    25. Click To Play
    26. What makes social media different?
    27.  
    28. Watch
    29. Social Media: Key Concepts
    30. Capital Area Food Bank of Texas
    31. Listening
    32.  
    33. Participation
    34.  
    35. It’s about engaging the right 6 people
    36. Sharing your story
    37. Stakeholders create their own experience
    38. Outposts and homebase
    39.  
    40. <ul><li>Listening </li></ul><ul><li>Participating </li></ul><ul><li>Engaging the influencers, spreading buzz </li></ul><ul><li>Stakeholders creating their own experience of your organization </li></ul><ul><li>Authenticity and Personality </li></ul>Social Media: Key Concepts
    41. Should your nonprofit to jump into the waters of social media?
    42. Stop, don’t drink (yet)…
    43.  
    44.  
    45.  
    46. Are there pressing organizational issues to address? Are there effective or efficient ways to reach same outcomes? Does your current/potential audience use social media? Shiny Object Syndrome?
    47. Our organization is ready to stick our toes in the water, but …
    48.  
    49.  
    50. The Trust Factor
    51. How people are getting info to make decisions With my friends
    52.  
    53. Impact on Google Results
    54.  
    55.  
    56. Why Important… <ul><li>The Trust factor </li></ul><ul><li>Socializing online to get information to make decisions </li></ul><ul><li>Rapid Word of Mouth </li></ul><ul><li>Impact on Google results </li></ul><ul><li>Source for main stream media </li></ul><ul><li>Digital natives </li></ul>
    57. Objective Audience Strategy Time Staffing Policy Experiment Some planning first!
    58. Objective
    59. Audience
    60. Who are they? Where on the social web will I find my audience? How do they use the social web? What are they talking about? What do they want? It’s also called listening …
    61.  
    62.  
    63. Awareness Interest Consideration Donate Awareness Interest Consideration Donate Mixing in Social Media with your web strategy
    64. Homebase One Way Social Rule of Thirds
    65. Homebase
    66. One-Way: Email Newsletter and CRM
    67. One-Way: Search Engine Optimization
    68. One-Way: Search Engine Advertising
    69. Begin here Hrs/per week # of weeks Social Media Strategy Generate Buzz Share Content Listen Participate Community Building & Social Networking
    70. Homebase One Way Social Social Media Costs Are Your Time
    71. Exactly how much time will it take per week?
    72. 5-10 hours per week 10-15 hours per week 20+ hours per week 5-10 hours per week Listen Participate Spread Buzz Share Content Community Building and Social Networking
    73. You get out what you put in … You have to invest 3-6 months before you see startling results Einstein’s Theory of Social Media Relativity
    74. Staffing
    75. “ I was a Facebook junkie before I was hired!”
    76.  
    77.  
    78.  
    79. Define a box Define a Box
    80.  
    81.  
    82.  
    83.  
    84.  
    85. Start small, reiterate over and over
    86. The best advice from Wendy Harmon, Red Cross Blogger
    87. Objective Audience Strategy Time Staffing Policy Experiment A little planning and you can jump in with confidence!
    88. The Tools …
    89. Tactics, Tools, Time Listen Participate Community Building & Social Networking Generate Buzz Less Time More time 5hr 10hr 15hr 20hr Share Content Share Content
    90. Listening
    91. Why are you listening? What decisions or actions? Who? What?
    92.  
    93.  
    94. A homeless person isn’t someone you pass on your way into a fancy restaurant
    95. Twitter Search
    96. Do you think Twitter is Pointless?
    97. <ul><ul><li>“ We follow conversations about strokes. Reading a long string of comments is very insightful. We share this &quot;trail&quot; back with our staff who oversee caregiver networks. Our staff were can see for themselves how social media is a powerful way of communicating and in being in the right place to provide support and resources to those in need who might come to us. We are working on a plan now.” - American Heart Association </li></ul></ul>
    98. http://www.flickr.com/photos/smudie / RSS Reader
    99. There are two ways to consume information on the web
    100. Join the Conversation: Participate http://www.flickr.com/photos/vox /
    101. Engage your audience
    102. Customer Service
    103. Sharing your story social media style …
    104. What color is your organization’s blog? Adapted from Nina Simon: Museum 2.0 Blog Personality Blog Specialized Content Aggregates Content Institutional Blog
    105. Institutional
    106. Aggregates Content
    107. Specialized Content
    108. Personality
    109. It’s more than a site to print photos
    110. Groups: Engage and educate
    111.  
    112.  
    113.  
    114.  
    115.  
    116.  
    117. Generating Buzz
    118.  
    119.  
    120. Results 7,600+ unique visitors in a single hour More than 35,000 unique visitors in one day (best ever)
    121. Digg Effect
    122. Social network Community Building & Social Networking
    123. Knowledge Sharing
    124. Social Networking
    125. Social Networks 1) I am linked to -> -> to you --->You are linked to her -> -> to her… Source: Slideshare by Rashmi Sinha
    126.  
    127. Now I know all these people!
    128. Social Networking Platform
    129. What social networks should our organization join? How many?
    130.  
    131.  
    132. What is your networking strategy?
    133.  
    134.  
    135.  
    136. Facebook Fan Page
    137. Friendship Profile Content Outreach Workflow
    138. Establish a routine and stick to it
    139.  
    140. What are the organizational options?
    141. Fan Pages
    142.  
    143.  
    144.  
    145. Source: littleoslo.com - Blogpoly Social Media Game Derby Remix! Beth Kanter Beth’s Blog
    146. Source: littleoslo.com - Blogpoly The Social Media Game Remix History
    147. http://socialmedia.wikispaces.com/Social+media+game David Wilcox
    148. http://internet-fundraising.wikispaces.com/
    149. Photo by Preetam Rai
    150. Added “Situations” and Point System
    151. Source: littleoslo.com - Blogpoly Social Media Game Aloha Remix!
    152. Objective Cards
    153. You are a museum that showcases art in different media featuring horses. You offer workshops and have a youth program. You would like to increase registrations for workshops, increase attendance at your exhibitions and increase awareness of your brand and work.
    154. People Cards
    155. Strategy Reference Cards
    156. Social Media Strategy Building Blocks Generate Buzz Share Content Listen Participate Community Building & Social Networking
    157. 5-10 hours per week 10-15 hours per week 20+ hours per week How many hours per week does it take to do Social Media? 5-10 hours per week Listen Participate Spread Buzz Share Content Community Building and Social Networking
    158. Matching Tools, Strategy, Time Listen Participate Community Building & Social Networking Less Time More time 5hr 10hr 15hr 20hr Share Content Generate Buzz
    159. Pick Your Tools: You Only Get Ten Points!
    160. But real life happens!
    161. Situation Cards
    162. <ul><li>Review Your Objective and Strategy Reference Cards – 5 min </li></ul><ul><li>Identify Audience –5 min </li></ul><ul><li>Strategy/Tools – 15 min </li></ul><ul><li>Situation – Revise Strategy –5 min </li></ul><ul><li>6. Report Out –15 min </li></ul>

    ×