Washington Prevention Summit 09


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This slide deck is for a workshop at the Washington Prevention Summit, Yakima, WA on Oct 31, 2009. Additional handouts available at http://technologyinprevention.wikispaces.com

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  • hold up transparency - “we used these” ...
  • Google images: http://www.inkcinct.com.au/Web/CARTOONS/2007/2007-346-new-technology-protesting.jpg
  • While we were busy with prevention science, assessment, evidence-based practices and building capacity, other disciplines were equally busy creating/inventing their own unique contributions.
  • D Barefoot’s photo stream of Robert Scoble’s Social Media Starfish http://www.flickr.com/photos/dbarefoot/1814873464/ We used to have desktop software choices like: Word vs Wordperfect, Real Player vs Quicktime, Now our choices are primarily web-based meaning they live on the web not on our desktop so we have access anywhere we have access to the web - desk, cyber café, laptop at the coffee shop or conference, web enabled phone, etc. But that’s not all that changed.
  • We changed too. The way we do things has changed. (walk thru) The shifts we are experiencing affect more than just our Internet behavior. It is influencing how and what we design and develop. Let’s take a quick look. This is a restructuring of communications -- we know have more ways and capacities to tell our stories, to connect with people who think like us AND with those who don’t.
  • Some is changing the way we communicate. So, what happens when we change the way we communicate? Hold onto that question. .. For now let’s look at a few stories.
  • Used with Permission of dmswart http://www.flickr.com/photos/dmswart/1003713064/
  • Could you place an order? Why or why not? http://www.flickr.com/photos/stevec77/352712416/
  • (each image is hyperlinked within the slide deck to a page with a screen grab and a link to it.) The circle in the upper right corner of the landing slide will bring you back here.
  • http://bit.ly/UrvMd
  • http://technologyinprevention.blogspot.com (my blog)
  • Used with Permission of dmswart http://www.flickr.com/photos/dmswart/1003713064/
  • Go to Google News (news.google.com) and do a search on keywords that inform you about what do in the community. Try a few, experiment, keep a log of the keywords you use. When you find a few that seem to work, set an “alert” You can set it to arrive immediately, daily or weekly.
  • Gives you a blog’s ranking
  • Scan those stories and log them on a tracking worksheet like the one in handout. Check the different blog sources through Technorati or Blog Pulse (other choice) for rank and authority. Then comment on a few posts that fit with your work to establish a relationship and presence online. Invite others to comment on your blog or network.
  • Where do you and your members, customers and/or partners connect and engage? Face-to-face? Online? How and where do you interact with others - AND enable them to interact with you? In what ways do you capture and tell your stories and those of others? How are you enabling other to tell your stories? Where and how are you connected in your community? How is your community connected to each other? Where and how do you “listen”? Now what? What else is possible? How could you use these actions/tools to more fully mobilize and support your communtiy?
  • http://www.mediabistro.com/fishbowlLA/original/Clay%20Shirky.jpg Some is changing the way we communicate. So, what happens when we change the way we communicate? Hold onto that question. .. For now let’s look at a few stories.
  • http://www.mediabistro.com/fishbowlLA/original/Clay%20Shirky.jpg
  • Creative Commons Photo Citation: <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/cubicgarden/3251255441/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/cubicgarden/">http://www.flickr.com/photos/cubicgarden/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc-sa/2.0/">CC BY-NC-SA 2.0</a></div>
  • Washington Prevention Summit 09

    1. 1. Emergent Social Media Tools for Prevention Washington State Prevention Summit October 30-31, 2009 From Faxes to Facebook
    2. 2. LaDonna Coy MHR, CPS, CDLA Primary Prevention Capacity building with Social media and live Virtual Learning/Training Interactionars sm Collaborative Partners: -Kansas AAPS -Kansas Prevention Network & SPF SIG Sector Network -Kansas Family Partnership -Eagle Ridge Institute -CADCA -Paxis, Inc -Safe & Caring Schools -Collaborative Conversations -Omega Point International, Inc. -ODMHSAS -MACMHB-MASACA The surest way to provoke the imagination is to seek out environments you have no experience with. --author unknown
    3. 3. Learning objectives <ul><li>Describe the shift to social media </li></ul><ul><li>Map your social presence </li></ul><ul><li>Learn a social media and community framework </li></ul><ul><li>Identify 1-2 next steps </li></ul>Based on the work of David Wilcox at http://socialmedia.wikispaces.com/Communications+game Creative Commons license
    4. 4. Remember when ...
    5. 5. We used one of these ...
    6. 6. ... and sent lots of these?
    7. 7. Ah, PowerPoint! And talked on one of these?
    8. 8. Ah, PowerPoint! And eventually … we got one of these?
    9. 10. Deja vu All over again!
    10. 11. While we were busy ... Source: TomTom Prevention Science Evidence- based Practices Assessment Capacity building
    11. 12. Other disciplines Were busy too!
    12. 14. What is changing?
    13. 15. What is Social Media?
    14. 16. Having conversations … online Social Media is… People
    15. 17. What Changes when we change the way we Communicate?
    16. 18. Why Social Media Technologies? Photo: dmswart Connect Listen Network Communicate Contribute Create Buzz Participate Collaborate
    17. 19. May I take your order?
    18. 20. A Social Media Game
    19. 22. http://maps.google.com
    20. 23. http://www.huddle.net/
    21. 24. http://www.youtube.com
    22. 25. http://delicious.com
    23. 26. http://www.netvibes.com
    24. 27. http://www.typepad.com
    25. 28. http://www.podnosh.com/
    26. 29. http://vyew.com/site/index2
    27. 30. http://www.skype.com
    28. 31. http://mail.google.com
    29. 32. http://www.blogger.com
    30. 33. http://www.secondlife.com
    31. 34. http://www.wikispaces.com
    32. 35. http://www.flickr.com
    33. 36. http://www.ning.com
    34. 37. http://www.twitter.com
    35. 38. http://www.linkedin.com
    36. 39. http://www.meetingwizard.com
    37. 40. http://www.creativecommons.org
    38. 42. http://www.facebook.com
    39. 43. http://www.slideshare.net
    40. 44. http://www.sharethis.com
    41. 45. http://news.google.com
    42. 46. http://www.gotomeeting.com
    43. 47. http://www.freeconferencecall.com
    44. 48. http://www.delicious.com
    45. 49. http://www.elluminate.com
    46. 50. http://www.blogtalkradio.com
    47. 51. Where do you find Yourself most Confident? Curious?
    48. 52. So, Where to start?
    49. 53. The Big Four Photo: dmswart Connect Listen Network Communicate Contribute Create Buzz Participate Collaborate
    50. 55. Listening Project + A Solid Listening Project + OR
    51. 56. http://news.google.com
    52. 58. http://www.netvibes.com
    53. 59. Listening Project
    54. 61. Where are your Opportunities?
    55. 62. Your next steps?
    56. 63. What Changes when we change the way we Communicate?
    57. 64. we change society . When we change the way we Communicate , --Clay Shirky
    58. 65. Why I ignore all &quot;5 year plans&quot;: 5 years ago, YouTube and Twitter didn't exist, and Facebook was only for college kids. --Clay Shirky
    59. 66. In Gratitude <ul><li>Abundantly grateful to Beth Kanter and David Wilcox for their leadership and phenomenal work in social media for nonprofits, especially for developing and offering the Social Media Game under Creataive Commons License. A good portion of this workshop is based on their online advice including Beth’s workshop, Listening Bootcamp at http://www.slideshare.net/kanter/listening-bootcamp-chicago-workshop </li></ul><ul><li>Clay Shirky for his work, writing, tweets and cogent thoughts on what all this means for “everybody”. </li></ul><ul><li>Chris Brogan for his continually thoughtful insights, creative spirit and a superb blog at www.chrisbrogan.com </li></ul><ul><li>Friend and colleague Stephanie Nestlerode , Omega Point International, Inc. </li></ul>
    60. 67. Photo Citations <ul><li>Scoble’s Social Media Starfish http://www.flickr.com/photos/dbarefoot/1814873464/ </li></ul><ul><li>Multi-tasking http://www.flickr.com/photos/78205255@N00/96887547/ </li></ul><ul><li>Handshake across distance used with permission Used with Permission of dmswart http://www.flickr.com/photos/dmswart/1003713064/ </li></ul><ul><li>Sarajevo Menu http://www.flickr.com/photos/stevec77/352712416/ </li></ul><ul><li>Cave people & technology Cartoon http://www.inkcinct.com.au/Web/CARTOONS/2007/2007-346-new-technology-protesting.jpg </li></ul><ul><li>Screen shots from each individual website </li></ul><ul><li>Additional photos from http://www.istockphoto.com or from my personal photo library </li></ul>
    61. 68. This presentation is licensed under CREATIVE COMMONS. This means you can use it, or parts thereof, as long as appropriate attribution is given and your resulting product is made available under this same license. The license prohibits using this presentation for commercial purposes. A list of citations and links is included for your reference and use. Please cite all photos to the original source. Suggested Attribution: Source: LaDonna Coy, MHR, CPS, CDLA, Learning for Change, Inc., Technology in Prevention Blog, Slide deck is available on Slideshare