Intro to Social Networking

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Intro to Social Networking

  1. 1. Intro to Social Networking Lapeer Zontians May 27, 2009 Stacy Lukasavitz TDR Communications, LLC
  2. 2. What is ROI?
  3. 3. What is “social media”?
  4. 4. Ask 20 different people. . . . . . get 20 different answers.
  5. 5. social media - an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.
  6. 6. Overwhelmed yet? (You’re not alone. We’ll simplify things a bit.)
  7. 7. Communication Collaboration Multimedia Entertainment
  8. 8. Social Media vs. Social Networking (not really a competition, they go hand-in-hand)
  9. 9. social media - noun any tool or service that uses the internet to share and discuss information
  10. 10. Social Networking - verb the use of communities of interest to connect to others.
  11. 11. Case Study Lisa Genova, Ph.D.
  12. 12. Social Networks Whatevers We’ll Cover • Facebook • LinkedIn • Twitter • Blogs • Niche Communities
  13. 13. • > 200 million active users (world’s largest social networking site) • More than half of Facebook users are outside of college • Fastest growing demographic is women 55 + • 35+ translations available on the site (including “English - Pirate”), with 60+ in development • About 70% of Facebook users are outside the United States
  14. 14. Home Page Friends online available for chat
  15. 15. Profile Page write whatever you want here networks by region, school, workplace (if big)
  16. 16. You control who sees what in your profile. Targeted ads based on keywords, location, demographics.
  17. 17. Applications menu pops up You can control who sees any of this, too. These are bookmarks to your frequently-used applications
  18. 18. Make “friends lists” to make privacy control easier. Built-in chat feature!
  19. 19. Here’s where you decide who sees what.
  20. 20. Fan Pages - Big Brands
  21. 21. Small Businesses
  22. 22. Chambers of Commerce
  23. 23. Sample Event
  24. 24. • world’s largest professional network (>37 million) • business-oriented social networking site • build credibility by getting recommendations from others, answering questions in the “Answers” section • able to see your contacts’ contacts and can help facilitate introductions • employers can list job openings & vet potential applicants • can join discussion groups of professional interest
  25. 25. Laurie’s profile from the inside
  26. 26. Laurie’s public profile
  27. 27. Microblogging? • brief updates, 140 characters or less (“tweets”) • published online, publicly or privately • submitted via web, IM, text messaging, third- party application
  28. 28. Not ... What are you doing? ... but ... What has your attention?
  29. 29. Why would anybody do this? • increase social, professional networks • find jobs, employees • customer service • news updates • promote projects, interesting articles, others • event coordination • possibilities are ENDLESS
  30. 30. Personal, conversational Headlines, news
  31. 31. Customer Service
  32. 32. First major news story displaying impact of Twitter: April 25, 2008
  33. 33. The Power of the ReTweet: • communicates ideas, news quickly to mass amounts of people • viral in nature • usually generates followers from one person’s network to another
  34. 34. Tweet to your public timeline
  35. 35. Many tools to make it easier TweetDeck Twhirl
  36. 36. LOTS-o-services to use: . . . these are just a few.
  37. 37. “Facebook reconnects you to your past, LinkedIn connects you to your present, Twitter connects you to your future.” - New Media adage
  38. 38. blog (contraction of weblog) 1. (noun) a website, usually maintained by an individual or business with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. 2. (verb) can also be used as a verb, meaning to maintain or add content to a blog.
  39. 39. Why blog? • showcase your knowledge on a particular subject • build credibility in your field • build relationships off trust • have a dialogue with others on things you are passionate about • practice your writing skills • therapeutic & cheap
  40. 40. • most common blog is personal, diary-form • blogs for marketing/branding/PR purposes in a company are corporate blogs • many focus on certain topic, such as cooking, travel, politics, fashion, music, etc. • best blogging services: WordPress, Typepad (paid), Blogger
  41. 41. Professional/Niche Blog
  42. 42. Personal Blog
  43. 43. Tips on blogging: • Read other blogs often and comment • Don’t be That Guy • Be patient -- blogging is karmic • Before writing a post, ask yourself “will this be useful, resourceful, and/or interesting to others?” • REMEMBER: blogging is NOT one-way -- it’s a conversation • Post regularly -- nobody likes an orphaned blog
  44. 44. • create your own niche social network • very customizable • URLs are http://your-group- name.ning.com • can join many communities with your one Ning account • features include chat rooms, widgets, groups, photos/slideshows, video, discussion forum, blogs, events ... oh my!
  45. 45. note the url look at all the stuff! convenient chat
  46. 46. Literally - very niche networks (Guess how many about Barry Manilow?)
  47. 47. Lots of goodies here, too!
  48. 48. Calendar feature rocks!
  49. 49. Calendar feature Laurie rocks!
  50. 50. People most recently online in this network
  51. 51. Take-aways • Facebook - personal, and/or professional • LinkedIN - professional • Twitter - whatever you want it to be • Blogs - way to establish credibility in your field, the “meat and potatoes” of social media/dialogue • Ning/CollectiveX - Niche networks based on common interests
  52. 52. We’ve only scratched the surface. . .
  53. 53. Don’t use a tool just because it’s Oprah- approved. . .
  54. 54. You don’t have to do it all. Just find what works for you.
  55. 55. by Stacy Lukasavitz TDR Communications, LLC http://www.thatdamnredhead.net stacy@thatdamnredhead.net Twitter: @damnredhead 810-599-4813
  56. 56. Credits Slide 1: Marvin Martian property of Warner Bros. Slide 2: eMarketer: The Internet Is Getting Gray http://budurl.com/GrayWeb Slide 4: Victoria Peckham http://www.flickr.com/photos/victoriapeckham/164175205/ Slide 6: Social Media Landscape http://www.FredCavazza.net Slide 7: Conversation Prism by Brian Solis http://www.BrianSolis.com Slide 9: Ren Höek http://www.flickr.com/photos/rationalthought/3447047496/ Slide 11: KayVee.INC http://www.flickr.com/photos/kayveeinc/2540019625/ Slide 12: geishaboy500 http://www.flickr.com/photos/geishaboy500/100043823/ Slide 13: karltsakos http://www.flickr.com/photos/25127614@N03/3265745361/ Slide 14: Nielsen Online: www.nielsen-online.com Slide 15: Still Alice by Lisa Genova, Ph.D. http://stillalice.com/ Slides 38, 40: Getty Images http://www.gettyimages.com Slide 43: quot;Student 'Twitters' his way out of jailquot; http://edition.cnn.com/2008/TECH/04/25/ twitter.buck/index.html Slide 44: Originally appeared in “How Twitter Changed My Life” by MinXuan Lee (@audreytan) Slide 48: 3rd Party Twitter Apps collage by futileboy http://www.flickr.com/photos/futileboy/ 3026065024/ Slide 49: keystricken http://www.flickr.com/photos/keystricken/2761861364/ Slide 50: Wikipedia http://en.wikipedia.org/wiki/Blog Slide 53: Eric Colburn http://ericcolburn.com/ Slide 54: The Mom Chronicles http://themomchronicles.blogspot.com/ Slide 58: PR Open Mic Network http://propenmic.ning.com Slide 66: ae2005 http://www.flickr.com/photos/ae2005/9798019/in/photostream/ Slide 68: Lush.i.ous http://www.flickr.com/photos/ryanicus/237701141/

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