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Source:http://www.flickr.com/photos/webbysworld The Social Media Game   Introduction to the tools and adoption strategies ...
Trainer, coach, and consultant to nonprofits  and effective technology use.  Beth Kanter: Offline
Beth Kanter: Online Profiles & Presence Content in many places   RSS Powered Fundraising Sharing photos, bookmarks, videos...
http://socialmedia.wikispaces.com/Social+media+game David Wilcox
Take Aways http://www.flickr.com/photos/dslrninja / A basic understanding Resources for further exploration An idea or two...
1. Intros and Quick Poll 2. Overview of  Social Media  4.  Let’s Play:  Scenarios, cards, stories http://www.flickr.com/ph...
http://www.flickr.com/photos/gilgamesh/ bethkanter.wikispaces.com
Two Minute Poll Web 2 WHAT??? http://www.flickr.com/photos/raincitystudios/
So, what the heck is this Social Media stuff anyway?
Using the Internet to instantly collaborate, share information, and have a conversation about ideas we care about. 
Anthropology Professor Michael Wesch  from the University of Kansas explains it best Let’s Watch!
What do you think are core themes of Web2.0? http://www.flickr.com/photos/kk/
Listening http://www.flickr.com/photos/sookie /
Find Kindred Spirits and Support ….
Social Interaction http://www.flickr.com/photos/vox /
Sharing Content for use and reuse
http://www.flickr.com/photos/ethanz/ Openness
Mindset change
http://www.flickr.com/photos/petroleumjelliffe/ It’s Messy!
http://www.flickr.com/photos/grendelkhan/  Why did the .org cross the chasm?
To Reach Outcomes!
Insert words like …. Second Life Face Book Twitter
“ It's easy to get wrapped up in the excitement of bleeding edge tools.  But what social change organizations really need ...
It’s both/and  not an either or! Web 2.0/Bleeding Edge or Basic Needs?
What does this look like for nonprofit organizations?
Low Risk Experiments http://www.flickr.com/photos/striatic
Blogs Technorati RSS Tagging Social Bookmarking Flickr Video Sharing Wiki Widgets Creative Commons User Generated Content ...
You want me to play with a power drill without knowing  how to use it? Won’t someone get hurt?  http://www.flickr.com/phot...
http://www.flickr.com/photos/brettlider/ WHAT
Individual Blogs Why?  What to write about …? http://www.flickr.com/photos/kk/ Reflect about your practice Connect with pe...
 
http://www.flickr.com/photos/chrisspurgeon/ Organizational Blogs
 
 
 
What should our organization blog about?
Organizational Blogs Publicly advocate a point of view Showcase a well-known figure  Show authentic workings of organizati...
Facilitating connected networks
 
http://www.flickr.com/photos/pitel/ It’s only an initial fear
But, I’m too busy saving the whales! http://www.flickr.com/photos/petelidwell/
Bad idea Don’t go it alone .. A group blog Start with reading blogs Start with comment blogging My .org
How to find people who are passionate about your cause And have a conversation with them
 
Read People’s Minds Win Their Hearts Free Market Research!
A homeless  person isn’t  someone  you pass on  your way  into a fancy  restaurant
Use RSS as an Information Coping Tool  http://www.flickr.com/photos/alismith44/
There are two ways to consume information on the web
 
 
http://www.flickr.com/photos/smudie / RSS Reader
Tagging …
Findable
Reduce Email Clutter
What are some ways that Nonprofits can pick the low Take advantage of the social aspect of tagging What did you  tag?
Part of your content pipeline for blogging too!
Social Bookmarking
 
Step 6:  Share the Face of your organization
 
 
 
Wikipedia pages show up in the top of search engine pages http://www.flickr.com/photos/infinitejeff/
Shared Resource list from listserv
Collaborative note taking from conference
Widget …
Widgets are bridges Easy to use, don't need technical skills Enhance the conversation Help you "listen"  Make li...
Profiles & Presence Content in many places   RSS Powered Fundraising Sharing photos, bookmarks, videos, and more  Conversa...
Source: http://blogs.zdnet.com/Hinchcliffe/?p=80 A web  widget is a small piece of cut and paste code that enables a non-t...
Personal FundraisingTools Audience becomes investors for your film
Source:  http://blogs.zdnet.com/Hinchcliffe/?p=80
 
 
Video Sharing Sites It depends on your goal!
Other Considerations Audience Easy upload? Formats? Descriptions Embedded screen size Monetization Creative Commons Licens...
 
User-Generated?
OPEN to REMIXING http://www.flickr.com/photos/avdleeuw/
Source:  Creative Commons
 
http://www.flickr.com/photos/sd/ OPEN TOOLS!
 
Online Web-based Productivity Tools http://www.flickr.com/photos/fernando/ Think your office tools on the web!
Some Examples Address Book:  Plaxo   Calculator:  Google   Email:  Gmail   Calendar:  Google Calendar   Documents and Spre...
Benefits
Drawbacks Comfort Zone Right tool for task? Sustainability No Internet, No Work Security and privacy
Social Networking Sites
 
 
 
 
Source: littleoslo.com - Blogpoly Let’s Play! Small Groups with a pack of cards Scenario and Context for outcome Choose Yo...
Source: littleoslo.com - Blogpoly Let’s Play! Outcomes Personal Learning Internal Communication or Collaboration External ...
Don’t Forget! http://bethkanter.wikispaces.com It takes 21 days to make a habit – what one idea will you will implement?  ...
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Boston Nonprofit Technology Conference

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Boston Nonprofit Technology Conference

  1. Source:http://www.flickr.com/photos/webbysworld The Social Media Game Introduction to the tools and adoption strategies Beth Kanter Beth’s Blog Based on a game designed by David Wilcox
  2. Trainer, coach, and consultant to nonprofits and effective technology use. Beth Kanter: Offline
  3. Beth Kanter: Online Profiles & Presence Content in many places RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations connections
  4. http://socialmedia.wikispaces.com/Social+media+game David Wilcox
  5. Take Aways http://www.flickr.com/photos/dslrninja / A basic understanding Resources for further exploration An idea or two to implement
  6. 1. Intros and Quick Poll 2. Overview of Social Media 4. Let’s Play: Scenarios, cards, stories http://www.flickr.com/photos/john/ 3. Overview of Tools Agenda 5. Summary & Share
  7. http://www.flickr.com/photos/gilgamesh/ bethkanter.wikispaces.com
  8. Two Minute Poll Web 2 WHAT??? http://www.flickr.com/photos/raincitystudios/
  9. So, what the heck is this Social Media stuff anyway?
  10. Using the Internet to instantly collaborate, share information, and have a conversation about ideas we care about. 
  11. Anthropology Professor Michael Wesch from the University of Kansas explains it best Let’s Watch!
  12. What do you think are core themes of Web2.0? http://www.flickr.com/photos/kk/
  13. Listening http://www.flickr.com/photos/sookie /
  14. Find Kindred Spirits and Support ….
  15. Social Interaction http://www.flickr.com/photos/vox /
  16. Sharing Content for use and reuse
  17. http://www.flickr.com/photos/ethanz/ Openness
  18. Mindset change
  19. http://www.flickr.com/photos/petroleumjelliffe/ It’s Messy!
  20. http://www.flickr.com/photos/grendelkhan/ Why did the .org cross the chasm?
  21. To Reach Outcomes!
  22. Insert words like …. Second Life Face Book Twitter
  23. “ It's easy to get wrapped up in the excitement of bleeding edge tools. But what social change organizations really need is enterprise class software that meets their needs at affordable prices.”
  24. It’s both/and not an either or! Web 2.0/Bleeding Edge or Basic Needs?
  25. What does this look like for nonprofit organizations?
  26. Low Risk Experiments http://www.flickr.com/photos/striatic
  27. Blogs Technorati RSS Tagging Social Bookmarking Flickr Video Sharing Wiki Widgets Creative Commons User Generated Content Mashup Social Networking Sites Twitter Second Life
  28. You want me to play with a power drill without knowing how to use it? Won’t someone get hurt? http://www.flickr.com/photos/tomthephotographer/
  29. http://www.flickr.com/photos/brettlider/ WHAT
  30. Individual Blogs Why? What to write about …? http://www.flickr.com/photos/kk/ Reflect about your practice Connect with peers
  31.  
  32. http://www.flickr.com/photos/chrisspurgeon/ Organizational Blogs
  33.  
  34.  
  35.  
  36. What should our organization blog about?
  37. Organizational Blogs Publicly advocate a point of view Showcase a well-known figure Show authentic workings of organization Highlight people served Quickly respond to critics Share a specific short-term project
  38. Facilitating connected networks
  39.  
  40. http://www.flickr.com/photos/pitel/ It’s only an initial fear
  41. But, I’m too busy saving the whales! http://www.flickr.com/photos/petelidwell/
  42. Bad idea Don’t go it alone .. A group blog Start with reading blogs Start with comment blogging My .org
  43. How to find people who are passionate about your cause And have a conversation with them
  44.  
  45. Read People’s Minds Win Their Hearts Free Market Research!
  46. A homeless person isn’t someone you pass on your way into a fancy restaurant
  47. Use RSS as an Information Coping Tool http://www.flickr.com/photos/alismith44/
  48. There are two ways to consume information on the web
  49.  
  50.  
  51. http://www.flickr.com/photos/smudie / RSS Reader
  52. Tagging …
  53. Findable
  54. Reduce Email Clutter
  55. What are some ways that Nonprofits can pick the low Take advantage of the social aspect of tagging What did you tag?
  56. Part of your content pipeline for blogging too!
  57. Social Bookmarking
  58.  
  59. Step 6: Share the Face of your organization
  60.  
  61.  
  62.  
  63. Wikipedia pages show up in the top of search engine pages http://www.flickr.com/photos/infinitejeff/
  64. Shared Resource list from listserv
  65. Collaborative note taking from conference
  66. Widget …
  67. Widgets are bridges Easy to use, don't need technical skills Enhance the conversation Help you "listen" Make links to contents and people Help raise money And they are lots of fun too!
  68. Profiles & Presence Content in many places RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations connections
  69. Source: http://blogs.zdnet.com/Hinchcliffe/?p=80 A web widget is a small piece of cut and paste code that enables a non-technical web publisher to easily pull in content and display it or add interactive features.
  70. Personal FundraisingTools Audience becomes investors for your film
  71. Source: http://blogs.zdnet.com/Hinchcliffe/?p=80
  72.  
  73.  
  74. Video Sharing Sites It depends on your goal!
  75. Other Considerations Audience Easy upload? Formats? Descriptions Embedded screen size Monetization Creative Commons Licensing Social networking features Distribution
  76.  
  77. User-Generated?
  78. OPEN to REMIXING http://www.flickr.com/photos/avdleeuw/
  79. Source: Creative Commons
  80.  
  81. http://www.flickr.com/photos/sd/ OPEN TOOLS!
  82.  
  83. Online Web-based Productivity Tools http://www.flickr.com/photos/fernando/ Think your office tools on the web!
  84. Some Examples Address Book: Plaxo Calculator: Google Email: Gmail Calendar: Google Calendar Documents and Spreadsheets: Zoho File Manager: Box.net Slides: slideshare.net Personalized homepage: Google
  85. Benefits
  86. Drawbacks Comfort Zone Right tool for task? Sustainability No Internet, No Work Security and privacy
  87. Social Networking Sites
  88.  
  89.  
  90.  
  91.  
  92. Source: littleoslo.com - Blogpoly Let’s Play! Small Groups with a pack of cards Scenario and Context for outcome Choose Your Tools: What and why? Create a story! One person to tell story from each group
  93. Source: littleoslo.com - Blogpoly Let’s Play! Outcomes Personal Learning Internal Communication or Collaboration External Communication
  94. Don’t Forget! http://bethkanter.wikispaces.com It takes 21 days to make a habit – what one idea will you will implement? Write it on a business card, give it to me, and I’ll email you in 21 days!

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